With the approach of the Lantern Festival, the "Lantern Festival on the 15th day of the first lunar month" craze swept the country. According to CCTV financial reports, during this year's Lantern Festival, chocolate-flavored glutinous rice balls set off a sales frenzy in many provinces and cities in the south and achieved substantial growth. The data shows that southern consumers have shown a strong preference for chocolate-flavored glutinous rice balls, and the turnover has risen sharply.
Specifically, consumers in Beijing prefer Ningbo glutinous rice balls, with a year-on-year increase of more than two times; Consumers in Shandong prefer popping rice balls, with turnover increasing by more than eight times. In the southern region, chocolate-flavored dumplings have become a bright spot in sales, with significant growth.
According to big data**, on the day of the Lantern Festival, the passenger flow of key business districts across the country will reach nearly 27 million, an increase of nearly 8 percentage points over the same period last year. Chongqing Liberation Monument, Nanjing Confucius Temple Pedestrian Street, Guangzhou Tianhe Road Business District, Shenyang Middle Street, Beijing Wangfujing Street and other places are expected to become the most popular night tour business districts for this year's Lantern Festival, attracting a large number of consumers to shop and play.
As one of the traditional Chinese festivals, merchants around the world have launched a variety of creative dumplings to meet the needs of consumers with different tastes. As a novel choice, chocolate-flavored glutinous rice balls have been favored by southern consumers and have become one of the most sought-after items during this year's Lantern Festival.
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