On the second day of the Lunar New Year in 2024, the tourism market across the country is like a spring tide, showing a long-lost excitement and prosperity. Xi'an's Tang Paradise is full of tourists, crowded with people, vividly reproducing the prosperity of the ancient capital Chang'an. A sentence "Xi'an 'won hemp'!" It has become the best interpretation of the New Year heat of the ancient city on social **.
This year's Spring Festival holiday is longer than in previous years, and people have chosen the new holiday mode of "going home first, then traveling", which makes the tourism market show a blowout trend. According to data from Ctrip's platform, travel bookings on the first day of the Lunar New Year increased by more than 100% year-on-year, ticket bookings increased by more than 300%, and domestic airport pick-up and drop-off services also showed a growth momentum of 75%, all indicators far exceeding the level of the same period in 2019.
During the Spring Festival, short-distance tours within the "two-hour high-speed rail circle" are particularly popular, and tourists in the Beijing-Tianjin-Hebei, Yangtze River Delta, Changsha-Zhuzhou-Zhuzhou-Chongqing, Chengdu-Chongqing and other metropolitan areas flow frequently, making the big cities glow with a different vitality in the traditional festivals. The number of temple fairs in Beijing, Tianjin and other places has surged, and Ms. Meng lamented: "There are temple fairs in almost every shopping mall and park, and they are more lively than ever." ”
The cultural and tourism departments of various places have carefully planned to attract visitors from all over the world with a variety of folk activities and traditional cultural experiences. From the Temple of Earth, Longtan, Changdian and Grand View Garden in Beijing to the Taishan Temple Fair in Shandong and the Zhejiang Museum for the New Year, and then to the lantern festival evaluation activities in Nanjing, Suzhou and Yangzhou in Jiangsu, all kinds of folk customs on the land of China have been unfolded one after another, presenting a visual and cultural feast for the people of the whole country and international friends.
As one of the sub-venues of the 2024 Spring Festival Gala, Xi'an, with its profound historical heritage and unique cultural charm, has heated up rapidly after the Spring Festival Gala, and the popularity of travel searches has soared by 294% month-on-month. At the same time, Kashgar, Changsha, Shenyang and other cities with the Spring Festival Gala are also favored, and the tourism popularity has increased significantly.
In terms of outbound travel, driven by the visa-free policy, "Singapore, Malaysia and Thailand" has become a popular destination for Chinese people for Spring Festival vacations. Even after Singapore announced a visa-free policy for Chinese tourists, air tickets** soared to 8,000 yuan, but even so, Ms. Yang decided to book the itinerary, reflecting the high enthusiasm and expectation of Chinese tourists for overseas travel.
With the implementation of the mutual visa exemption policy between many countries and China, the National Immigration Administration expects that the number of people clearing customs at ports during the Spring Festival this year will reach the same level as in 2019, while Ctrip data shows that both outbound and inbound travel orders have increased significantly compared with 2019, and overseas airport pick-up and drop-off service orders have even increased by as much as 8 times.
Cheng Chaogong, chief researcher of Tongcheng Research Institute, pointed out that the visa-free policies of Singapore, Thailand and other countries for Chinese tourists have undoubtedly ignited the fire of outbound tourism during the Spring Festival, and will strongly promote the recovery and prosperity of the global cultural tourism consumption market. However, this also raises a question worth pondering: how to better balance the supply and demand of the tourism market in the context of the strong return of outbound travel? How to ensure the rational allocation of tourism resources to meet the growing demand for travel and ensure that the rights and interests of tourists are not compromised?
In short, the Spring Festival in 2024 has witnessed the overall recovery of the tourism industry and the trend of deep integration of culture and tourism, and at the same time, it has also thrown out new issues on the sustainable development strategy of the future tourism market and international cooperation. In the new year, we have reason to look forward to a more open, diverse and vibrant global tourism market, which will bring more joy and good memories to the people of China and the world. On the second day of the Lunar New Year, Xi'an welcomed the tourism boom, and Xi'an won hemp