In the past year of the Chinese New Year, I believe you have seen the "involution" of independent car companies, increasing the price of their models while continuously lowering the entry threshold for consumers, and the prices of some models have even been "outrageous". Under their influence, the competition in the domestic automobile market has become more and more fierce, and the joint venture car companies are "complaining again and again". Just after the New Year, independent car companies have "rolled" up again, setting off a first-class war again. More and more models have achieved a landing price of less than 100,000 yuan, and things that were once unthinkable are being realized one by one. In the face of such actions by independent car companies, joint venture car companies also can't sit still.
In recent years, the life of joint venture car companies in China has not been easy, if they do not do anything, the market share that originally belonged to them will be gradually grabbed by independent car companies. In this way, some joint venture car companies have also joined the team of "** war". At present, the state of independent car companies and joint venture car companies can be said to be "needle-to-wheat", and what their opponents do, they will follow. After BYD and Geely played the slogan of "electricity is lower than oil", Nissan Sylphy also began to "fight back".
In the poster released by some dealers, the slogan "oil is more stable than electricity, lower than electricity" was shouted, and the starting price of Nissan Sylphy came directly to 6980,000. Anyone with a discerning eye can see who the dealer is aiming for, although not every dealer has such a big discount on buying a car, but there are also 3With a discount of about 50,000 yuan, the gap is not very large. In the face of such a big car purchase discount, I believe that many consumers can't sit still, especially for elderly consumers.
After all, over the years, Sylphy has left a good reputation in the hearts of the Chinese people, as a representative model of family cars, Sylphy is pragmatic and reliable, and it is perfect for daily family cars. Even though over the years, there have been models that have challenged its position, but none of them have achieved very good results. When it performs well, it can even sell more than 40,000 units per month, and often sits at the top of the monthly sales list in the same level market.
At present, under the operation of dealers, Sylphy will definitely gain more consumers' love. In addition to Sylphy, Volkswagen Lavida is not idle, everyone knows that Sylphy and Lavida are the two "evergreens" in the compact car market. To celebrate the first month of the year, Lavida won more than 3With an outstanding sales of 20,000 units, it topped the monthly sales list in the compact car market.
The Lavida family announced the New Year poster, and the starting price of Lavida is as low as 6990,000, which is much lower than the price of the cutting-edge version, so the landing price is less than 80,000. Obviously, it is aimed at consumers who do not have requirements for the driving experience, and the entry model of Lavida is a manual version, which is not suitable for novice driving, and the configuration it is equipped with is really lacking. Therefore, before buying a car, consumers must consider this point clearly, and must not pay on impulse.
In addition to these traditional family cars seizing market share, even some luxury car companies have embarked on this road. For example, a few days ago, Cadillac officially said that the price of the new CT5 was lowered, and the starting price came to 21970,000, compared to 28 beforeThe starting price of 970,000 yuan has dropped by 70,000 yuan, which is indeed a large price reduction for a luxury model. In particular, the new CT5 has only been on the market for more than two months. For users who have just picked up the car, it is indeed bitter and unspeakable.
Just after the New Year, car companies can't wait to start the "** war", and they all want to take the lead in winning the jackpot. In the coming period, there should be more car companies to join this fierce competition. This first-class war seems to be a "contest" between various car companies, but it is actually a competition between new energy and oil vehicles. The two have their own advantages, it is difficult to say who is good and who is bad, otherwise new energy vehicles will not be able to rise rapidly in a short period of time, and fuel vehicles will not be able to continue to be strong, and there are still irreplaceable advantages in some areas. Each brand is showing its own advantages in its own way, and after doing its best to show its own advantages, the final choice will be handed over to consumers, and as for who to pay for in the end, everyone can make a choice according to the actual situation.