On January 28, KWAI for Business successfully held the 2023 Annual Business Conference of KWAI for Business in Xishuangbanna, Yunnan Province. As an official Tier 1 for KWAI for Business**, NativeX, a global digital marketing platform, has been awarded the "" by Kwai for Business2023 UMA AWARD Industry Cultivation AwardHonors.
At the meeting, Kwai for Business officially reviewed the performance and growth of the whole year of 2023, and looked forward to the development trend and future layout of overseas business in 2024. In 2023, Kwai saw significant growth in key markets such as Brazil, Indonesia, and more. In particular, the Brazilian market has performed well: the growth rate of daily active users has reached 17%, the average time spent by users is more than 70 minutes, and the number of monthly active users has exceeded 60 million, equivalent to 30% of the Brazilian population. Committed to becoming the local mainstream**, Kwai for Business will continue to deepen its localization development in 2024, dig deep into key industries, actively promote the local commercialization process, and continue to explore more high-quality public, private and offline coverage to explore more growth opportunities.
Hao Chen, Head of Overseas Channels at Kwai for Business, said: "As a pioneer in the industry, NativeX has always been able to gain insight into business winning points, help customers in various categories customize innovative marketing solutions, and help them achieve substantial growth and lead market share in the volatile market environment through a professional execution team. With Nativex's years of global marketing experience and innovative spirit, we believe that Kwai for Business will bring greater increments to more overseas brands and developers in 2024. ”
We have long recognized the opportunities for KWAI for Business to grow for global brands and developers, so Nativex has a close grasp of the market and accompanies customers in different fields to achieve tangible business benefits overseas with practical strategies, ideas and execution. "In the future, we will continue to explore more possibilities and value in the field of marketing to help our clients achieve global growth." ”
Committed to helping brands and developers achieve global growth, NativeX is deeply engaged in key areas such as games, tools, social networking, and e-commerce, and works closely with Kwai for Business to help overseas enterprises increase their visibility in emerging markets such as Latin America, the Middle East, and Southeast Asia through a variety of marketing methods such as targeted advertising, high-quality creative content, and influencer marketing. As a result, Nativex has been awarded the Best Contributing Partner of the Year Award by Kwai for Business, the "Quality Idea Award" in the Creative Proposal Competition, and other awards.
Nativex won the KWAI for Business 2023 Industry Depth Award.
In recent years, in the face of the saturation of traditional markets and the increase in customer acquisition costs, brand merchants and game developers have begun to seek more overseas increments. Emerging markets such as Latin America, Southeast Asia, India and the Middle East, with a large population base and a young population structure, have become popular destinations for major overseas enterprises.
Gamegoing, a co-publisher of mobile casual games, has partnered with Nativex to capture the Brazilian market. By introducing a variety of innovative advertising combinations, including influencer marketing and native information flow, NativeX helps Touchstone enhance the interaction between brands and users, and further improve user retention. The result is a 25% increase in user scale and a significant return on investment (ROI).
In the active exploration of local private domain traffic, NativeX planned the Kwai Brand Challenge for the SLG game "Little Ant Country" published by JINGHE Mutual Entertainment, encouraging users to participate in co-creation, accumulating more than 400 million ** and ** volumes, providing stable traffic for game conversion. In addition to the brand**, NativeX also pays close attention to the psychology of Kwai users and cooperates with local influencers to help Youzu Network's "Metal Showdown" create a long-term circle-breaking effect.
About Nativex:
Nativex is a leading global digital marketing platform dedicated to helping brands and developers grow across geographies through traffic buying, creative creative, influencer marketing, and more. With more than 10 years of experience in cross-regional growth, NativeX has delivered outstanding growth results to 3000+ clients from 60+ countries and regions.