And the beauty of life gathers business capital. In order to enrich the Chinese New Year life of Zhengzhou citizens, immerse themselves in the Chinese New Year and Chinese flavor, and evoke the memories of the current urban people, on February 2, the Lunar New Year, the 2024 New Year Shengda Art Festival and Harmony Life Intangible Cultural Heritage Art Market was officially opened at the Zhengzhou Shengda Art Museum.
This art festival is guided by Zhengzhou Cultural Tourism and Sports Group and Henan Provincial Intangible Cultural Heritage Protection and Intelligence Center, hosted by Jinshui District Renmin Road Sub-district Office, Jinshui District Culture, Tourism and Sports Bureau, Shengda Art Museum Zhengzhou Guoxi Cultural and Creative Research Institute, and undertaken by the School of Art and Design of Henan University of Technology and Henan First Unit.
Li Quanquan, Director of Henan Provincial Intangible Cultural Heritage Protection and Intelligence Center, Qin Fei, Member of the Party Committee and Deputy General Manager of Zhengzhou Cultural Tourism and Sports Group, Jia Guangxiang, Deputy General Manager of Zhengzhou Cultural Tourism and Sports Group, Zhang Mingcan, Vice President of Zhengzhou Cultural Tourism and Sports Group Industrial Integration Research Institute, Xu Fengjie, Secretary of the Party Working Committee of Renmin Road Street, Jinshui District, Feng Xiaocui, Deputy Secretary of the Party Working Committee and Director of the Office of Renmin Road Street, Jinshui District, Song Kewei, Deputy Director of Jinshui District Culture, Tourism and Sports Bureau, Feng Shikui, Director of Shengda Art Museum, Shang Na, a professor at Henan University of Technology, Li Jing, secretary of the second community of Shunhe Road, Renmin Road Street, Jinshui District, and Li Gang, general manager of Henan No. 1, attended the event.
Li Quanquan, director of Henan Provincial Intangible Cultural Heritage Protection and Intelligence Center, communicated with the inheritors of intangible cultural heritage.
Qin Fei, member of the Party Committee and deputy general manager of Zhengzhou Cultural Tourism and Sports Group.
Feng Shikui, Director of Shengda Art Museum.
Professor Shang Na of Henan University of Technology.
With the theme of "Harmony Life", the 2024 Chinese New Year Shengda Art Festival and Harmony Life Intangible Cultural Heritage Art Market combines intangible cultural heritage and the Year of the Dragon as the main elements, fully excavating the historical culture and rich cultural heritage of Shangdu, aiming to promote the excellent traditional Chinese culture, especially focusing on the heritage of Henan, creating an intangible cultural heritage journey and restoring a lively Chinese New Year, attracting many citizens to check in and play.
As an important part of the excellent traditional Chinese culture, intangible cultural heritage has always been an important part of the inheritance and development of traditional culture. The festival presents the theme of the festival in the form of "intangible cultural heritage market", bringing together a series of interesting and trendy intangible cultural heritage activities such as New Year's blessing activities, intangible cultural heritage skills, cultural and creative New Year's goods, dragon and lion dances, fish lantern parade, delicious food, cutting window flowers, writing couplets, and checking in New Year's art installations, bringing a cultural feast to the general public.
The "Harmony Life Intangible Cultural Heritage Spring Collection" has four exhibition halls, each of which displays a variety of intangible cultural heritage items with different themes, including traditional calligraphy, fine arts, skills and folk customs, etc., attracting a large number of audiences to stop and appreciate and learn, providing the public with an intangible cultural heritage art exhibition of "traditional and modern symphony, cultural and innovative integration".
The first thing that catches your eye is the exhibition hall, which brings together all kinds of intangible cultural heritage delicacies such as flower buns, Tusu wine, and hemp sugar, allowing you to experience the most "New Year's flavor" of the New Year's goods in advance on the day of the Lunar New Year. Walking and shuttling through various intangible cultural heritage exhibition halls, you can see the full-scene life created for the audience in Exhibition Hall 1: there are various intangible cultural heritage treasures such as the Yellow River Chengni inkstone, one of the four famous inkstones in China, the Song Dynasty calligraphy - thin gold style, and the Jun porcelain produced by Yi Juntang that shows the unique kiln transformation art. Walking into the No. 2 exhibition hall, you can enjoy Zhu Xianzhen's woodblock New Year paintings, high-relief carvings, hanging needles and seals and other paper stunts, and feel the unique intangible cultural heritage skills. Exhibition Hall 4 is themed "Intangible Cultural Heritage + Cultural Creativity", with cloisonné enamel, nuclear carving, paper art, Song Dynasty kites, Chinese copper art and other intangible cultural heritage. There is also an interesting and challenging "Dragon Hunt" waiting for you to clear the customs, as well as intangible cultural heritage gifts!
In addition, this event has also received strong support from many intangible cultural heritage inheritors, and an interactive experience area has been set up on the spot, with various intangible cultural heritage skills such as Huaiyang mud dogs, Zhu Xianzhen woodblock New Year paintings, cloisonné enamel and other intangible cultural heritage skills, so that every audience can experience the unique charm of intangible cultural heritage skills. Under the guidance of the intangible cultural heritage inheritors, the audience can complete their own small works, which is not only a handicraft experience, but also a deep understanding of tradition, and a profound intangible cultural heritage art experience of "seeing people, seeing things, and seeing life".
It is reported that the 2024 Chinese New Year Shengda Art Festival and Harmony Life Intangible Cultural Heritage Art Market will last from February 2 to February 25, with an exhibition period of up to 24 days, allowing Zhengzhou citizens to immerse themselves in the charm of intangible cultural heritage at their doorstep, feel the Chinese New Year flavor in intangible cultural heritage, and have a lively Spring Festival in the Year of the Dragon!