The taste of the new year is "coming as scheduled", SF Express Chinese New Year's Eve dinner in the same city specially escorts the "stable reunion" to say goodbye to the old and welcome the new, accompanied by laughter and delicious food, the Year of the Dragon has arrived. According to ** reports, on the past Chinese New Year's Eve, there was a dining boom in restaurants around the country, with a surge of customers and hot dine-in. At the same time, many consumers choose to eat at home through Chinese New Year's Eve meal delivery.
Some consumers said that during the Spring Festival, the whole family gathers at home for Chinese New Year's Eve dinner, which has a more New Year atmosphere, and now the signature dishes of many big-name restaurants can also be ordered at any time, saving time and worry.
Chinese New Year's Eve During Chinese New Year's Eve the Spring Festival, $SF Express (HK9699), the largest independent third-party instant distribution platform in China, joined forces with star hotels and big-name restaurants such as Shangri-La, Nanjing Dapaijie, Tongqinglou and Haidilao Delivery to launch a special delivery service for Chinese New Year's Eve meals. SF city riders across the country stuck to their posts on Chinese New Year's Eve, responded in a timely manner, and made every effort to ensure the delivery demand of Chinese New Year's Eve meals, deliver delicious food to consumers, and witness the reunion of thousands of families.
Xiao Liu, a consumer living in Beijing, said: "In the past, during the Chinese New Year, sometimes parents began to prepare the Chinese New Year's Eve dinner a few days in advance, although the atmosphere was sufficient, but it was too tiring. This year, I chose to book some takeaway Chinese New Year's Eve meals in advance, but I didn't expect the meals to be delivered home on time, steaming hot, and the presentation was also exquisite. ”
It is reported that in order to ensure the dining experience of the most important meal of the year, SF City Knight used an incubator + thermal bag double sealed packaging in the delivery of Chinese New Year's Eve meals to strengthen the thermal insulation effect while protecting the dishes from spilling; In order to avoid the mixing of raw and cooked, and the temperature and flavor of different ingredients, we will also pay attention to the partitioning of different types of food; For delivery orders in severe cold areas, SF City has equipped riders with a series of professional thermal insulation tools to minimize the negative impact of special weather such as low temperature and heavy snowfall.
In addition, during the loading and distribution of Chinese New Year's Eve meal orders, SF City Riders will more strictly abide by service specifications and handle them with care, so as to deliver Chinese New Year's Eve meals to consumers' tables safely and smoothly.
Xiao Liu said that the Chinese New Year's Eve meal he ordered was delivered home earlier than the scheduled time, and the dining experience of choosing Chinese New Year's Eve meal delivery was better than in the past.
Behind consumers' good Chinese New Year's Eve meal delivery experience, thanks to the knights who still stick to their posts during the Chinese New Year. SF City Knight Zhang Fei has joined the "Chinese New Year's Eve Dinner Delivery" team for the second year this year. She said: "It's a pleasure to witness so many happy moments of family reunion. ”
In order to thank and make up for the regret that the good knights could not go home for reunion, it is reported that SF City also provided multiple welfare activities, through red envelope incentives, New Year gift bags for family members, and Chinese New Year's Eve dinner, etc., to send warmth to the remaining knights and their families.
For consumers such as Xiao Liu, a Chinese New Year's Eve meal is the emotional sustenance of "having a good year". For merchants, the quality of the Chinese New Year's Eve meal also represents its own brand value.
In order to further help merchants highlight their brand image in the delivery of Chinese New Year's Eve meals, SF Express also co-created customized festival services with some cooperative brands during the Chinese New Year, such as introducing the characteristics of the dishes and unique ways of eating for new dishes, and even helping to set the table and wear the brand's exclusive clothing for service ......Truly create an intimate experience of a "star" restaurant for consumers.
Deeply rooted in local life and multiple channels, SF Express helps cooperative merchants expand their sales channels in the same city
Before this year's Chinese New Year's Eve, SF Tongcheng had a different action from previous years: SF Tongcheng Life Douyin account opened a live broadcast of the New Year Festival, helping offline merchants to broaden the new track of local life and sell Chinese New Year's Eve meal** and various New Year products. Through online live streaming, SF has also broadened the source channels for its cooperative merchants and helped them grow their sales.
On February 2, SF City Life launched the live broadcast of the New Year's Festival, SF City joined hands with Haidilao Delivery, Nanjing Dapai Stall, Tongren Four Seasons, Yonghui Supermarket and other cooperative merchants to jointly provide consumers with a novel experience of "cloud shopping for New Year's goods", creating a full-chain service closed-loop of "live broadcast grass planting + ** order + home delivery".
In addition, based on the independent third-party positioning of no business flow**, SF.com also helps merchants to operate private domain traffic during the Chinese New Year's Eve. Manager Wang, who operates a Cantonese restaurant in Shanghai, said that this Spring Festival ushered in a boom in Chinese New Year's Eve meal takeaway bookings, and the restaurant launched an official mini program, directly connected to SF's intra-city transportation capacity, and diverted customers to the mini program through private domain operations such as local groups, saving part of the takeaway platform's commission fees and reducing operating costs.
At present, private domain traffic and live e-commerce have become essential channels for merchants to open up business increments. Through one-stop access to multiple platforms, SF City helps merchants operate in all channels. At the same time, based on the strong business connection with various local life platforms such as Douyin, SF Express has also further empowered merchants in new ways such as content planting and live streaming. Some of the takeaway orders on Chinese New Year's Eve were sold through SF City's Douyin live broadcast room.
Spring Festival is the most lively and grand festival for Chinese, and the Chinese New Year's Eve dinner on Chinese New Year's Eve carries people's beautiful hopes and expectations for life in the new year. The SF city knights who still stuck to their posts on Chinese New Year's Eve delivered high-quality Chinese New Year's Eve meals to consumers' tables, protecting the reunion of thousands of families.
As we usher in the new year, we believe that SF will better play its role as a "real-time logistics infrastructure", do a good job as a bridge between merchants and consumers, and witness more beautiful moments with high-quality ready-to-deliver services.