Have you ever felt that in the current domestic market, the frequency of tram updates is very fast, and I really didn't think it was last year. But this year, the fuel vehicles of major car companies have basically stagnated, that is, symbolically updated, but for new energy models, it is really a car company that is heavier than a car company. BYD, Geely, Great Wall and Chang'an, etc., can be described as shining. Even Chery, which is known as not entering the new energy field, has launched a strong model this year. The 800V high-voltage platform, coupled with the integrated die-casting, once again fills the strength of the technology.
Therefore, although the new energy tram has the ability of OTA in the later stage, there is no way to complete the production platform and body structure through the later OTA upgrade, so the technology is easy to fall behind. This is the same as a mobile phone, you may buy a mobile phone now is more than 10,000, but in a few years, your mobile phone may only be worth two or three thousand, or even lower, because the iteration of electronic products is too fast, your technology is backward, there is no competitive advantage, and no one wants it, so naturally ** will come down.
Although there is a big difference between the car and the mobile phone, but when the model is slowly electrified, it is more or less related, let's take the Extreme Krypton 001 as an example, I believe that the evaluation of this car in the market is relatively good, because as a tram, it is rarely the existence of almost unanimous praise from car critics. Because ZEEKR 001 has very good control genes, it is particularly easy to drive, and the acceleration ability is also very strong. ZEEKR 001 was launched in January last year, and it has been exactly a year so far. But in the course of a year, the market has changed so much that I believe everyone can see it. From the production platform to intelligent driving, to the hardware configuration, it can be said that the upgrade is complete.
To give a simple example, you can upgrade the car machine system of the model, but you can't upgrade the car machine chip, and the previous models are basically 8155 chips are very advanced. And now the new car will basically be equipped with the 8295 chip, which is greatly improved in computing power, so this chip can support a more advanced car machine system, and your old car machine chip may not be able to withstand it, and it will form problems such as Caton or black screen, which is actually similar to a mobile phone.
And when Extreme Krypton 001 was first listed, it really had no opponent, on the premise of 300,000 starting price, its control was able to make young consumers want to stop, and at that time, its technology was also very advanced, except for the car machine was a little bad, I think it is the top match in other aspects. However, now it's completely different, because the Extreme Krypton 007 is here, and this car is only 20Starting at 990,000, it not only has the concept of sports, but also the most mainstream combination in terms of technology and hardware.
Therefore, even if it is its own model, it will have a certain impact, after all, the product technology of ZEEKR 007 is more advanced, **lower, and there is a little **force. So at the beginning, ZEEKR 001 said that it would not reduce the price, it was useless, and in order to survive, now it can only be reduced in price. Because there is really no such thing as no price reduction in the tram, unless your car can OTA all the hardware configuration of the old car, as well as the body structure are upgraded, so that every owner can maintain the most **, then you will have the confidence not to reduce the price, but this is also unrealistic.
And I also asked a few owners of ZEEKR 001, everyone has different ideas and concepts, if the owner has a car at home, he may still feel a little lost. And if the owner has several cars at home, they say they don't care very much. Because most of their concept is to buy early and enjoy early, when they spent money, I have been experiencing this year, there is nothing worthless, and the price reduction is normal, after all, fuel vehicles also have price reductions. And the only thing that feels uncomfortable is that the official said that the price would not be reduced, and now the price has been reduced, which is a little bit of a diaphragm, and everything else is actually fine.
However, let's turn around and look at the brand of ZEEKR, or the car ZEEKR 001, whether it is a brand or a model, it can be regarded as a very successful, because ZEEKR 001 is the first model launched by ZEEKR, but the first model on the market, both in terms of popularity and sales, has shown a good representative, and this car has also laid the foundation for the ZEEKR brand. Therefore, ZEEKR 001 is the "small test" of the ZEEKR brand, and the later ZEEKR will show a stronger brand charm.
So what really makes consumers fall in love with ZEEKR 001? I think whether it is Zeekr or Lynk & Co, they are very individual in terms of appearance design, and those who like it like it very much, and those who don't like it really won't take a second look. Not only is the design very original, but it is also very recognizable, and as a young person, I like it more.
And the extreme sports genes shown by ZEEKR 001 are really only available to you in the past million-level luxury cars, and the texture of the chassis and the feedback of the handling are indeed outstanding. As for power, it's 38S breaking 100 performance is difficult for many car owners to refuse, although many people say that the fast tram is very cheap, is soulless, but for our ordinary consumers, it is enough to have acceleration performance and a good driving foundation, why care about the rest, you all say yes.
In general, trams or new energy models are indeed a development direction in the future, and the speed of replacement will become very fast, because you can look back at last year's and this year's, domestic tram iterations, you know how exaggerated. So in today's increasingly developed technology, I still say that if you have the strength to buy a few cars at home, then it is understandable to choose a new energy vehicle, but you can only buy a car, you still have to see more accurately, choose a more solid model, or buy a fuel car, so that you can make the value retention rate of your later models better, I don't know if you all agree with my statement?