Traditionally, UGC tends to be a user-initiated content creation behavior, but in the past year, through the continuous ecological operation of "Egg Boy Party", user penetration and market share have both increased, and the entire industry has realized that UGC plays an important role in deeply promoting the community ecology, supplementing the consumption of official PGC content, and bringing diversified experiences.
If this is the case, it may be difficult for UGC to break out of the category of games and start more popular scene iterations, after all, from the perspective of digital content creation, UGC itself still has more possibilities for creative mining and creative ability practice. In this regard, as the originator of the national original paradise, "Egg Boy Party" naturally has never stopped self-evolution at the UGC level. In a recent letter sent to all players, the official started with the main tone of "we have evolved again", showing the egg boys the dazzling data of the "evolution" of a number of products: the number of ** people on Chinese New Year's Eve has reached a new high, and now the number of daily visits to Egg Boy Park has exceeded 100 million, 400,000+ new content creations are added every day, and an average of 3 is born per second8 park maps ......Combined with today's official announcement of the independent original park editor platform "Egg Boy Dream Workshop", it is not difficult to see that this professional platform is also a major presentation of the re-evolution of Egg Boy UGC, and it also proposes a new solution to the aforementioned creative mining problem. At present, the app has been released on the official website as an installation package for Android users to experience first.
From the perspective of product positioning, "Egg Boy Dream Workshop" was born from the workshop editor of "Egg Boy Party", but it has stripped off the game part and has become an educational and tool app that is entertaining and educational. This product is more focused on map creation, and is committed to allowing both adults and children to feel the fun of creation itself in the joyful co-creation atmosphere of "everyone can create", and at the same time harvest the multi-dimensional growth of logical thinking, computational thinking and creative thinking.
From the perspective of the underlying logic, by refining and integrating the UGC creation function into a new platform, users can create without entering the game, and at the same time bridge the popular scene more efficiently.
So far, a new platform ecology born out of the egg boy ecology, cross-industry and cross-scenario, committed to the cultivation and growth of multiple capabilities, was born.
The integration of the advantages of UGC and the in-depth practice of the national creative concept.
For users who want to enter this field, whether the creation tool is easy to use and easy to use is related to the willingness to create to a certain extent, and this has always been the focus of the UGC ecology of Egg Boy.
Therefore, "Egg Boy Dream Workshop" completely inherits the convenience and ease of use of the original Egg Boy Workshop editor, and provides a large number of component libraries and map templates, covering 12 basic shapes, 142 mechanisms, and a total of more than 1,000 kinds of components, allowing users to realize point-and-click. Even users without any prior knowledge of digital creation can easily and quickly get started and build a map skeleton from scratch.
At the same time, under the premise of accelerating the integration of AIGC+UGC in Eggboy UGC, "Eggboy Dream Workshop" naturally integrates a number of AI functions to improve creative productivity and improve quality and efficiency, including universal generator, building generation function, etc., aiming to liberate creators from the complicated creative process and promote the rapid transformation and implementation of ideas.
Take the Universal Generator feature, for example, which creates an AIGC technology-oriented intelligent creation scenario. Creators only need to enter any prompt words in the generator to get the corresponding visualization component. For example, if you need to generate basic props such as tables, chairs, beds, cabinets, etc., you only need to type in the relevant phrases, and the requirements can be completed in a few seconds, so as to achieve a true sense of "input is what you get".
Similarly, the building generation function is also built on AI technology, and creators can directly generate buildings that meet their expectations by setting parameters such as color and style, which greatly reduces the construction workload.
In other words, by building a solid creative foundation, Egg Boy Dream Workshop provides a fully functional digital stage for users to express their creativity. There is no doubt that there is no ceiling for creation itself, and in the consideration of raising the ceiling of creation, "Egg Boy Dream Workshop" has also come up with an exclusive killer feature, and the "Egg Code" function derived from Egg Boy UGC has also been migrated to this new platform.
