On January 29, Douyin announced that it had reached an exclusive cooperation with Stephen Chow, a well-known director and actor in Hong Kong, China, and the two sides will jointly develop and operate the "9527 Theater", and the first season of the first boutique micro-short drama "Golden Pig and Jade Leaf" is expected to be launched on Douyin in May this year.
Source: "Douyin Group" official account).
On January 18th, Douyin held a press conference for the Chenxing Plan for high-quality micro-short dramas in Beijing, announcing that it would give high-quality micro-short dramas funding and traffic support to film and television companies, ** institutions, MCN institutions and individual creators. In terms of cooperation models, there are two major cooperation models: joint production and joint operation, and a plan of up to 5 million cash and 100 million flow support has been launched.
Among them, the first co-production model refers to the joint production of Douyin and the producer in the form of cash investment, and provides the whole process support of "topic selection, script creation, content production, and account operation". The second joint operation model, in which creators and institutions are responsible for the development and production of micro-short dramas, Douyin provides tens of millions of traffic support and all-round operational support, and said that famous artists, famous directors, and famous actors will join the short dramas, which will set a new content standard for the short drama industry.
With the continuous improvement of industry supervision, short dramas are developing towards high-quality and standardized. Previously, on November 15, 2023, the China Network Audiovisual Program Service Association published an article stating that the State Administration of Radio and Television will continue to improve the normalized management mechanism, increase the management of online micro-short dramas from seven aspects, and refine management measures, including accelerating the formulation of the "Detailed Rules for the Creation and Production of Online Micro-short Dramas and Content Review", establishing a "blacklist" mechanism for small programs, and carrying out a one-month special rectification work.
Jiupai financial reporter Xia Wenqi
*: Jiupai News].
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