Recently, I was sorting out the data, and after seeing some data, I felt it was necessary to share it. If the key word of China's auto market in 2023 is "involution", then there is actually another word, which is "changing the sky". Let me talk about some of my thoughts on China's auto market in 2023.
1 In 2023, China's total automobile sales will exceed 30 million units, of which 25.53 million passenger cars will be wholesale, a year-on-year increase of 102%, an all-time high, and 2,169 in retail90,000 units, also a year-on-year increase of 56%。Therefore, in terms of the overall trend, when the real estate is down, it is necessary for China to start the engine, at least the production and sales volume is placed here.
2 In 2023, the market share of independent brands exceeded 50%, reaching 52%. That is, selling 100 cars, more than half of which are Chinese brand cars, we can see that consumers have unprecedented recognition of domestic cars, breaking the inherent perception. At the same time, it is also of great significance that after many years, Chinese car companies have defeated joint venture brands and regained the sales championship in China's auto market.
3 When I used to be an editor, I wrote a lot about car sales. Today, if you look at the data of the Passenger Association, the changes are earth-shaking. In the 2023 annual sales ranking, Chinese automakers occupy 6 of the top 10. BYD is the first, it can be said that it is a strong independent brand, leading FAW-Volkswagen by nearly 1 million, followed by Geely and Changan, and there are 3 independent brands in the top 5, all of which are excellent domestic brands.
4 The trend of joint venture brands has changed, and it can be seen from the year-on-year change in sales of joint venture brands in 23 years that SAIC-GM, Dongfeng Nissan, and Guangqi Honda all have double-digit negative growth. Only FAW-Volkswagen, FAW Toyota, Beijing Hyundai and Yueda Kia have a slight positive growth, but interesting details, such as Yueda Kia, half of the products are re-exported, and there are not many domestic sales.
5 Chinese car companies are expected to give birth to world-class brands, taking BYD as an example, not only sold more than 3 million units in 23 years, but also jumped to the top 10 list of global car sales for the first time, ranking 9th, which is definitely a historic breakthrough, and all the vehicles sold are new energy vehicles.
At the same time, BYD is not only the world's champion in new energy sales, but also exported more than 240,000 vehicles in 23 years, further accelerating the pace of globalization of Chinese brands. Behind the support, in addition to strategy, there is also technology. For example, like blade batteries, DMI hybrid systems, Yun Yuan, Yi Sifang and so on. The first half is electrified, and the second half is intelligent. After watching BYD's Dream Day, it can be said that it is BYD's intelligent bright sword, and many functions are very breakthrough, such as easy Sifang parking, and the combination of drones. After experiencing the city and expressway NOA of the Denza N7, it is indeed not a big problem for BYD to enter the first echelon of intelligence.
6 Chinese brands going overseas, this is the most anticipated thing in the next few years. In 2023, China will not only become the world's largest exporter of automobiles, but many brands will also begin to enter overseas markets. For example, Chery has built factories in the Middle East, such as BYD in Uzbekistan, Thailand, Brazil and Budapest. China's new energy vehicles will become a new business card of China!