After the Spring Festival, BYD took the lead in firing the "first shot" of the new energy vehicle battle in the Year of the Dragon, and shouted the slogan of "electricity is lower than oil". Subsequently, the new energy brands of Changan Qiyuan, Nezha Automobile and SAIC-GM-Wuling followed up with price cuts, and the new energy vehicle market moved from "the same price of oil and electricity" to "lower electricity than oil". It is understood that after the Spring Festival, He Xiaopeng, CEO of Xiaopeng Motors, and Gan Jiayue, CEO of Geely Automobile Group, emphasized in their opening letters after the Spring Festival that this year will usher in more fierce competition in the auto market. Cui Dongshu, secretary general of the passenger association, also issued a document saying that the national passenger car market will still be fierce in 2024. Many car companies have cut prices
On February 19th,BYDIt was announced that its two plug-in hybrid models, the Qin Plus Honor Edition and the Destroyer 05 Glory Edition, will be launched, with a starting price of 7980,000 yuan, compared with the previous version of the champion version of the model, the two new versions of the model** have decreased by 20,000 yuan. Among them, the price range of the Qin Plus DM-i Glory Edition is 7980,000 yuan-12580,000 yuan; The price range of the Qin Plus EV Honor Edition is 10980,000 yuan-13980,000 yuan. 
Industry insiders said that BYD's above two models will further accelerate the "gasoline-electric substitution" effect of plug-in hybrid models. At the same time,BYD shouted the slogan "electricity is lower than oil". Subsequently, a number of new energy vehicle brands have followed up with price cuts. Among them,Wuling StarlightOn the 19th, a price reduction was announced, and the Wuling Starlight 150km advanced plug-in hybrid sedan was reduced to 9980,000 yuan, 10 yuan higher than the original price580,000 yuan reduced by 6,000 yuan, which is basically the same as the BYD destroyer 05 120km version**. 
Chang'an QiyuanAnnounced, Changan Qiyuan A05 7Starting from 890,000 yuan, it also played the slogan of "electricity is lower than oil". It is reported that Chang'an Qiyuan A05 has reduced the price by 110,000 yuan. 
On the evening of the 19th,Nezha carAnnounced price reductions for a number of main models, among them, Nezha X reduced the price of all models by 220,000 yuan, Nezha Aya price reduction of 8,000 yuan for the whole system, Nezha S price reduction of 5,000 yuan for the whole system. At the same time, Nezha Automobile has launched a value-preserving exchange policy, from now until March 31, 2024, the purchase of Nezha S and Nezha GT models can enjoy the right to exchange for all new cars of Nezha Automobile at a 7% discount on the opening price within 2 years. 
The first battle in the new energy vehicle market in the Year of the Dragon is mainly focused on plug-in hybrid models. In one fell swoop, the leading BYD put its plug-in hybrid model into the 70,000 yuan range, which is lower than that of fuel vehicles of the same level. Industry insiders said that this will fully impact the A-class car market. Ping An recently released a research report saying that the growth rate of the head new energy vehicle companies will be under pressure in 2024, so the battle led by the head new energy vehicle companies will continue, especially in the mainstream ** belt of 100,000-200,000 yuan. The competition in the auto market will be extremely fierce
Recently, a number of industry insiders saidIn 2024, the auto market will be extremely competitive. Among them, Ganjiayue said that 2024 will be the most "volume" year. He Xiaopeng also said that this year is the first year for Chinese auto brands to enter the "sea of blood" competition, that is, the first year of the knockout round. On February 19, Cui Dongshu said that the national passenger car market in 2024 will still be fierce, among which, in the rapid growth of the next few years, 2024 is a key year for new energy vehicle companies to gain a firm foothold, and the competition is destined to be very fierce. Cui Dongshu said: "The fundamental reason for the recent battle in the passenger car market is that new technologies replace old technologies, and new energy vehicles replace fuel vehicles. At the same time, with the rapid increase in the penetration rate of new energy vehicles, the scale of the traditional fuel vehicle market is gradually shrinking, and the contradiction between the huge traditional production capacity and the gradually shrinking fuel vehicle market has brought a more fierce battle. Scale determines the cost and the survival status of the enterprise, and most manufacturers give priority to ensuring their share, which will inevitably lead to the further intensification of competition. Chen Shihua, deputy secretary-general of the China Automobile Association, said: "If the new energy vehicle market is as strong as in 2023, there will be a large number of new energy vehicle companies in 2024 because they lose too much money, and it will be difficult to operate." "The high-end brand Gaohe Automobile is in trouble. On the first day of construction after the Spring Festival, Gaohe Automobile was exposed to the news that it would suspend work for 6 months, or it may become the first new energy brand to fall in 2024. In fact, since the second half of 2023, Gaohe Automobile has continued to have negative news about work stoppages, pay suspensions, and store closures. At the same time, some industry insiders said that if the development of new energy vehicles is to lose money and make money, most of the development of enterprises is not sustainable, or to the best value and good experience of the market. For the fierce market competition, some car companies have set annual targets. Geely Group said that the Geely brand will launch 3 new energy products this year, and Geely Galaxy is determined to create a new energy intelligent boutique car with a value of 10-200,000 yuan for users. "Regardless of whether the outside world is volume, volume service or volume traffic, Geely will firmly adhere to the concept of 'building everyone's smart boutique car', and continue to create high-value new energy products for users. Gan Jiayue said. He Xiaopeng said: "This year is the first year of accumulation and explosion of Xpeng's product and technology platforms. About 30 new products or facelifts are planned within 3 years; In 2024, more manpower will be invested (about 4,000 people will be hired) and more than 40% of the R&D budget will be invested year-on-year. "This article**: China Economic Net
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