The myth of explosive products and the wave of pre-made dishes continue to ......2024 is full of challenges and opportunities for the chef industry, how can you seize the opportunities to increase your income? On March 28-30, the 12th China Food Ingredients E-commerce Festival 2024 will be grandly opened, and you may be able to find the answer you want here. Author: Li Jie Editor: Changle Weiyang Title Map: Food and Island.
During the Spring Festival this year, the Chinese New Year's Eve dinner in the hotel restaurant here is hotly booked.
According to data from Meituan and Dianping, in the first 5 days of the Spring Festival holiday, the number of dine-in** orders in many places across the country increased by 161% year-on-year, and the number of orders contributed by consumers in other places increased by 186% year-on-year; The "2024 Spring Festival Consumption Data Report" released by Douyin Life Service also shows that from Chinese New Year's Eve to the sixth day of the Lunar New Year (February 9-February 15), the average daily consumption scale of life service industries such as eating, drinking and playing increased by 153% year-on-year. Among them, food orders increased by 99% year-on-year. 
Source: On the creative side of the picture worm, pre-made dishes have also begun to quietly enter the table of the people's Chinese New Year's Eve dinner. According to iiMedia Consulting data, the market size of "New Year's Vegetables" is expected to reach 1,708 in 2024100 million yuan, a year-on-year increase of 32%. Among the production and retail companies interviewed by "The Third Eye on Retail", the sales of pre-made dishes generally increased during the Spring Festival. Among them, the largest increase was more than 200%. Some chefs pointed out that in 2024, in the face of the "encirclement and suppression" of prefabricated dishes, the logic of explosive products will still work. 
How to recreate the myth of explosive products? Ingredients are keyHow to use the potential energy of the short ** and various grass planting platforms to create a hot dish with continuous topics is the core issue that every chef has to think about this year. If you can create explosive products, you will be competitive, and if you can create explosive products with a long life cycle, you will be competitive enough. Taking last year as an example, from the Zibo barbecue at the beginning of the year, bamboo tube milk tea in the middle of the year, Chinese-style steamed buns, and single product baking, the craze has receded, and the Internet celebrities who are quick to live and die are like a flash in the pan. However, the roast duck that came out of Sichuan and Chongqing in the middle of last year and the Northeast cuisine that became popular at the end of the year are still highly discussed. 
Source: Picture Worm Creative.
Some netizens commented: "Can't you go to Harbin, can't you go to a nearby Northeast restaurant for a meal?" "It is foreseeable that in the next few years, whether it is roast duck or roast duck, Northeast cuisine will still be hot, and all kinds of dishes with Internet celebrity potential in Northeast cuisine, such as pot wrapped meat, iron pot stew, etc., have the potential to become large single items. And all of this is inseparable from the selection of ingredients and mature first-chain resources. Chefs all know that it takes a lot of manpower, time, technology and R&D costs to push a popular product, and many times think hard to come up with a new dish and new method, if it explodes, it will soon become the object of "reference" by peers, and the creative barriers have long disappeared. However, peers can copy your ideas, but they may not be able to restore your taste, and the trick lies in the choice of ingredients. In other words, in this era of rapid birth and death of popular Internet celebrity products, a person's creativity has become less important, and for the majority of chefs and restaurant companies, the key may be to select high-quality ingredients and continue to create high-quality flavored explosive products. In order to continue to create high-quality explosive products, first of all, the chef himself is required to have a broad vision, not confined to tradition, not limited to cuisine, and more importantly, to choose a strong business enterprise to find more reliable, high-quality, cost-effective ingredients, so as to help the chef ensure that the front hall ingredients, dishes are sufficient, in order to have a more solid competitiveness in this catering into the era of low profits. 
Source: Picture Worm Creative.
Nowadays, the domestic ** chain enterprises have already shown stronger professional capabilities and R & D capabilities, chefs and friends instead of working behind closed doors to think about creativity, it is better to take a look at the current mainstream food ** chain enterprises of a variety of new ingredients. The great opportunity for the New Year's inspection is here! From March 28th to 30th, the 12th China Food Ingredients E-commerce Festival 2024 will be held at Wuhan National Expo Center (National Museum), which is a good opportunity for chefs to explore new ingredients and research popular products. 
