Claudia Golding, winner of the 2023 Nobel Prize in Economics, is an economist who studies "half the sky". Winning the Nobel Prize this time is a recognition of Golding's research on feminist issues as a woman. Golding has been advocating for women for decades, always striving to balance women between career and family, but she also argues that once women get married and have children, they will lose 30% of their energy, income and promotion. In today's society, instead of starting a family and starting a business, some women go hand in hand with their careers and families. In this issue, we invited Dr. Yan Zhang from Beon Intelligence to hear how she views the relationship between women, career and family, and the topics she focuses on under different identities.
Social Identity:Co-founder and general manager of Suzhou Beon Intelligent Technology Co., Ltd.
Topics of Interest:Environment, air quality, health.
Women's Manifesto:Be a leader of the company and a role model for the children.
People who are familiar with Zhang Yan know that she always hides a lot of energy in her small size, in the company, she is the co-founder of Suzhou Beon Intelligent Technology Co., Ltd., and the general manager of Beang's overseas business department; At home, she is an omnipotent mom in the eyes of her two children, a role model for her children, whether as a businesswoman or a mom, she does it well.
Going to sea, an attempt to break the boat
After 2014, the topic of smog attracted public attention, the air purifier industry exploded, and many Internet giants took a fancy to this cake and joined the industry, and the air purifier market was rolled up as a whole," Zhang Yan sighed. Because of the vicious competition in the air purifier market, it has been killed from 3,4,000 yuan to a few hundred yuan, which is undoubtedly a short sword to fight a long knife for Beon, who is a solid product, and Beon's product sales have dropped dramatically, and the entire company has reached a critical juncture of life and death.
Zhang Yan is a person with a strong desire to explore, learning ability and ability to act, in the face of the crisis encountered by the company, she and her team have a keen insight into the possible opportunities in the overseas market, and quickly formed the first batch of overseas teams. At the beginning, Beon did not have any experience in external affairs, but in a short period of time, Zhang Yan and his team participated in various trainings and studies, and constantly tried new marketing methods such as live broadcasts. In the end, Beon's overseas market has grown geometrically in just a few years, and the product richness has been continuously improved, and the products are exported to 80 countries and regions around the world, including Japan, South Korea, the United States, Europe and other developed countries.
Be a leader of the company and a role model for the children.
In terms of parenting, Zhang Yan attaches great importance to the power of role models, she said frankly: "Before asking children to do one thing, at least they must do it first", Zhang Yan hopes that children will develop the habit of liking to explore, knowledge, and being curious about the world, so she always strives to teach by word and deed, and influence and educate children with her own actions.
In her daily life, Zhang Yan tries to find time to learn new knowledge and explore new things with her children. She and her husband Ran Hongyu will take the children to visit science and technology museums, museums, mountaineering, and camping, so that they can experience and feel the charm of science and nature, and at the same time, she will also encourage the children to read more books to broaden their horizons and enrich their knowledge through reading.
In addition, Zhang Yan also pays great attention to cultivating children's independent thinking ability and problem-solving ability. In Zhang Yan's house, there is a "bedtime talk" session, no matter how busy she is, she will go home before the children go to bed, and let the children share the interesting things that happened at school and the unhappy things respectively. When children talk about the problems they encounter, Zhang Yan will guide them to think of solutions on their own, rather than giving answers directly. This not only exercises children's thinking skills, but also allows them to learn to solve problems independently.
As a female entrepreneur, Zhang Yan has successfully achieved remarkable achievements in the business field with her own action and courage. She is not only one of the helmsmen of Beon, but also actively participates in various social activities, setting a good example for female entrepreneurs.
As a mother, Zhang Yan also showed a high sense of responsibility and love. She puts her family and children at the center of her life, and uses her actions to educate children how to become a person who is good at thinking and exploring.