It is said that middle-aged men have three treasures, fishing, Moutai, and Archaeopteryx, but sometimes the three treasures can have a few more treasures.
For example, in some people's mouths, it is a "little blue film" of "IQ tax"., but on JD.com, it was able to make a six-figure transaction overnight, becoming the first on the list. Even the data shows that more than 80% of these people who place orders are men over the age of 30.
It is said that it is an "IQ tax", but the purchasing power is no worse than that of women who buy skin care products, is this the charm of "dignity"?
Nowadays, people have a lot of pressure in their lives, but if you want to say that the most stressful person should be a middle-aged man. Although outsiders think that these middle-aged men fish and drink every day, as if they have no pressure at all, and they live a very chic and respectable life, but in fact this is not the case.
These middle-aged men, who look glamorous on the surface, are under pressure that is not ordinary。There is the problem of providing for the elderly of both parents, the problem of children's education, and the problem of wife and their own life in the middle.
If both parents have pensions and are in good health, the pressure on the middle-aged man is not so great, and he can go to work with peace of mind, but if either party has a problem or needs someone to provide for the elderly, it will directly make the middle-aged man's own small family lose half of the labor force and income.
BecauseMiddle-aged men not only need to come up with financial support, but also need to come up with time to supportAfter all, there is a problem with the parents, and they can't even see each other.
But this financial support is sometimes not a simple thing, if you have brothers and sisters, you can make it up most of the time, if you are an only child, you can only be responsible for yourself.
If there is a problem with his child at this time, then the middle-aged man will have to take time to see the childIf it is an education problem, talk to the child to determine the problem, and if it is a health problem, send it to the hospital for examination**, but no matter which problem it is, middle-aged men need to take time to solve it.
In addition, after people reach middle age, the competition in the workplace is also extremely fierce, there are "old fritters" who have been in the company for I don't know how many years, and there are young people with strong and high education, middle-aged people are caught in the middle, and they can only work overtime to prove their value.
If overtime happens to someone who has a problem at homeThen you have to give up one thing, give up your job, a big family waiting to support yourself, give up your family, then "you are really not a person".
If this middle-aged man is carrying a mortgage and a car loan again, he will not dare to stop working, so he can only silently carry the accusations behind his relatives and work silently, and even many middle-aged men feel that they do not live like individuals.
In such a situation, there is no need to think about how much pressure a middle-aged man has, butIn order to live, middle-aged men have to wipe off their faces, lose their dignity, have a hard life, have a hard job.
In the face of such physical and mental pressure, middle-aged men are physically and mentally exhausted and age early, but the dignity of middle-aged men does not only exist in work, but sometimes also in life.
If you can't get back the dignity at work for a while, then the dignity in life is particularly important, so middle-aged men pay special attention to dignity in life, they are eager to prove that they are still young and strong, to prove that they still have dignity.
So those inconspicuous "little blue films" appeared in the world of middle-aged men.
Although "Little Blue Tablets" was not developed as a health care product at the beginning, it was found to have health care effects in the middle of the research and development, and it can be regarded that there was no loss of money in this research and development.
However, although there is a market for simple health care products, it is not enough for "little blue tablets" to make a lot of moneyIf you really want to make a lot of money, you still need some marketing.
The simplest marketing is to "change the concept", although the "little blue film" cannot be publicized on a large scale because of functional problems and the introverted habits of Chinese people, but after changing the concept, it can be accepted by most people.
It's like talking about "little blue films" now, although many people know what the function is, butIf you want to talk about what "little blue film" can bring, it becomes "dignity" and "more energy".
Doesn't this just meet the needs of many middle-aged men, who have been in poor health because of long-term work, and now a health care product suddenly appears, and the effect of this health care product is actually to make them "young again" and more "dignified", which can be withstood by a few middle-aged men.
Probably because of this, many "little blue films" can be announced to be sold out within a month of listing, single-day sales of millions, consumer groups are mainly married middle-aged men aged 30-60.
It is because these middle-aged men have common anxiety: anxiety about the relationship between husband and wife, anxiety about self-dignity, anxiety about their own energy.
What "Little Blue Film" promises is the medicinal effect of rekindling the passion for life and regaining the dignity of men。Therefore, even if it is expensive, such products are still in short supply and empty.