How can chefs seize the opportunity of prefabricated dishes? It is difficult to make explosive products, but the wave of prefabricated dishes sweeping the catering industry is getting bigger and bigger. Some chefs are still sneering at prefabricated dishes, and some celebrity chefs have already gone to the sea to start a business and devote themselves to the new track of prefabricated food research and development, seizing the dividends of the times. As released by Red Kitchen Network the day before yesterday, "Top Celebrity Chefs Go to the Sea to Make Prefabricated Dishes, Is It a Self-Lowering Price or a Dimensionality Reduction Attack?" Can you make money? In the article, Chinese culinary master Shao Ming shared the same view: "People take food as the sky, food safety as the first, safer, healthier, more delicious, more convenient, and higher recovery rate of prefabricated dishes must be the future direction of the food industry, and it is also the expectation of countless consumers." Chefs need to recognize the general trend of the times and master more skills, and now there is still a chance to enter the game. Red Kitchen Network learned that on March 28-30, the 12th China Food Ingredients E-commerce Festival of Liangzhilong 2024 will be held in Wuhan National Expo Center (National Museum) At the same time, the prefabricated food processing and packaging equipment exhibition on March 28-31, and the 12th (Wuhan) International Chain Franchise Exhibition of Zhongtoumeng 2024 will be held in Wuhan Cultural Expo Center (living room) and Wuhan International Convention and Exhibition Center on March 27-29. 
Source: Three exhibitions in one city of Shihe Island, you can find out the upstream and downstream resources of the food industry in one stop, and you can also see the prefabricated dishes and mechanical packaging equipment to understand the latest developments in food procurement, dish innovation, and chain construction. It is understood that the total scale of the three exhibitions reached 270,000 square meters, bringing together nearly 5,000 exhibitors, the exhibits covered all categories of ingredients, the number of exhibitors, the fine, and the form of activities, it is the largest single volume in the country in 2024, and the professional exhibition for food ingredients should not be missed. Red Kitchen Network has sorted out several highlights of this exhibition for chef friends in advance for your reference:A variety of ingredients are unveiled, and the chain docking is more efficientAs a professional food exhibition, this year's Liangzhilong Food E-commerce Festival will display tens of thousands of products, bringing this year's new products and explosive products to catering people, fully meeting the needs of distribution and terminal markets. For example, more than 1,000 prefabricated food companies such as Sanquan, Leyiju, Anjing, Qianwei Central Kitchen, and Delisi will exhibit a rich variety of prefabricated ingredients and products such as meat and poultry, aquatic products, and pastries. In addition, agricultural products and special local ingredients from all over the country will also be exhibited at the exhibition. 
Source: Food and Island.
It is worth mentioning that the international pavilion will be opened for the first time in this exhibition, and overseas high-quality food ingredients enterprises will be invited to participate in the exhibition, exhibiting imported beef and mutton, seafood and aquatic products and other ingredients to meet the demand of the domestic market for high-quality ingredients and dishes. At the same time, the International Pavilion will provide import and export services for food and beverage enterprises, and help domestic Chinese food enterprises open up the sea channel through a wide platform and the introduction of professional service institutions, so as to promote global gastronomic cultural exchanges and industrial diversification. In addition to ingredients, this exhibition also covers a variety of tableware, kitchenware and other professional products. For example, for the first time, the hotel supplies sector will be introduced, and all kinds of tableware, cooking utensils, small kitchenware, tea, wine and food will be presented, and it will also provide relevant practitioners with inspiration for scene creation and improvement of dining experience. Considering that there are many exhibitors and the audience also has a variety of exhibition needs, this exhibition has launched ten products: explosive product industry conference, CP food and beverage win-win, China catering exchange and tasting banquet, popular dishes online, category ceremony, food intake state, food live broadcast room, KOL opinion leader interview, enterprise official store, and on-site entity advertising, providing exhibitors and visitors with more appropriate and refined services. 
Source: The top ten products of Shihe Island provide exhibitors and visitors with better and efficient services from multiple aspects such as explosive product release, brand display, product promotion and marketing, supply and demand docking, and e-commerce live broadcast, and create more new scenarios for exchange and cooperation between the supply and demand sides of ingredients. The head enterprises of prefabricated dishes gathered to jointly study the direction of industrial developmentPre-made dishes are a topic that cannot be avoided in catering this year. This exhibition gathered a number of leading enterprises of prefabricated dishes to jointly carry out a number of forums around the development of prefabricated dishes, providing chefs with different perspectives for thinking. 
Source: Food and Island.
The opening ceremony of the 12th Prefabricated Cuisine Processing and Packaging Equipment Exhibition in 2024, the 16th Kitchen (Prefabricated Food) Construction and Development Summit Forum in 2024, and the Prefabricated Ingredients Development Conference and other activities are wonderful. There are a variety of cooking competitions and annual learning opportunitiesDuring this exhibition, a number of culinary competitions with various themes will be held, including the 2024 First Township Banquet Culinary Innovation Achievement Exhibition, the 2024 Hainan Sea Bream Catering Ingredients Innovation Cooking Competition, the 2024 6th China Crayfish Culinary Art Innovation Competition, China Art Seafood Posture, Art Cold Dish Competition - Wuhan Station and other types of cooking competitions. 
