1. Preempt traffic resources.
1.Plan in advance: Before the year-end promotion, merchants should plan the content of the event in advance to ensure the attractiveness and competitiveness of the event.
2.Fine operation: For different user groups, merchants can formulate different first-class solutions to meet the personalized needs of consumers and improve the conversion rate.
3.Strengthen recharge cards: Douyin merchants can launch recharge card promotions to attract users to recharge and shop during the year-end promotion period to increase user loyalty.
4.Conversion rate optimization: Merchants can improve conversion rates and achieve better sales results by optimizing page design, increasing the number of products, and increasing shopping cart functions.
2. Improve user experience.
1.Provide high-quality services: Merchants can increase after-sales service, provide faster and more humanized after-sales support, improve user shopping experience, and increase users' trust in the brand.
2.Enrich product categories: Merchants can enrich product categories and provide more choices to meet the shopping needs of users during the year-end promotion.
3.Optimize the logistics system: Merchants can cooperate with express companies to formulate logistics plans in advance during the year-end promotion period to ensure efficient distribution of goods and reduce user waiting time.
4.Personalized recommendations: Merchants can use user data analysis on the Douyin platform to recommend products that meet users' interests and needs to increase their purchase intentions.
Three: increase the brand degree.
1.Douyin user participation activities: Merchants can launch Douyin user participation activities to improve brand awareness, increase user attention and fans.
2.KOL cooperation: Merchants can cooperate with influential KOLs on Douyin to increase brand awareness and user stickiness through KOL recommendation and publicity.
3.Social marketing: Merchants can carry out activities through social platforms before the year-end promotion to guide users to convert into Douyin users and increase brand popularity.
4.Brand cooperation: Merchants can cooperate with other brands to jointly promote ** activities and improve the ** degree of branding.
Depending on the characteristics of different merchants and target groups, these schemes can be appropriately adjusted and combined to achieve better sales results and user satisfaction. At the same time, Hubei Chengyuxiang Network Technology believes that businesses also need to pay attention to the dynamics and market changes of competitors, adjust their strategies in a timely manner, and enhance their competitiveness.