In the context of the update and iteration of the structure of maternal and infant consumer groups, fine feeding and scientific parenting have become a definite trend, and more and more brands have begun to lay out and innovate products around the personalized and differentiated advanced nutritional supplement needs of maternal and infant consumer groups in the new era.
Recently, the Maternal and Child Industry Observation and Babytree released the "2023 Maternal and Child Nutrition and Health New Consumption Insight Report", which pointed out that the concept of maternal and infant consumption in the new era is different from before, and Chinese parenting families are paying more and more attention to providing scientific and balanced nutrition for their children. However, there are many products on the market, which are still single-form products, which are difficult to meet the needs of maternal and infant consumer groups in the new era, and special nutritional solutions designed for babies are still in the stage of overcoming.
Relying on the strong resource integration and product research and development strength of Suncare Group, Sunshine and Love has recently launched two star new products - Sunshine and Aimin Hydrolyzed Protein Probiotic Formula Milk Powder and Sunshine and Aichang Damei Hydrolyzed Protein Lactase Formula Milk Powder, which are professional for "intestinal allergies" and "allergies" in the process of parenting Two major pain points can easily solve the confusion and anxiety of young parenting families in nutritional supplements.
Sunshine & Aimin Yimei: Double hydrolysis + double probiotics, giving your baby multiple care
Nowadays, with the change of modern living environment, there are many potential allergens in the environment we live in, which is the main cause of allergies in babies. In addition, factors such as the immature development of the baby's own immune system and the imperfect intestinal barrier function are also important reasons for the baby's allergies.
For babies with allergies, they can supplement fewer nutrients, and untimely nutritional supplementation will directly affect the growth and development of the baby. To address these issues, Sunshine and Ami use a moderately hydrolyzed protein formula that breaks down the large proteins in milk into smaller molecules to help reduce the risk of allergies. At the same time, the deep hydrolyzed protein formula is added to further break down the protein into smaller peptides, and retain the unique immune activity of the protein, providing more suitable protein nutrition supplements for allergic babies.
In addition, Sunshine and Aimin Yimei specially added two probiotics, Bifidobacterium animalis BB-12 and Bifidobacterium animalis subsp. lactis HN019, which have excellent intestinal regulation functions, can balance the number of microflora in the intestine, improve the intestinal microenvironment, promote the digestion and absorption of nutrients, maintain intestinal health, and reduce the risk of allergies. In order to give the baby a more efficient nutritional supplement, Sunshine and Love has specially added 3% MCT (medium chain triglycerides) to Minyimei Conditioning Milk Powder, which acts as an efficient and fast energy**, which helps the baby quickly absorb nutrients and help the baby grow healthily.
Sunshine and love: Hydrolyzed protein + lactase + probiotics, care for the baby's delicate intestines
According to the results of the 2022 Nielsen Market Research, the new generation of parents is particularly concerned about digestion and absorption, which is also one of the biggest pain points in the parenting process. As an extremely important digestive organ and immune organ of the human body, the health status of the intestine is closely related to the growth and development of the baby's whole body, nutrient absorption, immunity and other issues.
In order to provide parents with better solutions to intestinal problems in the new era, Sunshine and Love specially uses the combination of "hydrolyzed protein + lactase + dual probiotics" in the newly launched Changdamei conditioning milk powder. Among them, moderate hydrolyzed protein can not only reduce the risk of allergies in babies, but also provide more friendly nutritional protection for the baby's immature stomach.
Sunshine and Aichang Damei have specially considered the nutritional supplement of lactose intolerant babies, and added 11000 highly active lactase to the milk powder, which is much higher than that of more lactase products on the market, which means that it has a more obvious effect on improving lactose intolerance. At the same time, two probiotics, Bifidobacterium animalis BB-12 and Bifidobacterium animalis subsp. lactis HN019, are also added to Sunshine and Aichangdamei to proliferate probiotics for the baby's intestinal tract, inhibit harmful bacteria, improve intestinal function, and provide multi-faceted growth care for babies who are prone to diarrhea, constipation and other digestive discomforts.
Not only that, in order to better take care of the nutritional needs of the baby's growth, Sunshine and Aichangdamei Conditioning Milk Powder also specially adds choline, folic acid, niacinamide, multivitamins and other nutrients, which truly provides strong blessings for the baby's growth and development.
Sunshine and love: product first, channel peer
As a pioneer of conditioning milk powder, Sunshine and Love always adheres to the professional point of view, in-depth study of the various needs of babies in the process of growth, adheres to the spirit of continuous exploration and innovation, further strengthens product development and production, quality control and the whole industry chain system, and strives to provide more Chinese babies with higher quality products and more accurate conditioning nutritional supplements, and conveys the brand temperature that belongs to Sunshine and Love.
At the same time, Sunshine and Love will also adhere to the plan of "walking hand in hand with channels", continue to provide high-quality and differentiated incremental products for channels, and continuously strengthen their own brand strength and recognition, so as to provide sustainable brand power and dynamic sales driving force for channels.
Sunshine & Love always believes that only by truly understanding your baby's needs can we provide them with the best care. In the future, Sunshine and Love will continue to stick to its original intention, gain in-depth insight into the feeding needs of parents and the nutritional needs of babies in the new era, continue to deepen the conditioning milk powder track, and are committed to escorting the healthy growth of every baby!