Many middle-aged men have also become target customers in the small blue film market, and they are eager for "little blue films" to help them regain their youth and self-confidence.
However, middle-aged men face not only changes in physiological functions, but also pressure from all aspects of physical and mental health. The high-intensity consumption of work and life, and the anxiety caused by vicious competition, are the reasons for the decline in middle-aged men's energy.
Compared with taking Xiaolan tablets directly, adjusting your lifestyle and releasing work pressure is the key to improving your quality of life from the source. Healthy life and rest, scientific diet and exercise, can not only enhance physical fitness, but also make the mentality more sunny and cheerful, and naturally improve the quality of life.
The prosperity of the "little blue film" market stems from the anxiety and pressure of middle-aged men。There is not only a decline in physical function, but also more psychological expectations.
Some unscrupulous businessmen have seized on this and marketed the "little blue film" as a symbol of men's dignity and presence through exaggerated propaganda and elaborate packaging.
In such a case, againEven if the efficacy of the drug is doubtful, this box of hope is still crowded。Surrounded by these "little blue films", the middle-aged man's wallet was emptied little by little, but it could not be exchanged for the slightest substantial improvement. This is the true portrayal of the current "little blue film" market.
The current "little blue film" market has become a 10-billion-level track. As a pioneer, the first generation of "small blue films" used to be "outstanding", but with the expiration of patents, the "small blue films" market will also be reshuffled.
Although "Little Blue Film" is a semi-finished product of R&D drugs, it is also protected by patents, and under such patent protection, it is enough for the first generation of "Little Blue Film" companies to make a lot of money. But after the patent protection period expires, the market will be carved up by the influx of new companies.
In the past, the first generation of "Little Blue Films" "stood out", not because of their own good marketing ability, but because of good patent protection。However, with the expiration of patents, domestic pharmaceutical companies have imitated and launched their own small blue films, and the original blue ocean is boiling in an instant.
As a pioneer, the first generation of "Little Blue Film" sold 50 million pieces in the first year of its launch, creating a huge sales of nearly 800 million US dollars.
However, the core patent expired in China in 2014, which is undoubtedly a once-in-a-lifetime opportunity for domestic enterprises。As a result, many companies represented by Guangzhou Baiyunshan have launched their own imitation small blue films, and the original market has undergone subtle changes.
Baiyunshan's "little blue film" brand is the most prominent, and in the same year that the patent expired, Baiyunshan was officially launched to the market. With more preferential ** and efficient marketing, Baiyun Mountain's "Little Blue Film" quickly opened up its popularity and began to chase in sales.
But Baiyunshan is not the only entrant, but the biggest entrant in the limelightThere are also many foreign brands entering the game, but the "big brother" has been operating for so many years, and it still has a place in the high-end market by virtue of its brand effect and reputation accumulation.
But as more and more companies enter the game, the reputation of "little blue films" has begun to change, and even many people have begun to say that "little blue films" are IQ taxes, what is going on?
There has always been controversy about health care drugs such as "Little Blue Tablets", and the high cost of ** and mysterious packaging have made many people doubt their efficacy. But are these products that rely solely on packaging marketing really the so-called "IQ tax"?
Judging from the feedback of many users, the effect of "small blue tablets" is still thereAfter all, if it's really useless, it can't be sold for so many years, and there are still users buying.
But from the essence of the matter, the "little blue film" is a drug after all, and there is a certain risk of dependence if it is a drug. If you add that some people are born with strong drug resistance, then there may be different drug properties, so there is a situation where many people say "IQ tax".
Therefore, although it cannot be said that the little blue film is completely **, more often than not, it is still a reflection of the psychological needs of middle-aged men。But after all, "little blue tablets" are medicines, and they can only play an emergency role, if you really want to live a healthy life, you still need to adjust your work and life to reduce pressure, which is the way to cure the root cause.
The prosperity of the "little blue tablets" market stems from the anxiety of middle-aged men and their expectations for a better life, but we should not pin all our hopes on these small pills, nor should we let anxiety continue to be exploited by businessmen from all walks of life.
As a middle-aged man,Consumers should remain optimistic and confident, and improve their quality of life by adjusting their lifestyles, so that their families can be harmonious and happy.
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