In recent years, with people's pursuit of a comfortable life,Air conditioningThe market has also become highly competitive. However, in this highly competitive market, one landscape has been turned upside down. Dong MingzhuThe "miscellaneous" brand in the mouthXiaomi, unexpectedly counterattacked, becoming the second in salesAir conditioningBrand.
1. The collapse of traditional sales champions
In the past, the largest sales volume of 15pAir conditioning, which is often occupied by well-known brands. Nowadays, howeverGree5 hp YunjiaThe sales volume of the beenXiaomiAir conditioningBeyond, which really came as a surprise. GreeAs a very well-known brand, inAir conditioningThe industry has a long-term market share. But,XiaomiAir conditioningWith excellent price-performance ratio and high-quality products, it breaks this traditional pattern.
2. The rise of miscellaneous brands
InDong MingzhuIt seems,XiaomiAir conditioningIt's not an orthodox oneAir conditioningbrand, but the so-called "miscellaneous". However, it is such a "miscellaneous" brand that has gradually improved its image in the minds of consumers. XiaomiThe unique brand power and strong ecological chain make it in theAir conditioningGradually, it has taken its place in the market. EspeciallyXiaomi1.5 hp newLevel 1 energy efficiencyThe hang-up machine not only has excellent performance, but also has excellent appearance design, both practicality and aesthetics, so it is more praised and favored by consumers.
1. Excellent cost performance
XiaomiAir conditioningIt is favored by the majority of consumers for its excellent cost performance. On the one hand,XiaomiAir conditioningThe ** is relatively low, onlyGreeYunjia's 2 3, coupled with the tens of billions of subsidy activities of third-party platforms, allows consumers to buy high-quality products at a more affordable price. On the other hand,XiaomiAir conditioningThe configuration and performance are not inferior to other well-known brands, equipped with DC inverter compressor, support internal and external self-cleaning, circulating air volume of 680 cubic meters of hours and other characteristics, so that consumers can buy excellent performance, the most affordable products.
2. Driven by a strong ecological chain
XiaomiAir conditioningAsXiaomiPart of the ecological chain, withXiaomiSmart home products are linked to each other, forming a strong driving force of the ecological chain. Through the function of wifi intelligent control, consumers can use the mobile appRemote controlAir conditioningto achieve intelligent operation. At the same time,XiaomiAir conditioningIt can also be used with othersXiaomiSmart home products are interconnected, such as smart speakers, smart lamps, etc., to further improve the user experience.
1. Strength comes from quality
XiaomiAir conditioningBehind the counterattack, the importance of product quality is highlighted. Either wayGree5 hp YunjiaStillXiaomi1.5 hp newLevel 1 energy efficiencyThey can meet the needs of consumers in terms of performance, and have the characteristics of efficient refrigeration, energy saving and power saving. This timeXiaomiThe counterattack is the victory of quality, quality is the foundation of the brand, whether it is a traditional brand or a new brand, we should pay more attention to the quality of products, in order to win the recognition and trust of consumers.
2. Diversified product positioning
Air conditioningThe diversification of market demand is also the sameXiaomiOne of the important reasons for being able to counterattack. Consumers rightAir conditioningThe demand for products is no longer limited to performance, but pays more attention to the appearance design and intelligent operation of products. XiaomiAir conditioningWith its excellent appearance and intelligent operation, it meets this diversified demand, so that consumers can better experience a better life when buying products.
In summary,XiaomiAir conditioningThe counterattack is not onlyAir conditioningA subversion of the market pattern is a victory for quality and diversified positioning. XiaomiWith excellent cost performance and strong ecological chain driving force, it has successfully attracted the attention of consumers, prompted it to gradually occupy a place in the market competition, and brought consumers more choices and better product experience. In the future,Air conditioningThe competition in the market will be more intense, and brands need to continue to innovate and improve product quality in order to be invincible in the market.