This year's Spring Festival stalls were divided early, basically the same as the early stage of Xiaoba, the "Four King Kongs" accounted for ninety percent of the total box office, of which "Hot and Hot" and "Flying Life 2" belong to the first echelon. Recently, the 2024 Spring Festival file also appeared the first movie to announce its withdrawal: "Let's Shake the Sun Together".
I still remember that the last movie that was withdrawn from the Spring Festival file was Deng Chao's "Chinese Ping Pong", which could not be broadcast on time because of the key problem, which caused "Chinese Ping Pong" to wait until others were released for three days before joining the "war situation", but the market has long been out of their share, and the box office is very bleak, so after holding on for two days, they chose to withdraw and wait for the re-release.
In the end, Deng Chao and the investor suffered serious losses, but the withdrawal of "Chinese Ping Pong" was also unexpected. And "Let's Shake the Sun Together" has no problems in the release process, but it didn't receive much attention at the beginning. Therefore, there are also a lot of doubts about the withdrawal this time, and many people feel that if the box office is not good, they will withdraw the file, and this trend will disrupt the film market.
In the official statement, the filmmaker said that the withdrawal was due to a major mistake in the finalization, although at the beginning of this year's Spring Festival, several films did not have much to watch, but "Let's Shake the Sun Together" was not able to quickly impress the audience and seize the market opportunity when it began to promote. So much so that after the film was broadcast, no film's reputation collapsed to make way for it.
However, the score of "Let's Shake the Sun Together" is not low, and it can still maintain 7 after a long time of paintingThe score of 9 is also the top level in this year's Spring Festival stalls. It can be seen from the score that there is no problem with the quality of the film, which may also be a key reason why the filmmaker wants to withdraw the file and re-screen, if the audience response of the film itself is not good, then there is not much chance of turning over after the re-screening.
But if it is just because of scheduling and publicity problems, this film is not seen by more audiences, and the filmmaker will naturally feel a little regretful. And the reason why this "Let's Shake the Sun Together" still did not improve its attendance rate even though the rating was not low, Xiaoba believes that it has a lot to do with the plot of this film, which tells the story of two seriously ill young people who have a ** journey by mistake.
This is also Han Yan's self-published "Get Out! After "Tumor Jun" and "Send You a Little Red Flower", the last part of the "Life Trilogy", according to the quality of the first two parts, "Let's Shake the Sun Together" is also a good work. It's just that in the Spring Festival, a happy festival for families, watching a sad and heavy film is not a good choice.
Just like Zhang Yimou's "Article 20", as a realistic theme of law popularization, Zhang Yimou has to design a lot of comedy baggage in order to cater to the Spring Festival file, and even in order to increase some comedy effects, some content has the intention of detaching from reality. But that's the case, the film has been affected a lot because of the subject matter, not to mention Han Yan, a film that is purely a tragic drama.
Now the film has only achieved a box office result of less than 100 million in six days after its release, and the number of films scheduled and the average number of people per game are pitiful, and the proportion of the box office is even a fraction of that of others, so it can be said that the investment cost cannot be recovered at all. If you look at the reputation of this film, in fact, if he is released on another schedule, it should at least be at the level of more than one billion, and this time he chose the Spring Festival file to release it and lost one billion at the box office.
But the withdrawal and re-screening is not a good choice in terms of audience attitude or theaters, first of all, the film has been released and released, and it is already an old ** in the eyes of many audiences, if there are resources or spoilers circulating on the Internet, it will make many people reluctant to enter the theater again. Secondly, for theaters, the films that come up and down like this will not have too good treatment, and if they encounter some blockbusters with high expectations, the possibility of hitting the street is also quite large.
can only say that the choice of this film is a major mistake, and it is even more difficult to break out of the encirclement in many comedies on such a festive occasion as the Spring Festival. In order to cater to the Spring Festival, Zhang Yimou used comedians such as Lei Jiayin, Ma Li, Pan Binlong, and Fan Wei as the starring roles, but Han Yan wanted to use Peng Yuchang to open up the situation, and it seemed that it was a little too simple.