During the day, the serious chat anchor suddenly boldly rubbed the edges, the "worst person" in the world told the tragic experience for a limited time, and the big stomach king appeared in a grand ...... againWhen night fell, the pointer crossed 23 o'clock, and the painting style in the live broadcast rooms of various platforms changed abruptly. Without exception, these people all have the same goal, either begging "family" and "Lao Tie" to place orders and brush gifts, or to make passing netizens pity and pity them to collect and pay attention.
According to the rule of law ** series of reports,After late at night, some anchors waited for an opportunity to move, and all kinds of live broadcast chaos emerged one after another, and even intensified. Some anchors show off their figures, wear less and less, and the scale is getting bigger and bigger;Some desperately complained and cried, using tears to increase popularity and traffic;Some engage in so-called late-night food, but in fact, the big stomach king is back in the rivers and lakes. ** of netizens are as few as dozens of people, and as many as hundreds of people, and there are not a few who place orders. Among them, minors and the elderly account for a large proportion.
Why does the anchor "behave as a demon" at night?I'm afraid it's mostly related to "no profit and no staying up late". Although the number of people watching the live broadcast at night is not as good as that during the day, it is better because the crowd is fixed. In addition, in the middle of the night, many netizens slept rationally even when they were awake, and it was easy to believe the anchor's sad stories and "sweet words". The elderly feel less and are willing to watch the live broadcast to pass the time, so the anchor specially formulates words, such as "The original stone worth millions of yuan, the son made it into a jade bracelet, and honored the mothers, 299 yuan, on the link!."It can be described as a precise flicker.
All kinds of live broadcast chaos are not new, and the supervision has not failed to take action before. In response to vulgarity, the Cybersecurity Law and the Measures for the Administration of Internet Information Services stipulate that platforms should restrict the flow of information containing soft pornography, or take measures such as removing or deleting it, and banning and warning relevant live broadcast accounts. In response to miserable marketing, in 2023, the special action of "Clear and Strict Rectification of 'Self-Promotion' Chaos" clearly proposes to strictly rectify the use of vulnerable groups to realize traffic. In response to the big stomach, the "Anti-Food Waste Work Plan" has long stated that it is forbidden for online audio service providers to produce, publish, and disseminate programs or audio information that promote food waste such as eating in large quantities and overeating. Each provision corresponds to the chaos of the live broadcast one by one, and there is no omission.
The anchor did not dare to go to the live broadcast room easily during the day, which confirmed that the rectification had a certain effect. ButThe anchors with ghosts went online in the evening, which not only shows that they know that what they are doing is unsightly, but also shows that the platform supervision has not achieved "all-weather**".In addition, some anchors hold multiple accounts, small accounts are large accounts to drain traffic, one account is blocked without hurting other accounts, and the phenomenon of other accounts has increased the difficulty of supervision.
Illegal live broadcasts, no matter what time period they are moved, will not change the adverse impact. The broadcast is on the side, rubbing the legal red line, and there is also the risk of being biased towards minors. The big stomach king feasted on it, overdrew his body, and wasted food. Selling miserably to make money, consuming is the goodwill and trust of society that should be cherished. What's more, the anchor brings the goods at every turn, and the publicity methods involve false propaganda, fraud, etc., not to mention, the quality of the goods themselves is also worrying. In the end, the anchor stayed up late and made a lot of money, and netizens paid real money to get into a big deal;Facts have proved that the anchor did not treat netizens as "family", but as "leeks".
Don't let consumers wake up from a dream the next day, and the regulator must always be sober. Platforms should be responsible for the content, and they can't just think about "taking advantage of the fisherman";Registration files shall be established to verify true information such as the anchor's identity, address, and administrative permits, and update them regularly, and once it is discovered that the anchor has violated laws and regulations, immediately ban them, and put an end to the phenomenon of "changing the vest and appearing again";The Cyberspace Administration of China (CAC) should also join hands with platforms to cut off illegal live broadcasts in a timely manner with the help of a dual supervision system of manual and technical technology, so as to prevent the expansion of adverse impacts.
In the dead of night, the supervisor can't nap;The unsightly live broadcast room must be turned off, no matter morning or night.
**: Beijing Evening News Xi reporter Li Xia