During the Lantern Festival, the consumer markets around the country continued to be hot during the Spring Festival, showing new vitality of consumption.
Lantern Festival lantern viewing is a traditional custom. With the Lantern Festival approaching, the lantern market in many places is booming, and all kinds of dragon lanterns are especially loved by everyone.
The lantern festival being held in Shijiazhuang, Hebei Province, integrates the poetry culture into the lights, and tourists enjoy the lanterns while tasting poetry and feel the charm of the excellent traditional Chinese culture.
In a special lamp market in Yangzhou, Jiangsu, all kinds of dragon lanterns have become the "protagonists", not only with a variety of varieties, but also with innovative materials. There are traditional dragon lanterns made of satin, plastic dolls and dragon lanterns that integrate sound and light, and cardboard dragon lanterns that children can splice and make by themselves.
In Fuqing, Fujian, the Lantern Festival along the river was officially lit up. With the beautiful large-scale lantern groups all lit up, both sides of the Longjiang River are instantly colorful and colorful, and citizens and tourists shuttle in the sea of lights to enjoy the lanterns and guess the riddles. This year's Lantern Festival in Fuqing has set up a total of 36 groups of large-scale lantern groups with different characteristics, connecting a series of 34 kilometers of lantern viewing scenery along the river.
In addition to dragon lanterns, colorful traditional palace lanterns and cute rabbit lanterns ......In the Shanghai small commodity market, all kinds of lanterns put out by merchants have attracted the attention of many consumers.
In the face of the upcoming Lantern Festival, all parts of the country have made active efforts to continue to enrich and enliven the festival market by holding festivals and exhibitions, so as to provide convenience for mass consumption.
During the period from the Lunar New Year to the Lantern Festival, Shijingshan District, Beijing continued to launch activities such as New Year's goods fairs, cultural and creative delicacies, and surprise discounts to meet consumers' one-stop needs for eating, shopping, shopping and playing during the Spring Festival.
The 24th Chengdu Lantern Festival Commodity Fair, hosted by the Sichuan Suppliers Chamber of Commerce and the Sichuan Marketing Association, will continue to promote the "good start" of consumption in the New Year in 2024. The exhibits of 200 exhibitors reached thousands of categories. For the upcoming Lantern Festival, the exhibition will launch a variety of brands of glutinous rice balls, and will also hold fun activities for the Happy Lantern Festival.
In Nan'an, Fujian, the 2024 Nan'an Lantern Festival Culture and Art Festival has kicked off at the Fujian Chenggong International Convention and Exhibition Center. A lantern of traditional crafts with southern Fujian characteristics is lit up one by one, and listening to Nan'an elements such as Chaolou, Wuli Bridge, Zheng Chenggong, Li Zhuowu and so on, the audience can feel the charm of Nan'an. It is reported that the Lantern Festival Lantern Festival exhibited a total of 30 groups of various large-scale and super-large lanterns, more than 400 lanterns of various types, and an exhibition scale of nearly 40,000 square meters.
Approaching the Lantern Festival, various activities in the 12 Hours Theme Block of Chang'an in Xi'an are very lively. In the hall of the south gate, more than 1,000 lanterns are hung with Shangyuan lantern riddles, and NPCs (game characters) holding lanterns will interact with visitors to guess lantern riddles and visit the lantern festival; On the beauty street, the dragon dances together to celebrate Shangyuan, the auspicious fish flies into the sky, and the "Red Owl Son" and "White Crane Boy" dance together, heroic and sassy, festive and auspicious; In the Tang Hongwen Museum, the shadow puppet performance "Lantern Festival" that was popular in the Tang Dynasty is being staged, and tourists are watching the performance, making door god prints and feeling the charm ......of intangible cultural heritageThe entire neighborhood is brightly lit, with an endless stream of tourists dressed in traditional costumes, and the image of the "dragon" that can be seen everywhere sets off a strong New Year atmosphere. At the "big gathering" in the Year of the Dragon, tourists have a family reunion and purchase New Year's goods. There are also many tourists in the booth to experience cutting window flowers and writing blessing characters.
During the Lantern Festival, all counties and cities in Yanbian Prefecture will carry out a variety of cultural and tourism activities with the theme of "auspicious New Year" and "happy New Year". Set up three activities: lantern appreciation, lantern riddle guessing and free Spring Festival movies for the workers. It is expected to exhibit 4 groups of large-scale lanterns and more than 300 handmade lanterns by employees of various nationalities. Yanji City will also hold a drone + fireworks show at 19:30 on February 24 at Arirang Square.
The three core business districts of Wulin, Hubin and Qianjiang New Town in Hangzhou have created an all-weather consumption scene integrating amusement, leisure, intangible cultural heritage, performing arts and scene experience; In the Lingnan Tiandi Ancient Neighborhood of Foshan, which has the most Cantonese flavor in the Greater Bay Area, a southern lion dance parade is arranged every day to interact closely with tourists; Qingshen County, Meishan, Sichuan, launched the national style bazaar for the first time, and in the Sansu Temple, there are poetry competitions, lantern riddles, etc.
After taking over the "baton" of Spring Festival dumplings, Lantern Festival and glutinous rice balls have entered a hot selling period.
In the supermarkets in Shenyang, various flavors of Lantern Festival and rice balls have been listed, and many supermarkets have arranged staff to make them on site, and there is an endless stream of people who come to buy.
In addition to the well-known black sesame and peanut rice balls, new varieties and flavors such as zero-sugar rice balls, wine-stuffed rice balls, persimmon ruyi rice balls, etc., have emerged for everyone to choose from. Many brands have also launched tangyuan products in the shape of ingots, fish, and hearts, and they have all given the auspicious meaning of "fortune and treasure", "fish every year" and "all wishes come true".
The Lantern Festival economy is heating up, and the booming New Year is full of steaming life, illuminating the vibrant Chinese economy.
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