When Marisa Coulson, her husband and daughter moved from New York to Majorca in 2019, she brought with her collection of branded hotel supplies, including a sweatshirt from the Sunset Beach Hotel on Shelter IslandA hat from Dunmore Hotel in Port Island, Bahamas;There was also a shabby sweater salvaged from the Chateau Marmont. The Château de Marmont Hotel is a hotel in West Hollywood known for celebrity stays and scandals.
Hotel merchandise, she said, "is something you know you know."
When you see someone wearing clothes from a place that's special to you, it's like you belong to the same club," said Coulson, 44. "We all love the same things, know the same places, experience the same vibes, and appreciate it. ”
Branded clothing and other goods are nothing new. From a corner café to a local mechanic, it's never been easier to get your name and logo printed on a t-shirt or baseball cap and ** for extra income. But over the past few years, some hotels — especially luxury hotels — have said they've seen a greater demand for hotel memorabilia, with hats, T-shirts and towels with hotel logos becoming swag sought after by the "**wealthy" group.
Whatever these projects may mean, there is no actual need to live in a hotel. "The best hotel merchandise sells the fastest," said Brett D**id, owner of Spring Street Vintage in New York City. The company uses used hats, t-shirts and sweatshirts, ranging from $50 to $140, from places like the Beverly Hills Hotel and Chateau Marmont.
When I get something from the hotel, it sells out quickly and I don't always get it often," he said, adding that he had two clients in a bidding battle for a sweatshirt from Chateau Marmont.