On February 27, ZTE appeared at the 2024 Mobile World Congress (MWC2024) in Barcelona, released the terminal global brand vision "Better for All", and launched an AI-driven full-scene smart ecology 30, and released a number of innovative products and technologies, including the world's first 5G+AI glasses-free 3D tablet Nubia Pad 3D, a new AI concept of 5G FWA, the first small folding screen mobile phone Nubia Flip, and a variety of featured new products focusing on images, ** and games. The Nubia Z60 Ultra, the Red Magic 9Pro series, and the world's leading MBB&FWA series products were also unveiled at the exhibition. 
Ni Fei, Senior Vice President and President of ZTE's Device Business Unit, said: "In recent years, AI technology has grown explosively, the global 5G popularization has accelerated, and technology has changed people's lifestyles more deeply. ZTE's global brand vision of 'Better for All' emphasizes the implementation of cutting-edge technological innovation and the integration of terminal ecology, and focuses on the mass inclusion of science and technology, so that everyone can enjoy a better lifestyle with better design, better experience and better quality. ”
AI-driven all-scenario smart ecosystem30 innovative terminals landed
The support of AI technology has brought huge opportunities for terminal integration and innovation. ZTE launched the all-scenario smart ecology 30, with multi-terminal intelligent interconnection and ecological extension as the core, based on the ZTE Nebula OS system, all services can be connected to a unified AI platform, integrating large models, big data and 3D technologies, providing full-scene connection, multi-dimensional perception and multi-terminal converged computing, covering five scenarios: sports and health, audio-visual entertainment, business travel, family education and intelligent driving. At present, ZTE has comprehensively promoted multi-screen collaboration, AI glasses-free 3D, AI voice, AI creation, AI photography, AI performance, etc., and used AI to reshape the experience and create a better life for users.
In the field of innovative terminals, ZTE brought the world's first 5G+AI-driven glasses-free 3D tablet Nubia Pad 3D, and the world's first NeoVision 3D Anytime technology, which supports system-level 2D to 3D real-time free conversion, users can open any 2D content, can be converted in real time with one click, and experience 3D visual effects anytime, anywhere. Compared with the previous generation, the tablet supports 5G communication and achieves a more natural and clear naked-eye 3D display effect, with an 80% increase in display resolution and a 100% increase in brightness. The new machine also has new functions such as 3D multi-screen collaboration, 3D screen projection, real-time 3D preview, and 3D shooting. At the press conference, China Mobile participated in the joint release of Nubia Pad 3D, and Cui Fang, chief expert of China Mobile Group, said: "In the future cooperation, China Mobile will work together with ZTE to jointly explore the application of glasses-free 3D technology and terminal products in various fields, open up the real world and the virtual world, and bring more surprises and convenience to the majority of users; And through the active cooperation between the two sides, we will realize technological innovation and industrial development, and bring a better future to the industry. ”
In the field of mobile Internet, ZTE's market share of 5G FWA&MB products has ranked first in the world for three consecutive years in 2023. Based on the analysis of underlying device behavior and network applications, ZTE G5 Ultra, which is the world's first AI 5G FWA, realizes network policy control in different application scenarios through the application of multi-dimensional AI network algorithms, and greatly improves bandwidth utilization and network performance. In addition, the company also announced the fifth-generation 5G outdoor FWA, ZTE G5F, which supports 5G Advanced-Ready, Sub6G and MMW carrier aggregation and dual connectivity, with a peak rate of up to 10Gbps, providing users with an unprecedented ultra-high-speed network experience. In the field of automotive ecology, ZTE's Rcu product Y2002 integrates 5G, V2X, and MEC, integrates communication and computing functions, connects sensing devices, and realizes intelligent identification and early warning of people and vehicles on the road through 100TOPS AI processing, enabling assisted driving and intelligent transportation. 
Better For AllGlobal Brand Vision Promote technology for all
Based on the brand vision of "Better for All", ZTE's terminal business not only explores cutting-edge technologies, but also pays attention to benefiting the public with technology and satisfying the diverse needs of users with more people-friendly products. This time, ZTE also released the first folding screen product, the Nubia Flip series, as well as the Nubia Focus series, the Nubia Music series, and the Nubia Neo2, which focuses on the national gaming experience. 
Among them, Nubia Flip aims to become "the first small folding screen mobile phone for young people", using 6The 9-inch 120Hz ultra-clear flexible inner screen and multi-functional high-definition outer screen, supporting high-strength alloy steel hinges, have a small appearance and powerful functions, and the price starts at only $599. The Nubia Focus and Focus Pro are equipped with a 100-million-pixel flagship dual camera and support for the new NeoVision imaging system for a professional imaging experience. The Nubia Music** series comes with a double 35mm headphone jack, support high-quality speakers with AI super volume algorithm, mobile phone volume increased by 600% compared with ordinary mobile phones. Nubia Neo 2 5G features a dual-game touch shoulder button design that greatly improves the gaming control experience. The Red Devil brought the latest Red Magic 9Pro series, 5088 partition gaming display and other most complete e-sports equipment to the collective appearance, interpreting the new benchmark of e-sports equipment. 
The tide of scientific and technological innovation and development is rushing forward, and ZTE is at the forefront of the trend. In the future, ZTE's terminal business will adhere to the global brand vision of "Better for All", continue to promote technological innovation, create a seamless digital lifestyle in all scenarios, and pay attention to the inclusiveness and proximity of science and technology, so as to help everyone feel the efficiency and convenience brought by technology and make technology more heartwarming.