Recently, the relevant data company announced the domestic smartphone sales data of more than 10,000 yuan in the Q4 quarter of 2023, of which Huawei accounted for 40%. Needless to say, this is a remarkable achievement, announcing that Huawei has regained its position as a leader in the high-end market. Looking back at Huawei's market actions in the second half of 2023, it released new flagship products such as Huawei Mate 60 series and Huawei Mate X5, and also brought a new ultra-high-end brand, Ultimate Design. With its strong product strength, new products such as the Huawei Mate 60 series and the new Huawei Mate X5 have been highly recognized by consumers, and have been enthusiastically snapped up both online and offline, which can be said to have made a significant contribution to Huawei's return to the leading position.
Of all the models of the same period, the most eye-catching is undoubtedly the launch of the new ultra-premium brand, Ultimate Design. From Porsche Design to Ultimate Design, the unbinding of Porsche Design and Porsche Design represents a comprehensive upgrade of Huawei's ultra-high-end brand, and it also means that it is completely moving towards independence.
Huawei's courage to be independent is an absolute confidence in its own scientific and technological strength. In this regard, we can get a glimpse of the tip of the iceberg of its technological prowess through the first mobile phone product under the new ultra-premium brand Ultimate Design, the Huawei Mate 60 RS. The HUAWEI Mate 60 RS is the culmination of Huawei's ultimate aesthetics, craftsmanship, and innovation. At the level of ID design, it perfectly inherits the design concept of HUAWEI Mate series with simplicity, purity, and symmetry of the central axis, and uses ceramic and metal as the back cover materials, which shows a good fusion of East and West as a whole, creating a noble and extraordinary high-end temperament.
At the hardware level, HUAWEI Mate 60 RS Extraordinary Master is equipped with ultra-drop-resistant basalt tempered Kunlun glass, which is made of the second-generation Kunlun glass and basalt tempering technology, which can increase the drop resistance of the whole machine by 100% and scratch resistance by 300%, and the overall protection capability is very strong. Thanks to this, the HUAWEI Mate 60 RS Extraordinary Master will basically not be damaged in various unexpected scenarios, so it can be used and always updated.
Not only that, the Huawei Mate 60 RS Extraordinary Master has also achieved "breaking the sky" in terms of communication - supporting dual satellite communication, including two-way Beidou satellite messaging and Tiantong satellite call. Thanks to this, even in uninhabited areas without signals, it can communicate information and calls with the outside world in both directions through satellites. Looking at the entire mobile phone world, it is almost impossible to find a model that can compete with the product strength of the Huawei Mate 60 RS, which can be called the top of the list of flagship phones.
In addition to the Huawei Mate 60 RS Extraordinary Master, we can also explore its profound technology accumulation from Huawei's past performance. Looking at the past, Huawei not only unbundled Leica and released a new brand of its own imaging, "Huawei Image XMAGE", but also brought the world's first mass smartphone that supports Beidou satellite messaging, the world's first flagship 5G SoC chip, the world's first intelligent dynamic noise cancellation headset, the world's first i9 EVO certified notebook and many other industry-leading works.
At the same time, it also continued to make efforts in the ecosystem, bringing Harmony OS, the world's third largest operating systemAccording to statistics, the number of devices connected to the HarmonyOS has exceeded 700 million, which has been recognized by countless consumers and leading Internet companies. In addition to the ultimate technology, Huawei's brand spirit can also be called the extreme. To put it simply, it is not only the extraordinary spirit of "not born extraordinary, but daring to be extraordinary" today, but also the spirit of poplar forest and Kunlun spirit of "perseverance and daring to break through" in the past. In short, the profound accumulation of science and technology and the rich spiritual core have created Huawei, which is full of scientific and technological confidence and has the confidence and determination to go the high-end road to the end.
To sum up, the launch of the new ultra-high-end brand Ultimate Design is only the first step for Huawei to achieve self-breakthrough and further layout in the high-end market. In the follow-up time, it is bound to give full play to its scientific and technological confidence, confidence and determination to the end, so as to bring us more amazing works that are ahead of the industry and continue to occupy the high-end market.