Although digital creation is inseparable from personal skills and creativity, it is equally important to guide the creative path formed by the tools. The revolution of the egg code function lies in the fact that it splits the complex ** that was previously suitable for professional research and development into a concise and easy-to-understand logical structure, and shares it with users in a lightweight and visual form.
To put it bluntly, as long as the user has a set of coherent scene interaction logic, through the three dimensions of events, actions and conditions, the procedural and consequence and trigger conditions are explained in a programming language, and then logically stitched together like building blocks, they can easily realize complex programming functions and achieve more complex interaction design.
In addition, "Egg Boy Dream Workshop" also integrates some functions of the original Egg Boy Workshop to enhance the expressiveness of the content. For example, setting up NPCs to create smart characters, writing plots to build a huge world view, injecting soul into the map world, and creating a unique and original park map.
In terms of functional construction, "Egg Boy Dream Workshop" continues the co-creation concept of Egg Boy UGC ecology and can be created by everyone, and gathers the advantages and functions of Egg Boy UGC Editor, still maintaining the characteristics of low threshold, high efficiency, and unlimited creation, which provides an important prerequisite for its operation as an independent platform.
Join hands with CodeKing, a programming education brand, to promote the integration of digital creation and education scenarios.
In order to open up the last mile of national creation, iterate and cover a wider range of people with creative scenes, when the official launch of "Egg Boy Dream Workshop" was announced, it established a cooperation with the youth programming training brand CodeKing, and collaborated with the rich and perfect teaching system built into the app itself to promote the further sinking of theoretical knowledge and open up a new path for national creative practice.
In the past year, Egg Waffle UGC has continued to lead, creating an acceleration of the development of the industry. The reason why "Egg Boy Party" can run out of content at a high frequency is not only because of its editor empowerment, but also because of the official implementation of the peer-to-peer operation model in the past year, which has created a good creative atmosphere.
In addition to a multi-level incentive system composed of various high-welfare creative competitions, official signing and incentive plans, etc., to help creators implement their personal skills and values, a set of systematic teaching methods has also been precipitated at the level of guidance and teaching. Inheriting the advantages of Egg Boy UGC in user teaching, "Egg Boy Dream Workshop" is also connected with the workshop series of tutorials such as Egg Boy Workshop Small Classroom and Creator Workshop Open Class, providing beginners with hands-on theoretical teaching, complementing each other with rich functions, and creating a comprehensive digital learning space for mining users' growth from thinking to skills.
On top of such ecological thickness, "Egg Boy Dream Workshop" and Xiaocode King can be regarded as a combination of strengths and strengths, which means that the two sides can form a 1+1 2 teaching advantage. It can be expected that in this cooperation, a set of exclusive free teaching courses customized by CodeKing will continue the characteristics of entertaining and teaching in the existing workshop courses of Egg Boy, and will deeply combine the IP image of Egg Boy, with a relaxed and cute painting style to create a happy teaching experience.
Nowadays, the whole society pays more attention to the hands-on practical ability of teenagers, which undoubtedly puts forward higher requirements for the current education scene. By stripping the functions from the game and combining them into a new tool app, "Egg Boy Dream Workshop" opens an extension channel for the content ecology of Egg Boy, realizes the penetration and integration of functional modules in teaching scenarios, builds an integrated model of theory and practice, and effectively promotes the multi-dimensional growth of young people's logical thinking, computational thinking and creative thinking.
At the same time, under the operation mode of separation, "Egg Boy Dream Workshop" takes digital creation as the origin, which can derive more possibilities from the educational scene. From this point of view, perhaps we can also expect that in the future, this platform will be aimed at a wider professional community. Not only to enter the game experience, but also to show off on this professional platform, based on workshop teaching and teaching, etc. For a wider group of people with professional knowledge, such as design experts, university teachers, etc., even if they do not enter the game experience, they can also enter the platform to teach. From this perspective, "Egg Boy Dream Workshop" is not only a tool platform that migrates the advantages of games to the field of professional education, but also forms a professional and creative platform oriented by knowledge sharing in long-term operation.
