XiaomiAs a local Chinese brand, it has been widely concerned and favored around the world for its cost-effective and advanced technology. However, according to data released by IDC recently,XiaomiIn the Chinese market, it is classified as "other", that is, outside the top five. This means that, in the Chinese market,Xiaomi's sales volume and market share did not enter the top five range.
Still, let's not ignore itXiaomiPerformance in the global market. According to the data for 2023,XiaomiTake 1With sales of 4.6 billion units, it accounts for 12 percent of the global marketWith a share of 5%, it ranks third in the world, second only toAppleswithSamsung。This data is enough to prove itXiaomiAs ChinaMobile phonesThe strength and influence of the brand.
Although in the Chinese market,Xiaomimay have slipped in the rankings, but its sales in the global market have been growing. According to CountePoint,XiaomiGloballyMobile phonesThe market share reached 16%, ranking second only toApples。At the same time,Xiaomi's sales increased by 364%, showing its strong performance in the global market.
In particular, according to BCI data, it is worth mentioning that:XiaomiIn December 2023, it became the activation champion in the Chinese market, surpassingApplesHuaweiand other competitors, which proves againXiaomiCompetitiveness in the Chinese market.
Despite in the Chinese market,XiaomiFacing certain competition and challenges, its performance in overseas markets is even stronger. According to data from major institutions,XiaomiLast year's salesDistribution mapAccording to the show, the Chinese market accounts for about 28%, while the Indian market and the European market both have a share of about 17%, and the share of other overseas regions is about 38%. It can be said that Xiaomi's sales share in overseas markets has surpassed that of its home market and has become a global leader.
XiaomiThe performance of overseas markets is undoubtedly ChinaMobile phonesThe industry has set an example. Its cost-effective products have attracted the attention of many overseas consumers, and also broke the monopoly of international brands in overseas markets. XiaomiThe existence not only promotes the competition of domestic friends in terms of product price reduction, but also brings more choices to consumers.
AlthoughXiaomiIt may have slipped in the Chinese market, but its performance in the global market is very strong. As a local Chinese brand,XiaomiWith its cost-effective and advanced technology, it has won wide recognition and market share in overseas markets. Especially in overseas marketsXiaomiThe share of sales surpassed that of the local market and became the world's leading marketMobile phonesOne of the brands. XiaomiThe success of China has not only been promotedMobile phonesThe development of the industry has also benefited consumers. Therefore, we should not ignore itXiaomiFor such a brand, we should pay more attention and support.