Chinese e-commerce goes overseas and is popular, and quality and logistics are crucial
China's e-commerce has been tried for many years, but due to the strength of Amazon and the weak foundation of Chinese e-commerce abroad, China's e-commerce has not been greatly impacted, but some emerging e-commerce enterprises in China have made great progress in the past two years.
Two emerging e-commerce companies in China have surpassed 1 million daily deliveries. While that figure is less than Amazon's 20 million daily deliveries in the U.S., it's a major breakthrough for Chinese e-commerce after another major Chinese e-commerce company failed in its attempt to enter the U.S. market.
These two emerging e-commerce companies** were able to expand their market in the U.S. first and foremost because of their **: they lured customers with $5 yarn jumpers and wireless headphones; In order to guarantee the quality of their products, they ship their products to customers in the United States so that they can check the quality of the products, which improves the efficiency of shipments.
Two large Chinese e-commerce companies used the logistics expertise they gained in their home countries to package their products as tightly as possible and then air them to the United States. This is much faster than cheap sea freight, which means they can get goods to customers within ten days of receiving a US order, plus they can control shipping costs, which allows them to successfully enter the US market.
There are two emerging Chinese e-commerce companies in South Korea that already have 10 million Internet users in South Korea, equivalent to one-fifth of South Korea's total population, and this number is growing rapidly, according to **.
Koreans are interested in Chinese products because they are of good quality and low price. For example, TVs used to be monopolized by domestic Korean brands such as Samsung and LG, but Chinese TVs are sold for half the price of Korean brands.
In addition, the Chinese logistics department is also very cooperative, due to the border between China and South Korea, the sea and air shipping time is very short, and the customer only needs 3-5 days to arrive, in contrast, the domestic products in South Korea are slower, but because of the cheap, it is very popular with customers.
Another reason for the success of two large Chinese e-commerce companies in the US and South Korea is the strategy of Amazon, the largest e-commerce company outside of China. Although Amazon is cracking down on Chinese companies, foreign consumers have long been accustomed to Chinese-made products because they are cheaper.
In the past decade, China's production strength has been continuously enhanced, and the quality of products has also changed"Cheap"Direction"Premium"。Chinese phones are comparable to Apple and Samsung, and more than 60% of the world's TV panels are made in China. All this shows that the quality of Chinese products has reached a high level and is able to meet the needs of most people for quality products.
The development of efficient logistics in China has also attracted the attention of the whole world. Chinese e-commerce has been implementing 24-hour delivery for 10 years, and Amazon in the United States is committed to 24-hour delivery. This efficient logistics also helps Chinese e-commerce and Chinese products go abroad.
The success of China's e-commerce has opened up a path for China"Globalization"The new way has also opened up a new world for the United States, South Korea and other countries, and injected new impetus into the development of China's manufacturing industry.