On February 1, the "2024 DENZA Auto User Communication Day" event was successfully held in Shenzhen. This DENZA Auto User Communication Day is extraordinary, it not only allows users to better understand DENZA, but also allows users to feel the sincerity of DENZA together. Before the arrival of the Spring Festival, it is worthy of recognition that DENZA will hold such a deep-link and exclusive car carnival for users, which shows the reasons why DENZA has established itself in the luxury market in many aspects.
Before the New Year, DENZA Auto User Communication Day was officially held, and their first thing to do was undoubtedly to explain the results of 2023 to users. In the past 2023, the annual sales volume of DENZA Auto exceeded 120,000 units, and the average price surpassed BBA, ranking first among new energy luxury brands in the luxury market of more than 400,000 units, and truly gaining a firm foothold in the high-end market.
In terms of products, the DENZA D9 will become the fastest new energy luxury model to deliver the 100,000th production car in 2023, winning the annual sales championship in the MPV market, which has promoted DENZA to increase its market share in MPV and the new energy penetration rate in the MPV market. At the same time, the DENZA N7 was successfully released, and as the "opener of the second half of intelligence", it has achieved efficient integration of "Eye of the Gods" and "Yunlin-A", and its strength has been among the "first echelon of intelligence".
DENZA clearly understands that the high-end market is not only about products, but also about service, and understands the importance of service. As of now, the number of DENZA directly-operated stores has exceeded 370, covering more than 135 cities, and it will continue to focus on construction in 2024, with more and more service outlets and more diversified services and user activities. In addition, DENZA began to accelerate its internationalization, not only the DENZA D9 overseas order price is as high as 800,000 yuan, intensively going abroad to participate in international auto shows, and gaining recognition around the world, but also BYD has become the official partner of the European Cup, DENZA will take the lead in 2024 in Hong Kong, China, Macau, China to sell, set its sights on the global high-end car market, such "ambition" and determination is very much needed by domestic cars today.
On the basis of gaining a firm foothold in the luxury market, DENZA also introduced the comprehensive evolution of DENZA in 2024 to users at the User Communication Day. DENZA will give away the strongest OTA New Year's gift package in history to users, in addition to upgrading 60+ core functions of the three vehicles at one time, it will also become the first brand in the industry to realize vehicle intelligence on production vehicles. It is reported that DENZA will not only surpass the whole industry by achieving a turning diameter of more than 5 meters2 and a turning diameter of less than 10 meters, but also break the world record with a score of nearly 90 km h in the Elk test, bringing a top-level handling experience and a sustainable evolution of intelligent electric life. In addition, DENZA is expected to launch three flagship models in 2024, further expanding its product matrix and continuing to focus on the luxury market.
DENZA will also spare no effort in the software iteration of existing models, and will continue to consolidate the leading edge of the "defending champion" DENZA D9. It is reported that intelligent driving functions such as city navigation and light map mode will be at the upper limit of Denza's existing models, bringing a better intelligent driving experience. At the same time, DENZA will continue to improve its "user co-creation" innovation and services to bring users a high-quality car experience. In addition, it is worth mentioning that DENZA Auto has specially prepared a "New Year Gift Package" full of sincerity and worth 100 million yuan, which can meet the actual needs of users during the Spring Festival in many aspects, which is indeed full of sincerity.
At this year's User Communication Day, DENZA set up a series of interactions outside the press conference, including the co-creation achievement wall, Xiaoshi photo area and other sections to make users feel more involved. Among them, I was impressed by the fact that they specially created a smart electric camp, where users can not only experience the DENZA D9 comfortable space and the DENZA N7 Devialet audio with the ultimate sound quality, but also have a band playing on the spot, making the already lively scene more atmospheric.
DENZA is intimate with users in many ways, and the same is true in the design of product acquisition activities. DENZA has designed an interactive game area, where users can participate in pot throwing games and win on-site experience points, which is very participatory, and small gifts are very memorable. What's more, they have specially set up a user co-creation city, with DENZA car owner welfare partners can enjoy special food, the actual taste is quite good, you can enjoy good food in addition to participating in the activity, and it is indeed a very good experience for users who participate in the communication day.
The 2024 DENZA Auto User Communication Day shows the quantitative change of DENZA's excellent results and the qualitative change of product and technology upgrades, and also reflects DENZA's understanding of user needs and the importance of service, which are believed to be important factors for DENZA to gain a foothold in the high-end market. It is believed that in 2024, DENZA Auto will better improve and surpass itself, and meet the needs of more car owners with stronger product strength and better services.