Multi-industry linkage promotes multi-scenario integration and jointly builds a new pattern of multi-capability growth.
From functionality to scene adaptability, it can be seen that "Egg Boy Dream Workshop" is based on the game industry and has created a new cross-industry milestone, which is behind the realization of the potential of the UGC ecosystem of "Egg Boy Party" in a new education scene. In other words, starting from game technology and upholding the spirit of innovation, "Egg Boy Party" continues to empower diversified industries, and the resulting social significance is not indispensable.
The first layer is for youth education, and under the independent operation of "Egg Boy Dream Workshop", a clear boundary is drawn for game entertainment and tool application. On the underlying logic of the puzzle adventure gameplay of "Egg Boy Party" itself and the UGC ecology that enhances creativity, "Egg Boy Dream Workshop" has set aside a targeted digital learning space, and with the influence of Egg Boy IP, parents and children are connected to this new educational scene to jointly carry out immersive creation, which is highly in line with the goal of quality education in the new era.
The second layer should be explained in conjunction with the development direction of "Egg Boy Party" to promote the professionalization and specialization of UGC. In the past year, "Egg Boy Party" has gradually driven the iteration of the UGC track from two dimensions. On the one hand, the official creator incentive and signing mechanism clarifies the professionalism and personal value of creators; Secondly, increase the bonus incentive of the event, in the national paradise carnival, the highest single person in the national creation competition-spring competition can get a cash reward of 150w, and the official will also assist elite creators to set up personal studios in the future, provide pig factory offers, and even issue pig factories** to help more creators open up new channels for professionalism.
Finally, the recent "Egg Boy Party" co-creation program allows creators to participate in the co-creation and co-construction of official gameplay, which not only enriches the game content ecology and enhances the sense of honor in the game for creators, but also builds a professional process of UGC content creation through users taking on functions similar to game planning, and further improves the upper limit of creators' career planning.
On the other hand, the number of Egg Boy UGC creators has reached nearly 30 million, and a considerable number of them are college students, and this huge group can also be glimpsed in the offline activities of the Craftsman Academy Exchange Day, which has been operated for a long time by "Egg Boy Party". Therefore, "Egg Boy Party" goes deep into colleges and universities and develops college groups, whether it is to open up the professional and professional channels of the content ecology, or to connect with the society and establish career planning for college students in advance.
For example, "Egg Boy Party" and Guangzhou Academy of Fine Arts jointly created the "Egg Boy Party Game Map Design Open Course", which to a certain extent has played a stimulating role in improving the overall creative level of college students, and at the same time, in the form of school-enterprise joint creation competitions, such as the Regional Cultural Creation Competition that was recently opened simultaneously in Shanghai University, Xi'an Academy of Fine Arts, Guangzhou Academy of Fine Arts, and Sichuan Academy of Fine Arts, it can play a role in absorbing fresh creative blood and continuously improve the professionalism of the UGC content ecology. The effect of diversity, and at the same time, with the help of the link of UGC creation, open up a three-dimensional talent incubation and training system, for college students to seize the opportunities of the digital era, and find a new route suitable for future careers.
On the third level, if you connect "Egg Boy Dream Workshop" and Egg Boy Game Ecology, the two together form a more imaginative fusion. Based on games, the tentacles of digital game technology have horizontally touched the education industry, so as to build an integrated education scene suitable for the needs of diverse groups such as teenagers, college groups, and professional creators, and ultimately lead to the growth of multiple abilities of creative thinking, personal skills, and vocational skills, opening up a new win-win pattern.
It can be said that the action of "Egg Boy Party" this time has surpassed the usual derivative development ideas of the game industry and pushed it to a higher dimension. In the future, it will not only radiate 500 million users of the national game IP, but also a brand that promotes multi-industry linkage, multi-scenario integration, and multi-capability growth.