The year of the dragon car market is destined to be an extraordinary year, in the first two days of the year, new car releases, price reductions, production and shutdown, all kinds of news are coming. In the past, it was more than a period of sedimentation at the beginning of the year, but this year it has omitted greetings and dried directly.
Years later, when everyone was still immersed in the festive atmosphere of the Spring Festival, OpenAI announced the launch of the Wensheng ** model SORA, and the SORA storm swept various industries for a while. And such a scientific and technological storm is still covered by Xue Zhiqian's "stealing" turmoil. Whether it is SORA or piracy, it has brought a lot of topics to the film and television industry.
The automotive industry is also wonderful, the beginning of the Year of the Dragon is only two days, new car releases, car price reductions, production shutdowns and other blockbuster news, has begun to flood the entire industry, so that practitioners who have just entered the state are in a hurry.
New cars are released
In the past, few car companies chose to release new cars as soon as possible after the holiday, after all, this is the off-season for car sales, and the focus of consumers' attention is not on the car market, but more on what they have seen and heard during the Spring Festival, such as the Spring Festival Gala, Spring Festival movies or those things that are blocked on the road.
However, this year, these courtesies were completely omitted, and new cars began to be shipped on the first day of the new year. GAC Aion released the AION Y Plus 510 and 610 models, priced at 14 respectively58 and 15580,000 yuan, adding some intelligent comfort configurations.
The day after that, Wuling Starlight officially released the 150 advanced version of the glory price of 9980,000 yuan, Wuling Xingguang was launched in December last year, equipped with Wuling Lingxi hybrid system, equipped with the second generation of the country's first electromagnetic hybrid special gearbox, with a cumulative sales of 31,037 units.
After completing 3 million units, BYD will no longer show mercy to fuel vehicles in 2024 and launch the 7980,000 plugged mixed doubles, BYD plugged mixed doubles 7From 980,000, Qin plus, destroyer 05 glory version 7From 980,000, the tram is cheaper than the petrol car!
Of course, not only these three models, but also Dongfeng Yipai 007, which was launched on February 14, has electric vehicles and plug-in hybrid models, most of which are directly announced on the market, and do not engage in vain activities, ** in one step. Although Xpeng Motors has not released new cars, it plans to have 30 new cars planned in the next three years, with an average of one new car per month.
After the Galaxy E8 is launched, Geely Galaxy will launch 3 new energy products this year, firmly creating a new energy intelligent boutique car with a value of 10-200,000 yuan for users.
**The war is imminent
It is understandable that car companies have launched new cars, after all, the plan of the year lies in the spring, when everyone is still in the adjustment period, many car companies have completed the release of new cars, occupying the opportunity and initiative. However, with the release of the new car, there will be a ** war, which can be said to be imminent.
In 2023, the ** war, ignited from Hubei Dongfeng Motor, spread to various car companies in the entire industry, and finally formed a spreading trend. After the Spring Festival in 2024, many people in the industry are talking about BYD to pull the price of Qin into 798, so as to further seize the market with oil vehicles.
Although BYD did not respond immediately, it did not deny the news. On February 19, BYD announced that the Qin plus Glory Edition and the Destroyer 05 Glory Edition were sold 7980,000 starts, as soon as the beginning of the year, launched a "general attack" against joint venture fuel vehicles. 7.What is the concept of 980,000, when the ** war was the most tragic last year, Xuanyi and Langyi reached the 80,000 level.
In other words, BYD will also reduce the share of joint venture cars. Qin plus will form a squeeze on the joint venture car represented by Sylphy and Lavida, and the same ** buy a tram, and there is a higher configuration. The key is that BYD promised to "reduce prices without reducing allocation". BYD now has the industrial scale and the advantage of the first chain, it has the initiative in pricing, and the price reduction of new cars can bring more benefits to consumers.
Wuling Motors, which is synchronized with BYD's price cut, officially released the 150 advanced version of the glory price of 9 on the same day980,000 yuan. In more than 2 months on the market, Starlight has grown from 10The price of 580,000 yuan was reduced by 6,000 yuan, which was rarely seen in the previous new car system. It can be said that BYD's ** war will affect the whole body, which will inevitably trigger more car companies to reduce prices, so if you want to buy a new car, you must wait.
Another car company has fallen
If it is a new car release, the price reduction ** is in order, and the shutdown of Gaohe Automobile is unprepared. Since last year's Guangzhou Auto Show, there has been no news about Gaohe Automobile's salary arrears, suspension of production, and store withdrawal, but Gaohe has denied it.
On February 18, the first day of construction after the Spring Festival, Gaohe Automobile came with the news of suspension of production. According to Jiemian News, on February 18, Gaohe Automobile held an internal meeting and announced that it would suspend production for 6 months from now on. Since then, calls to the official service of Gaohe Automobile** have not been answered, including booking test drives and other services.
Regarding the rumors of shutdown, a salesperson of Gaohe Automobile responded, "The company is just adjusting and resting for a period of time." "After-sales service is carried out normally, but the front end and the factory and the headquarters have made some adjustments. The car market observation saw in the newly established high-tech experience center in Jinan in November last year that the exhibition hall of the experience center was lit up, and there were display cars, and there was no test drive at the door. There is a takeaway brother delivering food, and it can be seen that there are still staff on duty.
However, it was already more than 9 o'clock in the morning, the after-sales service center and the delivery center had no staff, the service center was lit up but no one was there, the door of the delivery center was closed, and the customer lounge was not even lit. And Deep Blue Auto, Denza Auto, Tesla, etc., which are in the same park, are all in order.
Just like "tomorrow or accident, you never know which will come first", many people didn't expect the beginning of the Year of the Dragon to be extremely miserable. BYD, the industry leader, fired the first shot, and the first battle has begun, and more car companies will follow suit to reduce prices, and consumers who want to buy a car can wait a little longer. At the same time, the knockout round was also opened at the same time, Weimar fell last year, Gaohe is the first this year, but not the last, for such car companies must stay away.