Yangtze River Business Daily Pentium News reporter Li Jing.
On February 17, the last day of the Spring Festival holiday, a number of travel platforms such as Ctrip, Fliggy, Tongcheng and Tuniu successively released Spring Festival travel reports. According to the data of various companies, the Spring Festival in 2024 has become the most popular Spring Festival tourism holiday in history, with orders for domestic, outbound and inbound travel all increasing significantly year-on-year and exceeding the level of the same period in 2019.
According to the data disclosed on the same day by the 2024 comprehensive transport Spring Festival transportation work team, from February 10 to 17 (the first day of the first lunar month to the eighth day of the first lunar month) Spring Festival holiday, the cross-regional flow of people in the whole society is expected to accumulate 231.1 billion passengers.
According to the "2024 Spring Festival Travel Report for the Year of the Dragon" released by Ctrip, during the Spring Festival holiday, ticket orders for domestic scenic spots increased by more than 6% year-on-year, and inter-provincial travel orders accounted for 57%, doubling year-on-year; Local tour orders accounted for 24%, driving the popularity of "hometown" scenic spots, parks, business districts, and folk activities.
According to the 2024 Spring Festival Holiday Travel Express released by Fliggy, the number of domestic travel bookings during the Spring Festival has significantly exceeded the same period in 2019. Among them, medium- and long-haul trips have increased by more than three times compared with last year, and the average travel date of independent travel has increased by 30% compared with last year.
According to the "2024 Spring Festival Holiday Travel Consumption Report" released by Tongcheng, during the Spring Festival holiday, domestic homecoming to visit relatives and leisure and vacation travel increased significantly. Air tickets, train tickets, and hotel bookings in popular cities in China all increased by more than 3% year-on-year.
According to the 2024 Spring Festival Tourism Consumption Inventory released by Tuniu, the flow of tourists during the Spring Festival has gradually increased since February 7, and the peak travel period is more concentrated from February 10 (the first day of the Lunar New Year) to February 13 (the fourth day of the Lunar New Year). At the same time, family travel has become the mainstream of the market, and domestic cultural tours, ice and snow tours, theme park tours, cold tours, island tours and other vacation consumption are hot.
It is worth noting that benefiting from the Spring Festival holiday and favorable visa policies, the recovery momentum of outbound tourism is strong. Ctrip data shows that during the Spring Festival holiday, ticket orders for overseas scenic spots increased by more than 130% compared with 2019. According to Fliggy's data, the number of outbound travel bookings during the Spring Festival holiday hit a peak in nearly four years, a year-on-year increase of nearly 10 times. Among the top 30 overseas destinations, more than half of the bookings for the Spring Festival holiday surpassed that of the same period in 2019.
In addition, according to the data of major platforms, among the popular destinations for outbound travel during the Spring Festival, "Singapore, Malaysia and Thailand", Japan, Russia and other outbound travel destinations rank high, and the popularity of long-term outbound travel destinations such as Europe, Africa and South America is also growing rapidly.
Inbound tourism has also grown significantly. According to Ctrip's data, the number of inbound tourist attraction tickets has increased by more than 10 times compared with 2019, and the main source countries are Japan, the United States, South Korea, Australia, the United Kingdom, Malaysia, Vietnam, Canada, Thailand, Germany, etc. Shanghai, Shenzhen, Beijing, Guangzhou, Chengdu, Hangzhou, Chongqing, Nanjing, Harbin, Xi'an and other cities are the main destinations for inbound tourism.
Tongcheng Travel pointed out that due to the long Spring Festival holiday, high-quality sightseeing tours in series of multiple countries and leisure and vacation travel products in one country and one place are welcomed by tourists.