XiaomiFounderLei JunRecently at the SUV launch event, yesXiaomiThe first electric SUV model, the SU7, stated that "1990,000 is definitely a joke, 990,000 is also impossible", and said that its positioning is closer to Porsche, **in the range of 30-500,000. This statement immediately sparked controversy and doubts among netizensXiaomiWhether it has deteriorated or not, it is no longer a representative of high cost performance. However, we need to think deeply about these doubts. Lei JunRightXiaomiCarsIs the positioning and pricing reasonable? XiaomiHas it really gone bad? Lei JunThis creationXiaomiWhat are the prospects for building a car? This article will take a closer look at these issues.
Lei JunMake it clear that the SU7 is a high-end positioning model, aiming to appeal to consumers who are looking for performance and experience, rather than just focusing on value for money. The positioning of the SU7 is more like technological innovation and brand positioning, which is highlightedXiaomiCarsStrength in high performance and high quality. Therefore, withXiaomiMobile phonesThe standard of the Su7 is clearly unfair. It is worth reminding,XiaomiThe ecology is not limited to more than thatMobile phonesThere are also differences in positioning and strategies between different categories. Therefore, the ** of the su7 does not implyXiaomiSpoilage, ratherXiaomiA signal of ecological transformation and upgrading. Of course, whether this can be truly accepted by consumers still needs to be tested by time.
su7 asXiaomiCarsThe first model of the business is not just a traditional means of transportation, but alsoXiaomiA demonstration of brand strength and technical strength. Lei JunChoosing to put the pricing of the SU7 in the range of 30-500,000 means:XiaomiCarsI hope to challenge the more upscaleCarsmarket, to further enhance the brand image and market position. This is tooXiaomiCarsAn important step towards the high-end market.
XiaomiMarchCarsThe field is not completely out of the loop. ElectricCarsAsCarsThe emerging growth point of the industry, global electricCarsThe number of holdings is expected to exceed 1 by 2025600 million vehicles. And China is the world's largest electricCarsThe growth rate of the market is particularly rapid. ElectricCarsThe time has come, forXiaomiand other technology companies have brought a once-in-a-lifetime development opportunity. Compared to traditional vehicle manufacturers,XiaomiIn electronic appliances, artificial intelligence, operating systems,Battery technologyand other aspects have accumulated rich experience and technical advantages. Take advantage of these advantages,:XiaomiCarsIt is expected to break new ground in the electric vehicle market. XiaomiCarsThe emergence of fuel vehicles and traditional car companies will also help break the long-term monopoly of fuel vehicles and traditional car companies in this industry, and play a positive role in promoting.
XiaomiCarsThe development prospects are very broad. First of all,XiaomiCarsYes, with the help ofXiaomiThe influence and user base of the brand attract more potential consumers and increase market share. Secondly, inCarsIn terms of intelligence and Internetization,XiaomiCarsWith the help of its own technical advantages in the field of electronic products and artificial intelligence, it can develop intelligent driving systems and provide more convenient, safe and intelligent transportation solutions. In addition,XiaomiCarsAlso available with:Mobile phones, home and other intelligent ecological products form an interconnected ecosystem, bringing users a full range of intelligent experience. In summary,XiaomiCarsThe development prospects are very much worth looking forward to.
However, the emergence of any new thing and the development of new markets are inevitably questionable and controversial. ExperiencedXiaomiMobile phonesA history of criticism for high pricing,Lei Junand what he leadsXiaomiThe team believes in patience and determination in the face of challenges and doubts. XiaomiThe tonality has not changedLei Jun's ambitions have never changed, and they will continue to respond to external doubts and prove with practical actionsXiaomiCarsvalue and competitiveness.
Questioning does not negate itXiaomiCarsvalue and potential. At the beginning of enteringCarsThe stage of the market,XiaomiCarsThere has been no shortage of skepticism. However,XiaomiAs a technology company full of innovation and strength, its entryCarsThe industry is not unprepared. XiaomiIn electronic appliances, artificial intelligence, operating systems,Battery technologyand other accumulation, for its inCarsThe field has a competitiveness that cannot be ignored. XiaomiHaving a stable user base and strong brand influence will help attract consumersXiaomiCarsattention and recognition. In addition,XiaomiCarsThe positioning and strategy can also meet the needs of consumers who pursue performance and experience. Therefore, despite facing doubts and controversies,XiaomiCarsIt still shows strong potential and development prospects.
XiaomiFounderLei JunThe ** statement in the su7 has caused controversy, but we need to look at this issue objectively. The positioning of the SU7 is high-end, ** in line with its positioning. XiaomiEntering as a technology companyCarsThe industry is the choice of homeopathy, electricCarsThe rapid growth of the market gives:XiaomiCarsGreat opportunities for development. AlthoughXiaomiCarsFaced with doubts and controversies, but its accumulated technical strength and brand influence made it inCarsThere is a place in the market. We believeXiaomiCarsWe can continue to develop with our innovative spirit and strength, and open up our own market share in the future. The most important thing is that only the quality of the product and the recognition of the market are the decisionXiaomiCarsA key factor in development.