A few days ago, Kia Motors announced its global sales volume for 2023. As the world's leading car brand, Kia delivered 3,085,771 vehicles in 2023, a year-on-year increase of 63%, a new annual global sales record.
It is reported that since its establishment 21 years ago, Yueda Kia has sold more than 6.2 million vehicles, with a revenue of more than 620 billion yuan and a tax payment of about 52 billion yuan, making outstanding contributions to the development of China's economy and automobile industry in Yancheng and even China. In 2023, Yueda Kia's "domestic and export sales" will go hand in hand, with a total of 166,395 domestic and foreign sales, a year-on-year increase of 312%, showing a steady and positive growth trend. Actively promoting overseas export business and building the Yancheng plant into a global export base is Kia's global strategic layout, and it is also an important measure for Yueda Kia to actively integrate into the dual circulation, further improving production capacity and building a new development situation of "domestic and export sales go hand in hand".
This year, Kia announced its new energy strategy in China, starting the transition to electrification, and launched the EV5 for the first time in China. This model is a strategic model specially launched by Kia to celebrate its 80th anniversary, which is of great significance, especially the EV5 is led by a R&D team composed of about 400 elite Chinese engineers, and is the first to be launched in the Chinese market, which shows China's core position in the global market of Kia, as well as Kia's determination to cultivate the Chinese market.
In 2024, Kia will adhere to the business policy of "Beyond the Limit, Beyond the Boundary", adhere to the new energy development strategy, adhere to the customer-centricity, accelerate the pace of electrification transformation, and strive to develop more unique and creative EV products to bring unique value and experience to Chinese customers.
At the same time, Kia adheres to the principle of "pure fuel and electric vehicles", adheres to the policy of "product is king", and brings consumers high-quality products with the best value. In terms of electric vehicles, the EV5 long-range version will be launched in March, and the EV5 GT-Line version will be launched in the second half of the year, further completing the EV5 lineup. In terms of fuel vehicles, we will introduce another global model, SONET, and launch an upgraded K3 special model to meet the diversified travel needs of consumers.
In terms of marketing, Kia will continue to focus on a customer-oriented marketing strategy, change the way it communicates with users, and accelerate the pace of marketing change to improve users' perception of the Kia brand.
Kia continues to adhere to the business philosophy of "customer first", and continuously optimizes and upgrades the customer brand experience through the new brand APP. In addition, we will expand the application of myservice and continue to improve the after-sales and service experience of users.
Continue the development route of "domestic sales and export sales go hand in hand". In 2023, Yueda Kia will export 860,000 units, creating the best performance in history, this year also plans to increase the EV5, K5, Shibo Tuojie, SONET four export models, Jiangsu Yancheng Industrial 40 Smart Factory has become a veritable export base for Kia.
Since entering the Chinese market in 2002, Kia has always adhered to the strategy of "In China, For China", unswervingly cultivated the domestic market, continued to promote overseas export business, created a development situation of "domestic sales and export sales go hand in hand", and actively practiced corporate social responsibility with practical actions to contribute to the development of China's society. In the electric era, Kia keeps up with the pace of development, actively promotes the development of mid- to long-term electrification, and accelerates the transformation process of Kia's new energy generation.