Chao News Client Editor Sun Weijia.
A few days ago, the General Office of the Ministry of Culture and Tourism announced the "List of Outstanding Projects in the 2023 National Art Museum Collection Exhibition Season", and selected a total of 10 outstanding projects of the year, and the "Why Sketch - Collection Sketch Art Research Exhibition" held by Zhejiang Art Museum was among them. Since the event was organized, ZJAM has won the award for the seventh time.
The National Art Museum Collection Exhibition Season is an annual project organized and implemented by the Ministry of Culture and Tourism, with the purpose of fully displaying the achievements of the National Art Collection Research Institute, promoting the sharing of art resources, and enhancing the professional level of art museums.
Why Sketch - Collection Sketch Art Research Exhibition" will be exhibited in the Hall of Zhejiang Art Museum from July 12 to August 13, 2023, about 380 pieces (groups) of paintings and a number of documents, ** will display and study the ontological artistic value of sketching through the two sections of "What is sketching" and "Sketch opening the mirror", ** examine the multi-dimensional relationship between sketching and creative life, and practice beauty and beauty from a higher cultural perspective.
According to incomplete statistics, the number of visitors to this exhibition exceeded 110,000. During the exhibition, ZJAM will set up an interactive space of "Record Your Artistic Moments" and an audio-visual space in the exhibition hall, where the audience can participate in "sketching" creation interaction and related experience activities. At the same time, the exhibition will carry out the "Famous Guided Live Broadcast" (total number of views 5330,000), "Sketch Flash" (total number of views 6680,000), "Academic Seminar", "Social Research", "Children's Educational Paper" and a series of exhibitions supporting publicity and promotion, public education activities, has invited more than 50 famous painters and theorists to participate in related painting and seminar activities, forming more than 80,000 words of exhibition literature, and at the same time shooting, editing 26 documentaries, and through the official platform to release more than 20 exhibition information and special articles to the public, with more than 150,000 reading clicks. The exhibition also produces a virtual exhibition hall to provide a three-dimensional and multi-dimensional exhibition space for the audience.
As a national key art museum and an important cultural landmark in Zhejiang Province, Zhejiang Art Museum has closely followed the top-level design concept of "organic art museum" in recent years, integrating archives into creation, exhibition, research, exchange and other businesses, focusing on de-marketization, de-famous, de-quantitative, de-museumization and de-singularization, efficiently practicing the concept of "collection for use", and building a collection model with distinctive characteristics, perfect system, optimized utility, academic enhancement and cultural continuity.
Why Sketching: Sketch Art Research Exhibition from the Collection" is a public project that is rarely carried out from the "collection" attribute of sketching in the domestic public art museum system. Compared with the focus on tangible collections, it pays more attention to the guidance of the concept of collection, which is to advocate the return of the art world to its spiritual origin on the grounds of sketching, and to inspire the public to reshape the relationship between life and creation.
Integrate from the Ministry of Culture and Tourism of China, Zhejiang Provincial Department of Culture and Tourism, and Zhejiang Art Museum