As an important traditional festival in China, the Spring Festival has released various consumer demands, and the performance of the new tea beverage market is particularly prominent. On February 17, Tianlala, a new tea drink brand founded in Bengbu, Anhui Province, officially announced its sales data during the Spring Festival in 2024: during the Spring Festival, the sales volume of Tianlala's stores nationwide increased by 400% year-on-year compared with last year and increased by 135% month-on-month. Among them, the sales volume of stores in the three eastern provinces increased by more than 800% year-on-year, and the popular single product "Qingfeng Mobai Fresh Milk Tea" increased by more than 150% month-on-month compared with the pre-holiday period, winning the TOP1 sales of Sweet Lala Spring Festival.
During the Spring Festival holiday, various places ushered in a travel boom, which strongly drove offline tea consumption. Tianlala official said that the performance of the northern market during the Spring Festival was more prominent, and the sales of stores in the three eastern provinces increased by more than 800% year-on-year. According to the manager of the DreamWorks store, "The number of orders during the Spring Festival is particularly large, and the orders start to explode at 2 p.m. almost every day, and the clerks are often too busy to take a break. ”
With the blessing of the double-layer buff of the Spring Festival holiday and winter hot drinks, consumers are still hot for sweet lala fresh milk tea. The top 5 sales during this year's Spring Festival are Qingfeng Mobai Fresh Milk Tea, Longlin Xiang Fresh Milk Tea, a bucket of family portraits, a bucket of fruit tea, and brown sugar pearl milk tea. It is reported that "Qingfeng Mo Bai Fresh Milk Tea" arrived on December 29 after the first round of new sales out, and sold more than 1.2 million cups in 3 days. During the Spring Festival, the sales volume of Qingfeng Mobai fresh milk tea increased by more than 150% month-on-month compared with the pre-holiday period, becoming the top seller in stores. The combination of 68 jasmine flowers and Qingshan Chulu tea soup makes consumers love this cup of sweet floral fragrance, and there is a Spring Festival gathering order to buy 179 cups. In addition, the new product of the year, "Longlin Fragrant Fresh Milk Tea", ranks among the top 2 in sales with the meaning of "drinking dragon tea in the Year of the Dragon". According to the official information of Tianlala, Longlin Xiang fresh milk tea sold more than 2.3 million cups in 9 days, and its "pet fans ** send golden dragon" set off a hot topic on the whole network, with a total of more than 50 million interactions.
At the beginning of the new year, Tianlala continued to deepen the core of good tea, grasped the national nature of "high quality" and "people-friendly price", and at the same time did not forget to create a "fashion sense" of good tea and milk, ushering in a good start to the Year of the Dragon. Although the Spring Festival holiday has come to an end, the pace of upgrading and development of new tea drinks will not stop, and the new tea beverage brands represented by Tianlala continue to explode strong development potential, based on domestic consumption, radiating overseas markets, and allowing more and more global consumers to experience the charm of China's good tea.