The Chinese market is the largest in the worldMobile phonesOne of the markets, the competition among major brands is extremely fierce. AlthoughXiaomiIt ranks third in the global market, but in the Chinese market, it has recently been classified as "other", sharing the remaining 20% of the market share with other manufacturers. This is indeed a bit surprising for a domestic brand that has topped the sales list many times.
However, this does not meanXiaomiof sales are poor or their market share is declining. In fact, according to the data published by different agencies,XiaomiThe performance in the Chinese market remains strong and is included in the top few. For example, countepoint's data shows that:XiaomiRanked second, second only toApples, an increase of 364%, with a 16% market share. In the BCI Activation Amount data,XiaomiAlso ranked ahead and exceededHuaweiGloryoppoand vivo.
Although there are some fluctuations in the Chinese market, butXiaomiSales in overseas markets were very solid. Last year,XiaomiMobile phonesThe sales volume is more than 14.6 billion units, of which more than 70% were realized in overseas markets. According to the data of major institutions,XiaomiMobile phonesThe hot sales in the global market are very impressive. The Chinese market accounts for about 28%, the Indian market about 17%, the European market about 17%, and the rest of the overseas market about 38%.
XiaomiThe success of the whole thing has been driven to a certain extentMobile phonesThe competitive landscape of the market. BecauseXiaomiThe existence of other brands does not dare to overprice, so as not to beXiaomicost-effective products are suppressed. So, thoughXiaomiThe performance in the Chinese market is not satisfactory, but its presence is a positive for consumers.
XiaomiChina has been selling the best in the world for the past few yearsMobile phonesBrand. It is loved by the majority of consumers with excellent cost performance and powerful functions. Despite the increasing competition in the Chinese market,XiaomiThe performance is sometimes a bit disappointing, but looking at the overall trend of development,XiaomiStill a remarkable brand.
In the face of a drop in rankings,XiaomiIt has not been defeated, but continues to show strong competitiveness in overseas markets. This speaks volumesXiaomiThe brand influence and market share have not been shaken, but have chosen to adjust the strategy of developing in different markets.
For consumers,XiaomiThe existence is good. Its cost-effective products promote the development of the entire industry, reduce the pressure on other brands, and allow more consumers to enjoy the convenience brought by technological progress.
Finally, we shouldn't just focus on rankings, but look at the bigger pictureXiaomi。As one of the global market leaders,Xiaomi's influence and competitiveness remain non-negligible. We should fully affirmXiaomiOutstanding performance in the global market, and give it more support and encouragement.