Bears are infestedBox office superbillion, even adults love it
In addition to Jia Ling's amazing 100 pounds during the Spring Festival, the biggest surprise was that the box office performance of the tenth part of the "Bear Infested" series of movies exceeded everyone's expectations. The film not only overwhelmed the works of Zhang Yimou and Andy Lau, but also directly broke into the top three positions, but also became a big dark horse in the Spring Festival stalls.
So, is the "bear infested" "all set off by peers" or is there really "two brushes"? The performance of "Bear Infested: Reversing Time and Space" in the pre-sale stage of the 2024 Spring Festival stalls is full of suspense, but surprisingly, only four days later, the position of the Spring Festival stalls has basically settled.
According to the data of Maoyan Professional Edition, as of 18:41 on February 13, "Hot and Hot", "Flying Life 2" and "Bear Infested: Reversal of Time and Space" ranked among the top three respectively.
Among them, "Bear Infested: Reversing Time and Space" not only beat Zhang Yimou's "Article 20" and Andy Lau Ning Hao's "Mr. Red Carpet", but also set a number of mainland film history records.
This fully proves that "Bear Infested" not only has strong box office strength, but also has a wide audience base and a deeply rooted storyline.
On the day of the premiere, "Bear Infested: Reversing Time and Space" took the lead, not only breaking the record of the single-day box office of animated films in mainland film history for three years, but also becoming the most eye-catching animated film in the Spring Festival.
At present, the film ranks first in the box office list of animated films for the Spring Festival in mainland film history, and the total box office of Maoyan Professional Edition will exceed 2.3 billion in the mainland. Although many netizens call "Bear Infested: Reversal of Time and Space" a dark horse, in fact, the industry has always held high praise for the "Bear Infested" series of movies.
In addition to Huaqiang Fangte, more than 20 companies such as Wanda Film and Television, Hengdian Film and Television, and China Film participated in the investment of the film, showing the strong confidence of capital in it.
This confidence stems from the consistent performance of the "Bear Infested" series of films. The first 9 films have accumulated more than 5.7 billion at the box office and set a new record for the distribution of Chinese animated films in the United Kingdom, Germany, Russia and other countries, making the "Bear Infested" series of films an underrated pearl.
After holding the "bear infested" IP, Huaqiang Fantawild has significantly improved its performance, achieving revenue of 28 in the first half of the year700 million yuan, a year-on-year increase of 43%, net profit of 2900 million yuan, reversing the loss situation since 2021.
This is due to the successful performance of the "Bear Infested" series of movies in the Spring Festival, which accurately meets the viewing needs of families with children, and also iterates on the content, which is a profound problem and attracts audiences of all ages.
In addition, Huaqiang Fantawild is also developing its own offline live entertainment, and the first amusement park based on bear-infested IP was officially opened in Taizhou Linhai, achieving the goal of "China Disney".
However, the success of Huaqiang Fantawild still faces challenges, and its real IP is only "bear infested", and there is still a gap between it and the top international animation IP in terms of content innovation.