The National Retail Federation expects thatConsumer concerns about finances are fading
The federation expects thatThis year's Valentine's Day will total spending at a record $14.2 billion
company**, if other family members, co-workers and classmates are taken into accountThe total spending on this holiday will reach $25.8 billion, the same as in 2023。This is the history of the surveyThe third highestNumbers.
Candyhas been the most popular gift during Valentine's Day, with 57% saying they would buy someone something sweet. And then there'sGreeting cards, accounting for 40%; And then there wereFlowers, accounting for 39%; Jewelry22%; serviceloaded21%; Gift cards19%.
The survey also found that people are also interested in giftsExperiential giftsInterested, such as spa vouchers or concert tickets, about a third of consumers said they intend to give this type of gift.
If these ** remain the same,Jewelry spending could set a new record at $6.4 billion；flowers $2.6 billion; $3 billion in clothing; There was also an evening date, $4.9 billion.
Since this year's festival falls on a Wednesday, many restaurants are counting on a midweek rush.
The Washington, D.C.-based ** Association said compared to last yearConsumers are starting to pay more attention to the romantic roots of Valentine's DayLast year, many people were thinking about buying gifts for friends, colleagues, and even pets.
NRF in conjunction with Prosper Insights & Analytics ** shows that this year is expected to be about53% of U.S. adults celebrate Valentine's Day。among othersThe highest participation rate was seen among those aged 25 to 34 at 62 per cent
But there are also about 29% who say they won't officially celebrate Valentine's Day, but will celebrate the day in some way, eitherBuy yourself a gift, or hang out with single friends or family at night.
Single or not, a new survey from the American Confectionery Association showsYou can't go wrong preparing chocolates and sweets this year。The company's annual survey found that:94% of Americans say they would be happy to receive chocolates and sweets on Valentine's Day
John Downs, president and chief executive officer of the ** group, said: "People see these snacks as a symbol of love and happinessGiving away chocolates and sweets is a sensual tradition, bringing a unique sweetness to the season. ”
Although this may seem cliché, the Valentine's Day classic is still the most popular, with 60% of respondents enjoying itChocolate in a heart-shaped box, 40% preferHeart-shaped conversation box
It is not difficult to find that this year's Valentine's Day consumption will return to the romantic theme, and sellers can adopt more when marketingTraditional romantic themesIt is the safest way to meet the needs of consumers and fit the market.