A few days ago, the "Wealth Management of Urban Residents in the Longevity Era" jointly created by Hexun.com, Hexun Financial Research Institute and Taikang Life Insurance was officially released. ** It shows that the current lag in the cognition of domestic residents' pension financing is prominent. According to the survey data, 60% of residents lack urgent retirement planning.
In the era of longevity, a new understanding of pension financing has been opened.
Hexun collected more than 2,000 sample data in this survey, mainly covering people aged 36-55, mainly concentrated in first- to third-tier cities. Under such a sample base, 645% of residents have only thought about pension, but have not made specific plans. Only 18%。In the eyes of sixty percent of people, pension is not urgent.
Behind the lag in the awareness of old-age care is a serious lack of awareness of the longevity era. According to data released by the National Bureau of Statistics, by the end of 2022, China's population aged 60 and above reached 2800 million, accounting for 19 percent of the country's total population8%。According to the National Office on Ageing**, by 2033, China's elderly population will exceed 400 million, accounting for 1 4 of the total population.
At the same time, along with the decline in the birth rate, the family structure has also changed. During the era of longevity, the population structure changed from a pyramid to a columnar shape, which was characterized by the fact that one in four people was over 65 years old.
More importantly, with the extension of overall lifespan, the scale evaluation standard of human lifespan will also change. Under the premise that "everyone is 100 years old" is possible, how to better plan the retirement life of oneself and one's family for twenty or thirty years has become a definitive proposition for everyone and every family.
Under the new normal, life insurance has become the definitive solution.
When the era of longevity becomes the new normal, residents need to re-realize the importance and urgency of old-age care, and they need to take effective preparations for old-age care. For the majority of residents, what they need is pension financial products that can meet the needs of wealth management at different stages of life. Insurance, on the other hand, is not only a financial service industry, but also closely related to people's livelihood.
As Chen Dongsheng, chairman and CEO of Taikang Insurance Group, said before, the insurance industry, as an important pillar of China's social security system and an integral part of the social governance system, plays the role of economic shock absorber and social stabilizer. In the context of the era of longevity, it is an inevitable requirement for the development of pension finance to realize that people can take care of the old and rely on the elderly. Taking medical care and health care as the new main business of life insurance is not only a path for the high-quality transformation of life insurance, but also a useful exploration to promote the supply-side reform of medical care in the era of longevity.
The return of the insurance industry to its origins and focus on its main business is to give full play to the synergistic effect of insurance and medical, pension and other industries on the basis of the core functions of insurance, so as to solve the worries of the people for a better life.
As an important tool for people's wealth management, life insurance helps residents obtain sustainable and stable cash flow through reasonable asset allocation. The nature of the large scale and long term of insurance funds is also a natural fit with the large pension industry.
Taikang Solutions provides stable and efficient pension financing planning.
Based on the grasp of the pulse of the times, the exploration of the value of the industry, and the insight into customer needs, Taikang combines the virtual insurance payment system with the physical medical care and health care service system to create three closed loops of longevity, health and wealth, and innovatively launches the "Taikang Solution in the Longevity Era".
Among the three closed loops, the longevity closed loop is to purchase life insurance and annuities and enjoy old age in the retirement community; The closed-loop of health is to purchase health insurance and harvest health in the medical system; The closed-loop wealth is to use investment income to protect medical and pension needs. Through the linkage mechanism of three closed-loop "payment + service", a four-in-one business model of "dynamic pension, high-end medical care, excellent financial management, and life care" will be further formed.
It is under such a forward-looking layout that Taikang has been able to form strong product development capabilities, resource integration capabilities, and investment management capabilities. Based on this, Taikang has the confidence to face the majority of customer groups, and has continuously launched diversified and flexible products that meet the needs of the company for many years.
Taking the recent Huiying Life (Loving Home Edition) insurance product plan as an example, it uses the combination of "annuity insurance + universal account", taking into account the functions of insurance protection and asset management, plus the coverage of Taikang's health ecological resources, which has become the material support for "enjoying old age" in the era of longevity.
In the new era of life insurance, Taikang will adhere to the direction of "Taikang Solution in the Age of Longevity", promote its continuous innovation and optimization, stand together with more customers, and give back to the society with better products and services.