According to the data of the network platform (Beacon Professional Edition data),As of 12:27 on February 13, the total box office (including pre-sale) of the 2024 Spring Festival stalls (February 10-February 17) exceeded 4 billion yuan! "Hot and Hot", "Flying Life 2" and "Bear Infested: Reversing Time and Space" are temporarily among the top three at the box office.
Residents of third- and fourth-tier cities have become the main force of film consumption
This year's Spring Festival file, both ordinary audiences and professional fans highly recognize the quality of the film, and four movies have been rated by professional ratings ** with a high score of about 8 points, and the reputation on the online platform is also good.
According to the big data of ticketing, residents of third- and fourth-tier cities have become the main force of film consumption, and their share of the total box office is more than half, reaching 54%. The proportion of family moviegoers has also increased significantly, with the proportion of three or more people watching movies in groups rising from less than 20% in the same period last year to 27%.
The overall reputation of several films in the Spring Festival file is very strong
In the Xidan store of the Capital Cinema in Beijing, the reporter found that there was an endless stream of audiences who came to the first Spring Festival movie. Carrying a bucket of popcorn, holding a glass of soda, and enjoying a literary feast with your family have become the holiday choice of many citizens and tourists. Several films released during the Spring Festival not only did good box office results, but also had a strong overall reputation - these films all had online ratings of 8 or above. Taking the film "Hot and Hot" as an example, the reporter saw that many viewers were still wiping tears at the end of the show.
Beijing audience Cheng Zhangli:It's so good-looking, I cried twice. After reading it, I have been reminiscent, and the spirit of the heroine who has always insisted on not giving up particularly touched me, and I feel the same way in life, I think everyone should cheer for their own life.
Beijing audience Liu Qiuyang:What touched me the most was that I encountered so many unhappy things, and then bottomed out in adversity**, and in the end, whether it was successful or not, the process is very, very memorable. People always have to win once, do what they love the most, and the first half really brings us a lot of laughter and learns a lot from the second half.
During the Spring Festival in 2024, in order to enrich citizens' cultural and entertainment activities during the Spring Festival and prosper the capital film market, Beijing will issue a subsidy of 20 million yuan for watching movies, and hold the "Watching Movies for the New Year - Beijing New Year Movie Watching and Benefiting the People Activity". The event is expected to cover more than 250 operating theaters in the city, benefiting nearly 2.2 million people.
Yu Chao, deputy general manager of Capital Cinema:When the audience buys tickets, they will also find that we will actually have a lot of discounts this year, hoping that through these discounts or **, the audience can be encouraged to go to more excellent domestic films.
In the 2024 Spring Festival, which movies have you watched? Multiple choices.
I will watch every one of the hot films.
Hot and Hot "Flying Life 2".
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