With the acceleration of the pace of society and the impact of the epidemic, people are facing multiple pressures on family, work, life, society and other aspects, and mental health problems have attracted more and more attention. As an important way to solve psychological problems, the psychological counseling industry is also growing and developing.
1. Overview of the psychological counseling industry
Psychological counseling refers to the process of using psychological methods to provide psychological assistance to clients who have problems in psychological adjustment. Clients can narrate, inquire and discuss their own psychological discomfort or psychological disorders with the client through communication media such as language and writing.
With the support and help of psychological counselors, through conversations, inquiries and other scientific aids, we will find the causes of psychological problems, analyze the crux of the problems, and then seek the best solution to get rid of the predicament and solve the problem, so as to restore psychological balance, improve the ability to adapt to the environment, and improve physical and mental health.
Psychological counseling can be divided into individual counseling and group counseling according to the scale; According to the form of counseling, it can be divided into outpatient counseling, ** counseling and Internet counseling, with the rapid development of Internet technology and the impact of the epidemic, the development of ** psychological counseling industry ushered in a peak period of investment.
As of the end of 2019, there were 4630,000 people (343 100,000). In October 2020, the National Health Commission issued the Notice on Printing and Distributing Opinions on Strengthening and Improving Psychiatric Medical Services, proposing that by 2022, the number of psychiatrists should increase to 450,000, up to 33 with a population of 100,000; By 2025, the number of psychiatrists will increase to 560,000, up to 40 100,000 people, laying a talent foundation for the development of the spiritual industry. China has vigorously promoted the development of the psychological counseling industry, and has successively introduced policies to support the development of the industry.
Psychological counseling industry chain
The main participants in the upstream market of China's psychological counseling industry include the best providers of site resources, the first providers of psychological counseling, the first providers of medical equipment and the first providers of psychological counseling software and hardware, whose main function is to provide the service venues, talents, medical equipment and auxiliary software and hardware required for the midstream psychological counseling service providers. The midstream entities of China's psychological counseling industry are Internet psychological counseling service providers, traditional psychological counseling service providers and EAP service providers, whose main function is to provide psychological counseling services for downstream B-end and C-end users.
The development status of the psychological counseling industry
According to the data of the market research network of Yanjing Bizhi,From 2013 to 2022, the market size of the global psychological counseling industry has experienced steady growth. The market size increased from 312 in 2013$400 million grew to $654 in 2022200 million US dollars, an overall increase of 341$800 million, an increase of about 1093%。It shows that the global psychological counseling industry has a good growth momentum.
With the development of society and the improvement of people's awareness of mental health, more and more individuals and enterprises have begun to pay attention to psychological counseling services, which has promoted the growth of market demand. The development of information technology, especially the Internet and mobile communication technology, has promoted the online and convenient provision of psychological counseling services and expanded the coverage of services. According to the data, the market size of China's psychological counseling industry is stable, and the market size of China's psychological counseling industry will be about 638 in 2022100 million yuan, its per capita expenditure is related to people's attention to mental health, and people are increasingly willing to pay more for personal growth and psychological distress. In addition, with the development of the psychological counseling industry in China, the number of different types of psychological counselors has gradually increased, and the price distribution of psychological counseling services for visitors is diversified. In 2022, the per capita cost of China's psychological counseling industry will be about 5,944600 million yuan.
The percentage of visitors with a bachelor's degree was 5475%, and 31 of the visitors had a master's degree9%。At the same time, the survey on the industry shows that in addition to school students, the proportion of visitors who are engaged in the IT communication electronic Internet industry is relatively high, accounting for 1771%。In addition, practitioners in the fields of culture, media and entertainment, culture, sports and education, finance, and NGOs are also more willing to choose the help of psychological counseling. The distribution of academic qualifications and industries is related to the particularity of psychological services. In the early stage of the current development of the psychological industry, the more educated groups are the first to contact and receive new things such as psychological counseling. At the same time, the cost and continuity of psychological counseling also have high income requirements for clients.
The competitive landscape of the psychological counseling industry in the market
There are many players in the Chinese psychological counseling industry market, including independent psychological counselors, psychological counseling institutions, hospitals, universities, etc. These players offer a variety of psychological counseling services in different market segments. As the market expands, new players may emerge all the time, increasing the intensity of the market. Some large psychological counseling institutions have a high reputation and influence in the market. These agencies usually have a strong team of professionals and a variety of services, which can attract more customers and partners. At the same time, some small institutions and independent consultants have gained a certain market share through professional features and personalized services. At present, the main players in the market competition pattern of China's psychological counseling industry are Chuxin Living Room, One Psychology, Oriental Mental Psychological Counseling, 525 Technology, etc.
Trends in the development of the psychological counseling industry
Personalized service. As people's mental health needs diversify, the demand for personalized services is gradually increasing. In the future, psychological counseling will pay more attention to individual differences and individual needs, and provide more intimate and professional services. Psychological counselors will have a deeper understanding of the client's psychological condition and needs, and develop a personalized counseling plan to help the client better solve the psychological problem.
The application of science and technology. With the development of science and technology, psychological counseling in the future will pay more attention to the application of technology. For example, the use of big data and artificial intelligence technology to analyze and improve the accuracy and pertinence of psychological counseling; Use virtual reality technology to create a more realistic consulting environment for customers and improve the consultation effect. The application of technology will bring more opportunities and challenges to the psychological counseling industry.
Professional certifications and training. With the professional development of the psychological counseling industry, professional certification and training will become more standardized. In the future, the industry association will strengthen the professional certification and training of psychological counselors, and establish a more complete professional standard and training system. At the same time, psychological counseling institutions will also pay more attention to the training and education of employees to improve the overall service level and professional quality.
Public welfare. As the society's attention to mental health issues continues to increase, public welfare undertakings will receive more attention and support. ** and social organizations will increase investment in psychological counseling public welfare undertakings, and provide free or low-cost psychological counseling services for more people in need. At the same time, psychological counseling institutions and psychological counselors will also be more actively involved in public welfare undertakings to promote the development of mental health.