It's almost the New Year, and the foreign trade partners can finally have a good rest. While enjoying the Spring Festival holiday in February, let's not forget to send blessings to our customers. The following are the popular overseas marketing nodes in February, come and lay out in advance!
February 4 - 66th Grammy Awards
Coverage Areas:Globe.
Hot Selling Products:The award-winning singer's **, merchandise, or singing equipment. The Grammy Awards are one of the most authoritative awards in the world, and the award-winning singers' ** and peripheral products are highly sought after by fans and have become hot sellers.
February onwards - Australian university induction season
Coverage Areas:Australia.
Hot Selling Products:Bedding, notebooks, stationery, clothing, bags. The university entrance season is the peak consumption season in Australia, and students and parents will buy various daily necessities and equipment, which has become a sales hotspot for cross-border e-commerce.
February 9 and 10 - Chinese New Year's Eve, Spring Festival
Coverage Areas:North America, Europe, Southeast Asia.
Hot Selling Products:Products with the theme of the Spring Festival, clothing, Spring Festival couplets, lanterns, embroidery, paper-cutting and other products that show traditional Chinese culture. Chinese New Year is one of the most important traditional festivals in China, and Chinese people and people interested in Chinese culture from all over the world buy items related to the Chinese New Year.
Feb. 11 - Super Bowl 58
Coverage Areas:United States.
Hot Selling Products:sports products such as rugby, jerseys, and sneakers; telescopes, colored flags, cheering flags, balloons and other on-site atmosphere supplies; mobile phone cases, posters, ornaments and other peripheral supplies; TV, projector, speaker and other electronic equipment. The Super Bowl is one of the biggest sporting events in the United States, and related products have high sales before and after the game.
February 14 - Valentine's Day
Coverage Areas:Globe.
Hot Selling Products:Jewelry, beauty & personal care, perfumes, ties, belts, wallets, chocolates, etc. Valentine's Day is a day for couples around the world to express their love, and related gifts and merchandise are popular and become popular sales items in February.
February 20 - Pet Day
Coverage Areas:United States.
Hot Selling Products:Pet clothing, pet toys, pet kennels, leashes, pet food, etc. Pet Day is a day for Americans to express their love and care for their pets, and related pet products have high sales on this day.
Three major carnivals
February 3 - Venice Carnival
February 9 - Carnival in Rio de Janeiro, Brazil
February 17 - Carnival in Nice, France
Coverage Areas:: Venice, Brazil, France.
Hot Selling Products:Costumes, headdresses, necklaces, lanterns, face painting tools, etc. These carnivals are well-known festivals all over the world, and all kinds of festive goods become popular items during the festival.
Marketing Advice:
Launching**Event:Discounts, full reductions and other activities can stimulate consumers' desire to buy and increase sales.
KOL Marketing:Collaborate with popular bloggers to boost brand awareness and attract more potential customers through their reach.
Optimize the independent station:Optimize the independent website before the festival to create a festive atmosphere, and then promote it through SEM advertising to attract more target customers.
Social** Share:Actively share relevant posts on major social platforms, participate in topic discussions, and improve the brand rate.
Personalized customized products:According to the characteristics of different festivals, we will launch personalized customized products to meet the personalized needs of customers and enhance their desire to buy.
Foreign trade friends, the February festival business opportunities have arrived, seize the opportunity and act quickly! Seize the opportunity to gallop in the commercial sea; Insight into the current situation is the only way to win the future.