The Pyramid of Khufu is the pyramid of Pharaoh Khufu of the Fourth Dynasty of Ancient Egypt, it is the largest surviving pyramid in Egypt and the largest and tallest Egyptian pyramid in the world. From now on, with the help of VR technology, Chinese audiences can shuttle through the complex internal structure of the pyramids, climb to the top of the tower to look at the golden horizon, and even witness the funeral ceremony of Pharaoh Khufu on the road to eternal life, and experience the mystery, magnificence and magnificence of ancient Egyptian civilization in an immersive way.
On February 18, 2024, the opening ceremony of the "Khufu Horizon of Khufu - Pyramid Immersive Exploration Experience Exhibition" (hereinafter referred to as "Khufu Horizon") jointly organized and operated by LMCT (Shanghai Jinwu Jinchao Culture and Technology*** and HTC VIVE) was held at the Phoenix Center in Beijing.
Group photo of the guests of the organizer of the opening ceremony.
The exhibition is produced by Excurio, a brand of French emissive, and supported by HTC's VIVE Focus 3 all-in-one headset and the industry's leading large space solution LBSS (Location-Based Software Suite). The exhibition was held under the guidance of the China Cultural Heritage Exchange Center and was supported by the Phoenix Center. Tan Ping, Secretary of the Party Committee and Director of the China Cultural Heritage Exchange Center, Huang Zhaoying, Global Senior Vice President and Head of Global Sales and Marketing of HTC, Li Qi, Executive Vice President and Group Operations Director of Phoenix Satellite TV, Raphael L Lemée, Marketing Operations and Sales Director of Excurio, and Tian Dazhi, Founder of LMCT, attended the opening ceremony.
Huang Zhaoying, Senior Vice President, Global Head of Sales and Marketing, HTC.
Zhaoying Huang, Senior Vice President and Head of Global Sales & Marketing at HTC, said: "It has always been the vision of HTC Vive to integrate technology and humanity to maximize the release of human dreams. We have always adhered to the concept of openness and inclusiveness, and continue to break down the barriers between the virtual and real worlds, and refresh people's experience of exploring the world, learning and leisure. It's great to see that through our technology and products, Khufu Horizon perfectly demonstrates the charm of ancient civilizations, and the audience can also lead the journey of exploration and feel the beauty of exploration." We look forward to using more projects like this to push the cultural tourism industry in the metaverse era to a new level." ”
Raphael L Lemée, Director of Marketing Operations and Sales at Excurio.
Phil Lemay, Director of Marketing Operations and Sales at Excurio, believes that the successful landing of "Khufu Horizon" in Beijing is a landmark milestone, "giving us more confidence to continue to innovate in immersive exploration, continue to promote this new form of cultural entertainment, and bring more surprises to audiences in China and around the world." Thanks to HTC Vive's excellent large-space entertainment and metaverse technology, it fully combines the long history and the creativity of exploration, and perfectly displays it. We will also strive to bring this immersive discovery experience to more places in China, so that more people can enjoy an experience that is both entertaining and educational, regardless of time and space. ”
Gu Deyu, General Manager of Phoenix Oriental (Beijing) Real Estate***, said: "In recent years, Phoenix Center has held a series of cultural and art exhibitions at home and abroad. We believe in the power of the deep integration of art and technology, and the infinite opportunities it brings to the exhibition industry, and believe that this exhibition will also play an immeasurable role in enriching people's cultural life. ”
The founder of the present dynasty, Tatsuji.
Over the past 20 years, we have always been committed to presenting high-quality content of art, culture, culture and science and technology to the society, and have achieved good results in the field of traditional culture and art exhibitions and virtual light and shadow exhibitions. We are full of confidence in the holding of the 'Khufu Horizon' Beijing Station: the current cultural tourism industry, especially the new digital cultural tourism, is constantly releasing vitality and heat. The combination of 'high-quality content + leading technology' will become the mainstream model for the digital transformation of the cultural tourism industry. We are also excited to leverage our expertise in business planning and operations to provide an unprecedented experience of discovery for all Khufu Horizon visitors." ”
It is reported that before the opening of the Beijing station, the "Khufu Horizon" had its world premiere in Paris, France in June 2022, and it was hard to find tickets; In the more than a year since its opening in Lyon, France, the attendance rate has reached 90%. In this exhibition in Beijing, the backpack computer during the visit was removed through technological upgrades, making the audience's experience more convenient and smooth.
Experience Zone. At the Khufu Horizon Beijing Station, visitors will get an up-close look at the inner workings and history of the pyramids, explore areas that have never been opened to the public before, travel back 4,500 years, and uncover the mysteries of ancient Egyptian civilization. In the overall 45-minute process, the audience can not only walk freely in the exhibition hall to observe and experience from multiple angles, but also see the virtual images of other audiences in the venue and talk to the companions who enter the same group in real time, which not only ensures the safety of the exhibition, but also breaks the loneliness of traditional VR**, and is immersive through time and space.
Based on HTC VIVE's LBE tracking mode, no additional equipment is required, and it can track more than 1,000 square meters at the same time, truly helping VR move from virtual to reality. The movement of the viewer in the real space corresponds exactly to the movement in the virtual space, thus avoiding the vertigo caused by traditional VR, which is also the secret that traditional VR can only last for 8 to 15 minutes, while "Khufu Horizon of Khufu" can provide a 45-minute experience without the audience feeling dizzy.
2024 marks the 60th anniversary of the establishment of diplomatic relations between China and France, and cultural exchanges between the two countries play an irreplaceable role in Sino-French relations. Impressionism, which was born in France more than 100 years ago, ushered in a new era in the history of painting, and this VR exhibition represented by "Khufu Horizon" will become an epoch-making cultural product that leads cultural entertainment and cultural tourism.
Written by: Nandu reporter Huang Qian.