In the live broadcast room with goods, the anchor can't wait to repeat his product eight times a minute, but there are also anchors who are struggling, twisting and pinching, and can't even tell what they sell. According to the rule of law**, a large number of "riddler" live broadcast rooms appeared on the live broadcast platform, and the anchors either wore masks, or wrote words on paper that people couldn't understand, or presented various symbols on the live broadcast page, making netizens passing by like falling into the clouds. In this regard, the anchor not only did not explain at all, but put on an expression of "understand everything".
The anchor does not dare to show his true face and keep silent because the live broadcast content cannot be staged at all. According to reports, some anchors typed and promised to "join the fan group, it is not a dream to easily earn more than 10,000 yuan a month", but the result was to hire someone to be a water army, and when the salary was settled, they ran away and couldn't find anyone; Some live broadcast rooms use massage and spa as a guise, which is actually to attract traffic offline, "reporting the name of the anchor can also enjoy discounts"; Some anchors sell "famous teacher courses", but in fact, they induce others to ** gambling platforms step by step, and recharge ...... "making money".The Riddler" can only understand the unspeakable riddles in the live broadcast room, trying to cover up the filthy behavior of the lawbreakers, which is despicable.
These shady deeds are expressly prohibited by laws and regulations. In order to avoid the supervision of the platform and relevant departments, anchors also do everything they can. They either devise obscure words, or simply do not speak, and use words instead of oral broadcasts, and if the platform cannot supervise, it will naturally not trigger supervision; In addition, it also rented multiple accounts for live broadcasts, only broadcasting for 30 minutes at a time, and changing the number at a time, even if the platform is banned, the cost of violating the law is almost zero. Under the characteristics of the "Riddler" who practiced his doppelganger skills hard and was good at it, the platform and regulatory departments were difficult to obtain evidence, and the punishment was lagging behind, and they were facing problems.
Not all goods can be brought in the live broadcast room, and the difficulty of supervision does not mean that there is nothing to be done, let alone sit idly by. Just ask, how many people have read the anchor's hints, and how many people have seen through the lies carefully woven by the other party? It is not only the online natives who watch the live broadcast, but also the elderly and children with weak discernment skills, are they also being deceived or harmed by bad content? Do they have to wait for them to fall into the trap before the platform and the regulator will take action?
The anchor plays riddles, and anonymity is his greatest confidence. The threshold for entry in the live broadcast industry is low, and platforms should urge anchors and their companies to fulfill their real-name obligations to reduce the pressure of accountability after the fact. In addition, a data monitoring platform should be established to determine the risk level of accounts based on multi-dimensional information such as live broadcast content, feedback from netizens, and goods sold, and increase the intensity of supervision of riskier accounts to achieve real-time supervision. Only by blocking accounts in time can we prevent the spread of bad content for a long time. For netizens who rent social ** accounts at will, the platform should also have corresponding punishment measures, clearly informing the potential harm of lending accounts, so that the "Riddler" no longer has a coat to wear.
Criminals use the live broadcast room to play riddles, no matter how they decorate the riddle, there is only one answer to the mystery given by the supervision: resolutely crack down and tear off the new "painted skin" of the illegal anchor until the violation disappears!
*: Beijing Evening News intern reporter Li Xia.
Process edit: u027