Recently, Amazon announced the introduction of ads on its popular Prime Video streaming** service, a decision that caused huge repercussions and controversy among the user community. According to the latest news, not only new subscribers will be affected by ads, but also loyal users who have already paid their annual fee.
Amazon's strategy adjustment immediately sparked strong complaints from users. Many longtime Amazon supporters feel betrayed. They have expressed on social media and forums that they expected to enjoy an ad-free experience by paying an annual fee, but are now forced to accept the interruption of ads. Some users have even bluntly stated that they have already been unhappy with some of Amazon's practices during the Covid lockdown, and the introduction of ads this time is undoubtedly adding fuel to the fire.
One user angrily said: "Amazon will eventually roll out ads to all levels of subscribers." All other streaming** services will follow. Just because they're Amazon, they can do whatever they want? This sentiment reflects users' dissatisfaction with Amazon's monopoly and anger at its lack of respect for user choice.
In addition, users have expressed strong dissatisfaction with Amazon's opaque handling of the matter. Some users have reported that they don't even provide feedback or a way to resolve the issue when they receive the notification email. This lack of communication and explanation further exacerbates user frustration and distrust.
Some users have already started to consider switching to other streaming platforms. They believe that although Prime Video used to provide high-quality content and services, the practice of introducing ads now has ruined their ** experience. And, as other streaming platforms continue to evolve and compete, users have more options and are no longer as dependent on Amazon as they used to be.
For Amazon, the intensity of user feedback this time is undoubtedly a wake-up call. For a long time, Amazon has earned the trust and loyalty of users with its superior service and innovative business model. However, this decision to introduce ads seems to have upset that balance, allowing users to start re-evaluating their support and loyalty to Amazon.
Amazon's practice of introducing ads in Prime Video has sparked a backlash and backlash from users. Not only could this change damage users' experience and trust, but it could also cause irreversible damage to Amazon's long-term brand image. However, some experts believe that this may be Amazon's short-term behavior, mainly to increase revenue.