Alternative mobile phone brands beat Chinese phones and ignore the Chinese market
Major companies released their ** on the global mobile phone market in 2023, and to everyone's surprise, a Chinese mobile phone brand jumped to fourth place in the world at an astonishing speed, surpassing many Chinese mobile phone brands and quickly changing the entire global landscape.
In 2023, the world's top five mobile phone brands are Samsung, Apple, Xiaomi, Transsion, and vivo: Samsung, Apple, Xiaomi, Transsion, and vivo, this is the first time that Transsion has entered the top five in the world, but this time Transsion can rank fourth, indicating that Transsion still has a lot of room for development in 2023, and it is not a small next home.
The data also shows that among the top five mobile phone brands in the world, only Transsion's sales increased by 30% year-on-year, while the sales of other brands have fallen significantly, indicating that traditional mobile phone brands have not been able to adapt to the current market, and their sales are declining, while Transsion's sales are growing.
In 2023, global mobile phone sales fell by 38%, which is the seventh consecutive year of decline, has now fallen to 11500 million units. Obviously, in such a situation, many mobile phone manufacturers feel that it is difficult to fight the market.
Transsion has been able to do this because it is targeting emerging markets, it was the first company to launch a feature phone in Africa, capturing 40% of the African market, and in recent years, it has shifted its focus to Africa, the Middle East and India, and from the retail ** point of view, most of them are low-end models above 600 yuan, but low-end does not mean high profits, its net profit is more than 8%.
Among the top five manufacturers, the situation is very similar for Samsung and Tronin, both of which have a high market share in the world's largest market - China, where Samsung has a market share of only 1% and Tronin is not in China at all, but Samsung has managed to dominate the world for 13 years, while Tronin is among the top five manufacturers in the world due to countries other than China.
At its peak, China accounted for 33% of the global market; Today, that share has fallen to 23 percent, which means that China's influence on the world is waning.
As China's mobile phone market shrinks, the global share of Chinese mobile phone brands has been low. In addition to Transsion, third-ranked Xiaomi also occupies more than 70% of the share, and Vivo also accounts for half of the foreign share, and only those local Chinese brands with a larger share can enter the top five in the world.
In fact, Apple is facing the same problem: it expects a significant decline in sales in the Chinese market in 2023, but due to better sales outside of China, sales will only decline by 34%, Apple's sales are not as bad as ** describes. All this shows that the impact of the Chinese market on major mobile phone manufacturers is weakening.
The performance of these mobile phone companies shows that China's mobile phone brands need to develop and need to go abroad, and the domestic market is no longer enough to develop a mobile phone brand, which is undoubtedly positive for Chinese mobile phone brands that have gone abroad, because the development of this market will make powerful enterprises stronger, and the people behind the enterprises will also feel greater pressure.