This is the age of information. With the development of the mobile Internet for many years, the ways and channels for consumers to receive information have become complex and diverse. Fragmented information is abundant, and consumer attention is highly distracted. Marketing environmentDiversification, dustingIt is becoming more and more difficult for brands to occupy the minds of consumers through marketing, and to stand out from the competition. How to break the walled garden of consumer contact points and find an effective attention "grasp" has become a pain point and problem that brand marketing needs to solve. Attention comes first and foremost from consumer pairsCategorydemand, followed byMedia + Traffic + Contentof the presentation. This not only requires brands to have a deep understanding of market dynamics, clarify brand positioning and continue to innovate, but also requires brands to go deep into the lives and consumption scenarios of target groups, choose appropriate contact points and promotional media, and actively keep in touch with them. Scenario valuewithQuality valueIt is an important indicator for brands to choose media, which drives the accelerated amplification of the value of media traffic and promotes the efficient growth of corporate marketing. Kaiwei Technology takes the retail scene as the core, establishes a three-dimensional retail network, and penetrates the life circle of consumers around all aspects of clothing, food, housing and transportation. It is not only a simple solution for the brand, but also assists the brand to maximize the value of the post-link of marketing-guided conversion. In an increasingly severe communication environment, the development of the retail ** network through the focusOffline consumption, O2O instant retail, community lifeThree scenarios to help the brandMaximize the propagation potential energy of the life circleSeize the minds of consumersEnhance brand value, formedA complete closed loop of direct-to-consumer operation and brand power building
Offline consumption scenarios
The retail scene gathers a large number of high-quality consumer groups with spending power and decision-making power. According to the latest "2024 China Digital Marketing Trends Report", the marketing scenarios that advertisers pay the most attention to are social (accounting for 68%) andConsumption and shopping scenarios (accounting for 56%)
Coincidentally, the "2024 Global Digital Advertising Industry Development Trends" also pointed out that advertising formats such as retail ** are driving the development of the ** advertising field, and it is expectedRetail** ad spend will grow by 10% in 2023. 
Chart**: WAZO "2024 Global Digital Advertising Industry Development Trends" data**: WARC; GroupM,ID:240679 Kaiwei Technology has a long-term in-depth layout of the retail ** network, includingWal-Mart, RT-Mart, Wumart, Metro, FamilyMart, etcA number of leading chain KA retailers have established first-class business contacts with Kaiwei. The open retail ** network includes stores, supermarkets, convenience, husband and wife stores and other large, medium and small retail formats, and the number of digital screens can be as high140 thousandTaiwan, the scale covers the whole countrycity, the number of people reached per month can reach200 million
Optional media include:goodsShelf screen, commodity price tag screen, self-service cashier screen, scan face screen, AI interactive screen, etcA variety of sizes, different types of screens, support **, carousel,Real-time updates, high **, strong reachRetail store customers, helping brandsPenetrate into the consumer groupPromote the transformation of consumption decisions
O2O real-time retail scenario
The instant retail market has grown rapidly in recent years and has become one of the most common retail channels. Consumers can quickly buy and pick up goods without leaving home, and the instant retail business has become the focus of platforms and retailers while being popular with consumers. As an important part of the instant retail ecosystem, brands need to grasp this emerging channel and market in a timely manner。Only by seizing the opportunity can we strike first. Based on Kaiwei technologyKA chain retail has its own APPSuch as:Yonghui Life, RT-Mart Youxian, etc, as wellMajor public domain O2O platformsSuch as:Meituan, Jingdong Daojia, Ele.me, Taoxianda, etc** Layout & Cooperation,Collaborate with large-scale retail store resourcesKaiwei Technology helps brands effectively connect consumer purchase links, realize the linkage of inside and outside the station, public and private domains, online and offline full scenes, and fully activate the consumption potential of the crowd. 
App open ads, homepage banners, waterfalls, search boxes, search presets, different interactive links with different gameplay, effective drainage and conversion. And more"Store + home" linkage gameplay, comprehensively improve the retail scene and volume, and release the marketing potential energy of global traffic.
Scenes of community life
The community isThe core of people's life trajectories, due to the gathering of diverse business forms, at the same timeThe largest "consumer distribution center".。Community advertisements that strengthen residents' consumption memories every day can not only callAttention consumers, and stillKeep remindingGive the brand a wide range of memory and value growth, effectively make up for the lack of the original combination of the brand. Based on the psychology of belonging, consumers are also more receptive and recognized to community advertising. A community that gathers thousands of families**Large and stable volume。In the context of the multi-terminal consumer catalyst habits, Kaiwei Technology makes the target audience of the brand unavoidable, helps the brand better approach consumers, and realizes consumer loyalty and the long-term growth value of the brand by setting up and displaying the place where the community residents pass and stay every day. With forward-looking insight into the scene, we use a variety of media products as the contact point to create a brand**Value life scenario marketing channel. 
Independent posters of national community access control and barriers24h**, guarding the main entrance and exit of the community, with wide coverage, large rate and strong influence, helping the brand to deeply penetrate the community and achieve effective improvement of brand recognition and reputation; InElevator confined space, andElevator posters, TV screensMandatory, low-interference, high-frequency repeated contact with target consumer groups to empower brand mental growth; 
In addition, Kaiwei also provides for brandsLCD screen of hairdresser in the business district around the community office buildingMedia resources help brands vertically reach the community and fashion crowds, and endow the brand with high quality and deep perception through medium and long term. 
Open for the first network to cover the whole countryVarious types of urban communities, including:Large and medium-sized city office buildings, apartments, ordinary residential communities, etcaltogether320.50 thousand**Points. Brands are availablePrecise positioning of the selected point, choose a community close to the target consumer group for advertising, more targeted, better publicity effect, and greater benefits.
Conclusion
With the disappearance of Internet traffic dividends and the rising cost of traffic, the heavy investment in brand marketing often still has little effect, and the short-term impact on consumer interest is difficult to convert into actual purchase behavior, and it is becoming more and more undesirable to use "traffic" to pull growth. Going deep into the life and consumption scenarios of consumers, pursuing consumer loyalty and the long-term growth value of the brand has become the next choice for the brand.