In 2023,Foldable screen phoneGloballySmartphonesIt has emerged in the market and become the new favorite of the industry, which is a domestic high-endSmartphonesThe full rise of the company offers a good opportunity. Foldable screen phoneIt not only successfully exceeded market expectations, but also brought considerable revenue growth. According to research data, in 2023, the worldFoldable screen phoneThe market sales volume was about 18 million units, a year-on-year increase of 27%, of which the sales volume in the Chinese market reached 6.8 million units, a year-on-year increase of 140%. This data is on full displayFoldable screen phoneIt has huge development potential in the domestic market and reflects the strong demand of consumers for new technologies and new experiences.
Foldable screen phoneThe rise of the wholeSmartphonesThe market has had a profound impact. First of all,Foldable screen phoneBreaking with traditionSmartphonesThe boundaries of the design provide users with more screen real estate and more flexible ways to use it, thus enhancing the user experience. This kind of innovation not only brings consumers a new product experience, but also makes consumers interested inMobile phonesThere are higher expectations for functionality and performance. Secondly,Foldable screen phoneThe rise of the changed placeMobile phonesThe competitive landscape of the market. In the past,Mobile phonesThe competition in the market is mainly focused on performance, photography, battery life, etc. WhileFoldable screen phoneThe launch of the innovation focus is more diversified, and manufacturers need to continue to innovate to meet the needs of consumersMobile phonesof multiple expectations. Finally,Foldable screen phoneIt brings new profit opportunities for enterprises. The high-end market has always been an important battlefield for major brandsFoldable screen phoneThe launch of this product allows the brand to be brought to market at a higher level, and this high value-added product also helps to enhance the brand's premium power.
However, despite thatFoldable screen phoneThe market is booming, as one of the first to be launchedFoldable screen phoneofSamsungBut it has fallen behind in this round of industry innovation. Once a standoutSamsungFoldable screen phoneNow it is experiencing a major decline in market share. According toChainConsultant firm dsccAccording to a report in the fourth quarter of 2023,BOEIt won a 42% share in the foldable panel market, surpassing it for the first timeSamsungbecame the world's first, whileSamsung's share slipped from 76% in the third quarter to 36% in the fourth quarter.
According to the analysisSamsungThe reason for the significant decline in market share is the discount of its subsidiariesStack your phonegalaxyzflipwithfold5Initial sales were poor. This is related to:HuaweiThe help is inseparable. In September last year,HuaweiPublishedmatex5Foldable screen phone, which at one point detonated the wholeFoldable screen phonemarket, so thatHuawei's purchases increased by 122% compared to the previous quarter. ExceptHuaweiIn addition to the help of the help,BOEThe sharp rise in the share of folding screen panels is also causedSamsungOne of the reasons for the decline in share. In addition, domesticMobile phonesManufacturers actively support the domesticChain, the use of domestic screen panel scheme, increased domesticChainof the scale. Huawei P50pocketand part of the gloryFoldable screen phoneadoptedVisionoxof the folding screen panel,Xiaomi mixfoldThe series is adoptedtclHuaxing Optoelectronics' panel,Chinese enterprisesJoin forces and letSamsungCompletely lost the original market position.
With ChinaMobile phonesThe rise of the manufacturing industry is becoming more and more domesticMobile phonesManufacturers began to use domestic on a large scaleChain。This strategic move is not only to increase the self-sufficiency of the industrial chain, but also to compete in the global arenaMarket competitionto remain competitive and sustainable. Through the construction of the countryChainMobile phonesManufacturers can better manage and master the key links of the entire industrial chain and reduce their dependence on external factors. In the midst of the turbulence of the global economic landscape, ensure:ChainThe security becomesMobile phonesAn important part of a manufacturer's long-term strategy.
Chinese enterprisesof the help of ChinaMobile phonesThe rise of manufacturing has had a positive impact. Foldable screen phoneThe market share change is exactlyChinese enterprisesThe best embodiment of power. BOEThe share of the foldable panel market has risen sharply, and it is inseparable from itHuaweiFoldableStack your phoneof help. WhileHuaweiVisionoxtclHuaxing Optoelectronics and other domesticChainbusiness through with domesticMobile phonesThe cooperation of manufacturers has expanded their own market share. Chinese enterprisesJoining forces, not only for ChinaMobile phonesThe manufacturing sector provides more growth drivers also globallyMobile phonesThe image and brand strength of Made in China have been established in the market.
AlthoughFoldable screen phoneThe market brings great opportunities and innovations, but it still faces a number of challenges. First of all, the technical cost and production difficulty are relatively high, and brands need greater investment in R&D and manufacturing. Secondly, market acceptance still needs to be continuously improved, and consumers are interested inFoldable screen phoneAwareness and acceptance take time to accumulate. In addition, how to maintain a leading position in the fierce competition is also a core issue that manufacturers need to think about seriously.
However,Foldable screen phoneThe outlook for the market remains promising. With the continuous advancement of technology and the reduction of costs,Foldable screen phonewill become more popular. This will be driven by growing consumer demand for more screen real estate and more flexible ways of using itFoldable screen phonemarket demand. At the same time, brands and manufacturers will continue to carry out R&D and innovation to improve the technical level and user experience of products to meet the needs of consumers.
In general,Foldable screen phoneThe rise of technology has not only driven technological innovation and user experience, but also changedMobile phonesThe competitive landscape of the market. Chinese enterprisesof the help of ChinaMobile phonesThe rise of the manufacturing industry has played an important role in driving it. For businesses, it is important to be in theFoldable screen phoneSuccess in the market requires continuous investment in research and development, technical enhancement of products, and clever use of marketing strategies to better meet the needs of consumers. Foldable screen phoneThe market is in the early stages of development, and with the increasing maturity of technology and the gradual recognition of the market, it will become:SmartphonesAn important part of the market and bring new growth drivers to the industry as a whole.