Kunpeng Project Jia Yueting, a name that has attracted much attention, he started the road of building cars as early as 2014, one step ahead of other new forces in China, but after 10 years of struggle, his FF Faraday and FF91 do not seem to have achieved the success as people expected, nor have they completely collapsed. At the same time, his partner Ding Lei founded his own electric vehicle brand, Gaohe. Jia Yueting's dream, Ding Lei's new voyage, has it found its own home in this era?
Ding Lei is not the boss of NetEase, but a figure who has worked hard in the Shanghai automobile industry for many years, and is known as a "leader in the automobile industry". The first car he founded, Gaohe, has many similarities with Jia Yueting's FF91, both in appearance and concept, showing a high-end temperament, and the price is more than 500,000 yuan. Gaohe's initial sales are quite impressive, and the sales volume of thousands of units per month plus the high ** seems to bring people a glimmer of hope, perhaps Jia Yueting's dream that cannot be realized in the United States can be completed by Ding Lei in China.
However, with the emergence of new EV manufacturers, the market competition is becoming increasingly fierce. Although Gaohe has launched a variety of models with avant-garde design, it is still expensive and belongs to the real domestic high-end electric vehicles. However, with the rise of new forces such as NIO and Xpeng, and the entry of traditional car companies, the competition in the new energy vehicle market has become more intense. Gaohe's sales have not increased significantly, and the Matthew effect in the automotive industry has begun to appear, with the strong getting stronger and the weak getting weaker.
Recently, there was news that Gaohe announced a shutdown of production for 6 months, according to people familiar with the matter, Gaohe's capital chain has been broken, and the promised investment has not been fulfilled. This news may only be the first step in the reshuffle of the domestic new energy vehicle market, many people predict that the number of major players in China's auto market will not exceed 5 in the future, but there are still dozens, which means that 95% may be eliminated in the future.
Explorers believe that in the fierce competition of new domestic electric vehicle forces, Jia Yueting's FF and Ding Lei's Gaohe are exploring their own development paths. However, the actual market environment is more cruel, and only enterprises that adapt to the market and follow the trend can survive and develop. The suspension of production may be just the beginning of a new era, indicating that a larger reshuffle is coming. So who do you think will be the next new force to fall? How to deal with fierce market competition? Feel free to leave your views in the comment section.