Rhino Entertainment Original
Text: Shen Wanting Editor: Pu Fang
The pace of the Spring Festival is getting closer and closer, and the competition for the Spring Festival stalls in the drama market is also coming as scheduled.
The dramas that start broadcasting before and after the Spring Festival often carry the traffic hopes of various platforms, so the scheduling of big dramas during the Spring Festival every year has also attracted much attention. In the past few days, the four major platforms of Aiyou Tengmang officially announced that the dramas scheduled before the Spring Festival have been broadcast one after another, on the whole, most of the dramas follow the general tone of "family carnival", the content style is mainly relaxed and pleasant, and strive to cover more audiences, and the theme types mainly include comedy, urban family dramas and emotional dramas of the era.
In addition, various platforms have also prepared multi-theme dramas such as suspense detectives, urban romance, and costume love to meet the content preferences of different circles.
The return of "Family Fun".
The head dramas that will cause topics during the Spring Festival in 2023 are led by "Hurricane" and "Three-Body Problem", one is an anti-crime criminal investigation drama, and the other is a hard sci-fi theme, which seems to have little to do with "family carnival". However, looking at this year's Spring Festival drama market, the content temperament of family carnival will become mainstream again, and related dramas include "Happy Scroll Changle City", "Happy Parents Group", "Country Love 16", "South to North" and so on.
The first to be broadcast is the costume comedy "Happy Scroll Changle City" that landed on Tencent's ** bench unit on January 30, starring Ma Tianyu and Bu Guanjin, telling the story of a dilapidated mansion under heavy debts, three foreign girls who are difficult to protect themselves and four unjust brothers staged a small but shining life story of ordinary "long drifting" between laughter and scolding.
As a light comedy of small size, one of the highlights of the play is the interspersed with modern elements in the background of an alternate ancient narrative, while at the same time being full of metaphors for social phenomena. For example, the plot about the competition for housing in the school district and the excessive "involution" phenomenon in the work of young people have triggered relevant thinking about modern social phenomena.
On February 1, the family light comedy "Happy Parents Group" broadcast on the dual platforms of Hunan Satellite TV and Mango TV was officially announced the day before it was launched, and Chen Haoying, who was once deeply rooted in the hearts of the people with the role of "heartthrob", made a comeback on the screen as a "hot mother" after many years, and also cooperated with Zhang Jiayi after 26 years, plus Wang Xiaochen, Fang Qingzhuo, Liu Ruilin and other new and old powerful actors joined, bringing a certain degree of topic to the show.
From the perspective of the theme of the story, the play focuses on the parent-child relationship, presenting three groups of families with different characteristics in the form of unit story telling and family living room comedy, radiating social reality in a joyful atmosphere. However, the popularity performance after the premiere has not yet reached the top echelon.
The classic comedy IP "Country Love" series, which meets the audience almost every Spring Festival, ushered in its 16th installment this year and was broadcast exclusively on Youku on February 2. Since the premiere of "Country Love 1" in 2006, the "Country Love" series has become the "spiritual New Year's goods" of the Spring Festival for many viewers in the past 18 years, and the plot of each part can always keep up with the development of the times and reflect current affairs, which may be one of the reasons why this old IP can maintain its longevity.
Judging from the plot content of "Country Love 16", this one mainly focuses on the story of industrial upgrading in the village and helping villagers to become well-off under the "common prosperity" policy. However, at the beginning of last year, the show claimed to be simulcast for two seasons and released the audience "pigeons", I don't know if it can recover those lost fans after the 16th part is broadcast this time.
Period dramas are also a popular genre for the Spring Festival, and "South to North", which will be broadcast simultaneously on Yangba and iQiyi on February 6, is the first period drama "player" in the 2024 Spring Festival file. Through the life of a train, the play tells the story of the inheritance of the railway cadres and police, and takes the audience to appreciate the local characteristics of the Northeast in Tieling, Jiaobing Mountain and other places.
