In the recently released interview report of the Chinese edition of Harvard Business Review, Hou Xiaohai, chairman of the board of directors of China Resources Beer, said something blunt, very spontaneous.
Hou Xiaohai said that he is sitting in this position because he is here for "change" - "without change, I am not interested in this CEO position at all".
Behind this, as soon as he took office, he closed the factory and reduced the number of employees, which seemed to make chickens and dogs jump.
Isn't it fearful that the reform will fail and become unemployed in middle age? Faced with the reporter's doubts, Hou Xiaohai laughed, "If you don't let me do it tomorrow, I will beat the gong and drum and run quickly." I think in the most difficult time, I have to lift the weight lightly, and the greater the risk, the more I have to laugh and talk. ”
Before bidding for the CEO of China Resources Beer, Hou Xiaohai served as the leader of the Sichuan region, and belonged to the fierce generals in the China Resources Beer system who can fight and resist energy output.
Therefore, when the reporter asked him: At that time, when you participated in the competition for CEO of China Resources Beer, were you determined to win?
Unexpectedly, Hou Xiaohai directly answered with a question: Ambition is bound to win? I didn't want to come at all!
In Hou Xiaohai's view at that time, the Sichuan market could realize its ambitions, with good performance and comfort. What's the point of being a CEO who can't display his talents at the headquarters of China Resources Beer?
According to public information, Hou Xiaohai was born in Weifang, Shandong Province in 1968, was admitted to the School of Statistics of Chinese University at the age of 19, worked in Shougang, Gallup, Pepsi and other companies after graduation, and entered China Resources Snow as sales development director in 2001, and was gradually promoted to the boss of China Resources Wine Sector.
It is worth mentioning that at the beginning of this year, Hou Xiaohai organized the China Resources Beer team to hold a "Symposium on the Strategy of Dual Empowerment of Beer and White" in Haikou. This is also the first seminar organized by Hou Xiaohai this year.
At the seminar, Hou Xiaohai summarized the "one, two, three, four, five" of "beer and white double empowerment" - one company, two modes, three-wheel drive, four foundations, and five modules. He proposed that the two business segments should form synergies and complement each other, and the initial focus was on China Resources Snow to empower the liquor business.