At the beginning of the month, DENZA Auto held the 2024 User Communication Day in Shenzhen, which not only further boosted the distance between DENZA and users, but more importantly, allowed more people to understand and recognize the brand, and the event site sent a strong signal to people, that is, in the second half of new energy vehicles, DENZA has been fully prepared, whether it is hardware or software, it has enough strength to continue to lead the development of the industry.
Looking back on the development of Denza, it seems that it is a situation of catching up, after all, it took less than two years for DENZA to go from breaking the game to taking the lead. In the past 2023, the annual sales volume of DENZA Auto exceeded 120,000 units, and it led the industry in the sales of luxury new energy brands with a price of 400,000 yuan, and the average selling price surpassed that of traditional luxury brands BBA. In terms of models, the DENZA D9, as its flagship model, has been recognized by the market for its five configurations of "design, ride, intelligence, driving and safety", successfully rewriting the market pattern of MPV, breaking the monopoly of imported cars and joint venture cars in the MPV market, and is the fastest new energy luxury model to deliver the 100,000th production car, and won the annual sales championship in the MPV market.
In terms of the intelligence of the competition in the second half of the new energy market, the DENZA N7, as a representative model, has changed the outside world's perception of BYD's intelligence, and its efficient integration of the "Eye of the Gods" and the "Yunlin-A" system makes the intelligent driving function of the DENZA N7 more comfortable and safer. These hard core capabilities make DENZA N7 one of the "first echelon of intelligence"!
As of now, DENZA has more than 370 directly-operated stores, covering more than 135 cities, and will continue to increase its market layout in 2024 to provide more consumers with more convenient car purchase and use services. In order to better deploy overseas markets, DENZA has participated in a number of influential auto shows, such as Japan, Munich, Germany, etc., and its overseas price is as high as 800,000 yuan, which reflects product confidence and technical confidence on the one hand, and on the other hand, DENZA wants to further enhance the image of domestic brands, and we can also be a luxury brand!
And in 2024, DENZA will fully evolve. DENZA will launch the strongest OTA New Year's gift package in history for users: the three vehicles will be upgraded with 60+ core functions at one time, ushering in a comprehensive upgrade of intelligence and having a better intelligent experience. In addition, DENZA D9 and N7 will usher in a comprehensive upgrade of intelligence, such as the city pilot is about to land, and DENZA will launch three flagship models in 2024, and will become the first brand to realize vehicle intelligence on production models, we will see 5The length of the vehicle is more than 2 meters, the industry-leading turning radius of less than 10 meters, and the elk test result of 90 km h, which breaks the world record, are all excellent results under the intelligence of the whole vehicle. It is believed that with the upgrade of intelligence and the release of new models, DENZA will continue to consolidate its leading position in the new energy luxury market.
In addition, DENZA Auto has also prepared a "New Year Gift Package" worth 100 million yuan for users, allowing users to travel more securely and comfortably, and have a safe and happy Spring Festival. DENZA also set up a functional experience area and an entertainment experience area at the site, allowing users to feel the charm of DENZA in a relaxed and pleasant atmosphere, which greatly allows users to feel the brand's attention and care for users.
In the face of the changes in the automotive industry, DENZA Auto demonstrated its firm confidence in facing future challenges through this communication day, and also demonstrated to the outside world DENZA its attitude and sincerity towards users, and in the case of products, services and technologies that can satisfy users, it will definitely be able to obtain positive feedback from the market.