Source: Food and Island.
Among them, the 2024 First Township Banquet Culinary Innovation Achievement Exhibition will also be linked with the Qingdao Lu Cuisine Festival to show the flavor characteristics of authentic Lu cuisine folk cuisine. In addition, this exhibition will also hold professional forums in the chef industry such as the Chinese Culinary Master Inheritance Summit Forum and the Chinese Food Culture Research Summit, where a number of culinary masters will discuss the future development direction of chefs.
Source: Food and Island.
Exhibitors gathered, opening up the upstream and downstream of the catering industryIt is reported that the exhibition will gather nearly 5,000 high-quality exhibitors, including raw material suppliers, seasoning enterprises, catering equipment manufacturers, packaging material suppliers, head catering brands, food processing enterprises, prefabricated food enterprises, etc., it can be said that all aspects of the upstream and downstream of the catering industry chain are involved. Specifically, exhibitors include Hengxing Food, Guolian Aquatic Products, Sanquan, Anjing, New Hope, Muyuan and other first-class upstream enterprises, as well as well-known national chain catering brands, such as Quanjude, Guangzhou Restaurant, Wangshunge, Xibei, Haidilao, Tongqinglou, Zhou Heiya, Zhang Liang Malatang, Ziyan Baiwei Chicken, etc. Different from previous years, this exhibition upgraded Hall A and Hall B of the National Expo Center to fully customized booths, and the average area of the booth increased. More than 100 food ingredient companies, including Xiangliang Food, Pingxing Food, Hebi Yuehui, Xincong Kitchen, etc., will have an exhibition area of more than 100 square meters. This upgrade and adjustment allows exhibitors to exhibit more ingredients and products, and also creates more space for mutual communication and understanding between supply and demand, improves the exhibition experience of exhibitors, and lays a solid hardware foundation for cooperation and negotiation between the two sides.
Source: Food and Island.
Outside Hall B of the National Expo Center, an exhibition area of nearly 40,000 square meters has been set up in Area C, including the Catering and Ingredients Comprehensive Pavilion, the Rural Revitalization & Urban Taste Pavilion, and the Hotel Supplies Exhibition Area to further upgrade the scale and categories of the exhibition. At the same time, the exhibition will set up a buyer pavilion for the first time in the Guobo Han Hall, and will invite well-known restaurant companies such as Quanjude, Guangzhou Restaurant, Wangshunge, Xibei, Haidilao, Tongqinglou, as well as live broadcast e-commerce, community ** platform, etc., to build a new channel for efficient cooperation between food manufacturers and buyers on the spot, so as to realize the needs of food procurement, supply and demand docking, and new product display. A variety of activities to anticipate industry trendsIt is reported that this exhibition will have more than a dozen theme forums and summits, which will lead the audience to open a feast of thinking full of dry goods. Among them, the "2024 China Catering Industry Summit", co-sponsored by CCTV, Red Meal Network and Liangzhilong China Food E-commerce Festival, will focus on the theme of "Evolution and Breakthrough", including industry summits, closed-door dinners, the 4th China Catering Industry Red Bull Award and other links, and more than 1,000 catering industry practitioners will work together to ** the opportunities and challenges faced by the catering industry, and influence the entire catering industry chain. In addition, the 2024 China Catering Ingredients ** Chain Co-creation Conference, the 2024 Cold Chain Collection and Distribution Center Construction and Operation Series Forum - Wuhan Station, the China Condiment Industry Development Conference, the Wandian Restaurant Chain Conference, the Hot Pot Industry Innovation Storm Forum, the First Digital & Internet Forum of the China Food Ingredients E-commerce Festival, and the 7th China-Vietnam Pangasius Industry Summit in 2024 will also be held at the same time.
Source: Food and Island.
At that time, the China Cuisine Association, China Aquatic Products Circulation and Processing Association and other top domestic head associations, major cuisine cooking masters, red food network, food enterprise big coffee, well-known brands of restaurant enterprises, and first-class chain experts will gather together to actively develop development opportunities and innovation strategies in various food fields, and guide the development direction for diners in 2024. The event is wonderful and worth looking forward to! From March 27th to 31st, the chef's first visit of the year, let's visit the Liangzhilong Food E-commerce Festival in Wuhan! Fresh and high-quality ingredients, exclusive explosive product ideas, and breakthrough ideas for catering in the Year of the Dragon, all in one go!