CCTV, iQiyi, Baina Qiancheng, Wanda TV series, etc., written by Gao Mantang and Li Zhou, directed by Zheng Xiaolong and Liu Zhangmu, starring Bai Jingting, Jin Chen, Ding Yongdai, Zuo Xiaoqing, etc., such a "top" main creative team and a very national cast, coupled with the fact that this winter's "Erbin" tropical fire in the tourism industry of the three eastern provinces, this drama has almost taken advantage of the "right time, place and people".
In addition, the urban women's group portrait emotional drama "Fireworks People" is scheduled to be broadcast on Yangyi and Tencent on February 13. The play is adapted from the difficult ** "She and Her Islands", and gathers Xu Fan, Ma Sichun, Liang Jing, Li Xiaoran, Song Chunli, Li Chengru, Sun Qian and other powerful actors to tell the story of the three generations of women of the Meng family supporting each other and growing up separately.
Ancient puppets, modern puppets, and detectives "bloom at multiple points".
The popular "family carnival" is indispensable, and the viewing needs of circle users must also be met. Among the dramas that have been broadcast or finalized, there are not only ancient puppets and modern puppets favored by female audiences, but also suspenseful detective themes favored by male users.
Specifically, the current popularity is the urban idol drama "In the Blizzard", which was broadcast on Dragon TV and Tencent on February 2, and the popularity of the station quickly exceeded 20,000 after the premiere, and it has also become the fastest Tencent ** to break 20,000 episodes in 2024. As of February 5, the Tencent popularity of the show has exceeded 27,000, and it has also won the daily crown of the Maoyan TV drama popularity list for several consecutive days.
Among the current projects in 2024, "In the Blizzard" should belong to the first echelon. The original author and screenwriter Mobao Feibao has rich experience in creating romance IP, and his masterpieces "Homecoming" and "I Want to Miss You Very Much" last year also achieved good results; director Huang Tianren has directed many romance dramas such as "I Want to See You" and "Three Points"; The starring roles are Wu Lei and Zhao Jinmai, who have achieved good results in the transformation of child stars. Therefore, from the magnitude of the IP to the popularity of the actors to the strength of the promotion of the series, the show carries a lot of market expectations.
Another urban romance drama "The Only Her", which was launched at about the same time, is relatively small in size and will be broadcast on iQiyi on February 1. The play tells the story of AI engineer Gu Jiuli and Hao Liang, a preschool education graduate with dual identities, who grow together and achieve each other in the process of getting along.
Also launched on iQiyi is the costume love theme "Amai in the Army", adapted from the writer Xian Cheng's name**, starring Zhang Tianai, Zhang Haowei, Wang Ruichang, etc. It is worth mentioning that the original author of Zhang Tianai's famous work "The Promotion of the Crown Princess" is also Xiancheng, and "Amai in the Army" is also the theme of returning to the heroine of ancient costumes again after many years.
In terms of suspense detective dramas, "The Case of Datang Di Gong", which is scheduled to be broadcast on Yangba and Youku on February 6, and "Dali Temple Shaoqing Tour", which is expected to be launched on iQiyi in February, both belong to the theme of costume detectives, which are adapted from the Dutch writer Gao Luopei's eponymous ** and cartoonist RC's ancient style case-solving work "Dali Temple Diary", both of which are based on the Tang Dynasty as the story background.
In terms of the starring lineup, "The Case of Di Gong of the Tang Dynasty" is slightly better, including Zhou Yiwei, Wang Likun, Zhong Chuxi, Zhang Jiayi, Zhang Ruoyun, Chen Duling, Wang Jinsong and other old, middle-aged and young actors. The story takes Di Renjie, the prime minister of the Tang Dynasty of China, as the protagonist, and describes Di Renjie's legendary experience of judging cases for officials in prefectures and counties and Kyoto. The main creators of "Dali Temple Shaoqing Tour" are relatively younger, and Ding Yuxi, Zhou Qi, etc. are all rising actors of the new generation.
On the whole, there is no shortage of "New Year's flavor" in the 2024 Spring Festival drama series after the return of the family carnival, but what the market and the audience are looking forward to seeing are works that can really win the common favor of audiences of different ages. Hopefully, the wait won't be too long.