The popularity of Malatang is the "choice of the times", which is mainly due to the improvement of residents' living standards and their enthusiasm for food. Malatang belongs to the classic delicacy of traditional Sichuan cuisine, which was originally based on spicy and red oil, but later, Malatang underwent a big reform, and the direct promoter of this change was Yang Guofu, the founder of Malatang.
When Yang Guofu was conducting market research, he found that Sichuan-style Malatang was too spicy and not suitable for the large-scale promotion of Malatang. Therefore, Yang Guofu innovatively improved Sichuan Malatang, adding nutrients such as whole milk powder and beef bone meal to the soup base, on the one hand, whole milk powder is rich in protein, vitamins, minerals and other essential nutrients for the human body; On the other hand, beef bone meal can stably provide calcium and vitamin D3 required by the human body, and its extraction process better retains the nutritional value of beef bone itself than the traditional method. And it is precisely with such an innovative and healthy nutritional formula that Yang Guofu Malatang has been loved by more and more consumers and opened up brand awareness in one fell swoop.
In order to ensure the taste and quality of Yang Guofu Malatang, Yang Guofu boldly laid out the first chain, the group began to plan to build its own factory as early as 2014, and in 2018 it was built and put into operation in Sichuan, which is one of the few intelligent factories in China with ultra-modern imported equipment. At the same time, Yang Guofu's Sichuan factory is designed and manufactured in accordance with the EU BRC health standard and 300,000-level GMP requirements. This is a factory with modern equipment, the equipment is manufactured by Germany, the Netherlands, Japan, Switzerland with a reputable international brand, has been able to achieve the whole process of automatic production and intelligent operation from raw material storage to finished product palletizing; In addition, the Sichuan factory also has an internal R&D center, a large laboratory and a production workshop, which can realize the close combination of R&D and trial production procedures, fully automated processing, and the level of automation is even comparable to that of the world's top 500 food enterprises. Yang Guofu Group ensures the quality of products with higher quality and more efficiency through a perfect ** chain, so as to inject strong vitality into Yang Guofu Malatang.
Now, after years of innovation and development, Yang Guofu still has not stopped, and is still constantly reforming, exploring catering dishes that are more in line with the needs of modern consumers. Nowadays, Yang Guofu is no longer only operating Yang Guofu Malatang, in today's diversified development of catering, Yang Guofu is also actively laying out the snack business, and has created a variety of Yang Guofu delicacies, including one-person self-heating pot series, multi-serving self-heating pot series, family self-cooking series, hot pot base series, table sauce series, vegetarian convenient brewing series, etc., the diversified development path continues to deepen, and the food territory will be further expanded.